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6 Types Of Marketing Strategy: Unlocking The Secrets To Success


Jane Ng 31 October, 2023 6 min read

You have a fantastic product or service ready to hit the market, but how do you ensure it reaches the right people? The answer lies in the types of marketing strategy you choose. With many choices available, it's important to know the different marketing strategies and when to use them. Whether you're looking to boost brand awareness, drive sales, or build customer loyalty, we've got you covered with a complete guide to different types of marketing strategy.

Table Of Contents

6 Types Of Marketing Strategy

#1. Content Marketing - Types Of Marketing Strategy

Image: freepik

Content Marketing is a strategic approach that centers around the creation and dissemination of valuable and relevant content with the primary goal of attracting and engaging a specific target audience. This marketing strategy is focused on providing information, entertainment, or solutions to the audience, rather than directly promoting products or services. 

When to Use Content Marketing:

  • Brand Awareness: Content marketing is ideal to create or boost brand awareness. It helps you get noticed and remembered by your target audience.
  • Educational Needs: Use content marketing when you have complex products or services that require explanation or education. Informative content can simplify understanding.
  • Long-Term Growth: If you're in it for the long haul, content marketing is your ally. It's a strategy that takes time to yield results but can be a sustainable source of growth.
  • Lead Generation: Content marketing can be a lead generation powerhouse. Use it to attract potential customers and nurture them towards conversion.
  • SEO and Online Visibility: Content is king on the internet. If you aim to improve your website's search engine rankings and online visibility, content marketing is key.

Content Marketing Best Suited For

  • Small businesses.
  • Niche industries.
  • Knowledge-driven fields (finance, law, healthcare).
  • Startups.
  • E-commerce and retail.
  • Service-based businesses.
  • Nonprofits.

#2. Social Media Marketing - Types Of Marketing Strategy

Social Media Marketing is a dynamic strategy that involves harnessing the power of popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to achieve various marketing objectives. 

Image: freepik

When to Use Social Media Marketing:

  • Build Brand Awareness: Use it to introduce your brand to a wide audience and showcase your identity and values.
  • Engage with Customers: Establish direct communication, address concerns, and create a brand community.
  • Promote Products and Services: Effectively showcase your offerings, especially on visual platforms like Instagram.
  • Share Valuable Content: Drive traffic and offer value with blog posts, videos, and infographics.
  • Run Ad Campaigns: Utilize targeted ads to boost product or service visibility.

Social Media Marketing Best Suited For

  • Businesses of All Sizes
  • E-commerce and Retail
  • B2C Companies
  • Brands with Visual Appeal
  • Local Businesses
  • Nonprofits
  • Influencer Marketing

#3. Email Marketing - Types Of Marketing Strategy

Email marketing is a versatile strategy that involves sending targeted emails to a list of subscribers to achieve various marketing goals such as promoting products, sharing news, or nurturing customer relationships.

Types Of Marketing Strategy. Image: freepik

When to Use Email Marketing:

  • Promote Products or Services: Use email marketing for direct product or service promotion through compelling email campaigns.
  • Share News and Updates: Keep your audience informed by email about the latest news, product releases, or industry insights.
  • Nurture Customer Relationships: Use personalized emails to engage and nurture existing customer relationships.
  • Lead Generation and Conversion: Employ email marketing to generate and convert leads, building a list of potential customers.
  • Re-engage Inactive Customers: Revive inactive customers with targeted campaigns featuring special offers or reminders.

Email Marketing Best Suited For:

  • B2C Companies
  • Content Publishers
  • Service Providers
  • Lead-Dependent Businesses.
  • Small Businesses

#4. Search Engine Optimization (SEO) - Types Of Marketing Strategy:

Search Engine Optimization, commonly called SEO, is a digital marketing strategy focused on optimizing your website and content to rank higher in search engine results pages (SERPs). The primary goal of SEO is to enhance your online visibility, making it easier for potential customers to find you when they search for relevant information, products, or services.

Types Of Marketing Strategy. Image: freepik

When to Use SEO:

  • Launching a Website: Start SEO during website creation for a search engine-friendly site.
  • Rebranding or Redesign: Utilize SEO during rebranding or redesign to maintain online visibility.
  • Increasing Online Visibility: Use SEO to enhance your online presence and attract potential customers.
  • Targeting Specific Audiences: Tailor content and visibility using SEO to reach local, global, or niche audiences.
  • Continuous Improvement: SEO is an ongoing effort to maintain and enhance search engine rankings.

Best For:

  • Online Businesses
  • Local Businesses
  • Content-Driven Websites
  • Startups
  • Service Providers
  • Niche Websites
  • Nonprofits
  • Businesses with Mobile Audiences
  • Blogs and Publications

#5. Event Marketing - Types Of Marketing Strategy:

Promoting products or services through trade shows, conferences, or other events is a marketing strategy that involves participating in industry-specific gatherings to connect with potential customers and business partners.

Image: freepik

When to Use Event Marketing:

  • Product Launches: Ideal for launching new products to a focused audience.
  • Networking and Partnerships: Perfect for networking and forming business relationships.
  • Lead Generation: Gather valuable leads by engaging with event attendees.
  • Market Research: Gain insights into industry trends, competitors, and customer preferences.
  • Brand Exposure: Elevate your brand's reputation through event presence.
  • Training and Education: Educate your audience through workshops and presentations

Best for:

  • B2B Companies
  • New Product Launches
  • High-Value Products or Services
  • Niche Industries
  • Networking-Driven Businesses
  • Market Research-Oriented Companies
  • Professional Services Providers
  • B2C Companies with High-End Products

#6. Affiliate Marketing - Types Of Marketing Strategy:

Affiliate marketing is a performance-based marketing strategy that involves partnering with affiliates (individuals or other businesses) who promote your products or services. Affiliates earn a commission for each sale or action they generate through their marketing efforts.

Image: freepik

When to Use Affiliate Marketing:

  • E-commerce and Online Sales: Perfect for expanding online sales and reaching a wider audience through affiliates.
  • Product or Service Promotion: Great for targeted promotion of specific products or services.
  • Scaling Your Reach: Valuable for rapid marketing scale through a network of affiliates.
  • Cost-Efficient Marketing: Cost-effective, as you pay affiliates based on results, reducing marketing expenses.
  • Leveraging Influencers: Harness the reach and credibility of influencers or bloggers.
  • Diverse Marketing Channels: Utilize various marketing channels, including content, social media, email, and more.

Best for Affiliate Marketing:

  • E-commerce Businesses
  • Digital Products and Services
  • B2C and B2B Companies
  • Influencer Collaboration
  • Content-Driven Websites
  • Lead Generation
  • Businesses with Multiple Products

Key Takeaways

Understanding and implementing these 6 types of marketing strategies is crucial for the success of any business or organization. Whether you're aiming to boost brand awareness, drive sales, or engage with your target audience, the right marketing strategy can make a significant difference.

To effectively communicate and present these strategies to your team, clients, or stakeholders, using AhaSlides. AhaSlides can enhance your presentations and meetings, making it easier to convey complex marketing concepts, engage your audience, and collaborate seamlessly. With its interactive features and templates, AhaSlides can help you take your marketing strategy discussions to the next level, ensuring everyone is on the same page and aligned with your marketing goals.

FAQs | Types Of Marketing Strategy

What are the four main marketing strategies?

Content Marketing, Email Marketing, Search Engine Optimization (SEO), Social Media Marketing

What are the top 5 marketing strategies?

Content Marketing, Email Marketing, Search Engine Optimization (SEO), Event Marketing, Social Media Marketing

What are the 7 type of marketing?

Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Event Marketing, Affiliate Marketing.

Ref: CoSchedule | MailChimp