Mphotho ndi chipambano nthawi zonse ndi zinthu zomwe zimalimbikitsa antchito kuti azigwira bwino ntchito. Izi zidalimbikitsa kukhazikitsidwa kwa Gamification m'malo antchito zaka zaposachedwapa.
Kafukufuku akuwonetsa kuti 78% ya ogwira ntchito amakhulupirira kuti kuchita masewera olimbitsa thupi kumapangitsa ntchito yawo kukhala yosangalatsa komanso yosangalatsa. Gamification imakweza magwiridwe antchito ndi 48%. Ndipo mchitidwe wa gamified ntchito zikuchulukirachulukira mu zaka zingapo zikubwerazi.
Nkhaniyi ndi yokhudzana ndi masewerawa pantchito yomwe imathandizira makampani kuti azigwira ntchito molimbika komanso kukhala okhudzidwa pantchito yawo.
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Kodi Gamification mu Malo Ogwira Ntchito ndi Chiyani?
Gamification pamalo ogwira ntchito ndikuyambitsa zinthu zamasewera m'malo osasewera. Zochitika zantchito zowoneka bwino nthawi zambiri zimapangidwa ndi mfundo, mabaji ndi zipambano, magwiridwe antchito a bolodi, mipiringidzo yakupita patsogolo, ndi mphotho zina pazopambana.
Makampani amabweretsa mpikisano wamkati pakati pa ogwira nawo ntchito kudzera pamakina amasewera polola ogwira ntchito kupeza mapointi omaliza ntchito, zomwe pambuyo pake, zitha kusinthidwa kuti zilandire mphotho ndi zolimbikitsa. Izi cholinga chake ndi kulimbikitsa antchito kupikisana wina ndi mzake kuti ayendetse bwino ntchito ndi zokolola. Gamification imagwiritsidwanso ntchito pophunzitsa ndi cholinga chopanga maphunziro ndi njira yophunzitsira omasuka komanso osangalatsa.
Kodi Ubwino ndi Zoipa Zotani Zokhudza Gamification Pantchito?
Kugwiritsa ntchito gamification kuntchito kumawonetsa thumba losakanikirana la otsutsa. Zimakhala zopindulitsa kupanga malo ogwirira ntchito kukhala osangalatsa komanso opikisana, komabe zitha kukhala tsoka. Tiyeni tione ubwino ndi kuipa kwa gamified ntchito zinachitikira kuti makampani ayenera kulabadira.
Ubwino wa Gamification Pantchito
Nazi zina zabwino za gamification kuntchito ndi zitsanzo.
- Wonjezerani kuyanjana kwa antchito: Ndizodziwikiratu kuti antchito amalimbikitsidwa kugwira ntchito molimbika ndi mphotho zambiri komanso zolimbikitsa. LiveOps, kampani yotumizira anthu mafoni, idachita bwino kwambiri pophatikiza masewerawa muzochita zake. Poyambitsa zinthu zamasewera ku mphotho ogwira ntchito, adachepetsa nthawi yoimbira foni ndi 15%, adachulukitsa malonda ndi 8%, komanso kukhutira kwamakasitomala ndi 9%.
- Amapereka chizindikiro chakupita patsogolo ndi kupindula: Kumalo ogwirira ntchito, ogwira ntchito amalandila zosintha mosalekeza akamapeza masanjidwe apamwamba ndi mabaji. Ndi malo osangalatsa komanso okhazikika pomwe antchito akupita patsogolo mosalekeza.
- Dziwani zabwino ndi zoyipa: Utsogoleri wamasewera pamasewera utha kuthandiza olemba anzawo ntchito kuti awone mwachangu kuti ndani ndi omwe ali ogwira ntchito, komanso omwe sachita nawo ntchitoyi. Nthawi yomweyo, m'malo modikirira kuti oyang'anira atchule chidwi choyambira antchito, ena tsopano amatha kudziwerengera okha ndi kuphunzira kuchokera kwa wina ndi mnzake. Ndi zomwe NTT Data ndi Deloitte akugwira ntchito kuti apangitse antchito awo kukulitsa luso lawo kudzera pamasewera ndi anzawo ena.
- Mtundu watsopano wa zidziwitso: Gamification ikhoza kuyambitsa njira yatsopano yozindikirira ndikuyamikira antchito chifukwa cha luso lawo ndi zomwe akwanitsa, zomwe zingakhale zowonjezera pachikhalidwe. magwiridwe antchito. Mwachitsanzo, kampani yaku Germany yamapulogalamu yamabizinesi SAP yagwiritsa ntchito njira yowunikira omwe amathandizira kwambiri pa SAP Community Network (SCN) kwa zaka 10.
Zovuta za Gamification Pantchito
Tiyeni tione kuipa kwa gamified ntchito zinachitikira.
- Ogwira ntchito otsika: Gamification simalimbikitsa antchito nthawi zonse. "Ngati pali antchito 10,000, ndipo gulu lotsogolera likungowonetsa antchito 10 omwe akuchita bwino kwambiri, mwayi woti wogwira ntchito wamba akhale pa 10 yapamwamba ndi pafupifupi ziro, ndipo zimatsitsa osewera," atero a Gal Rimon, CEO komanso woyambitsa GamEffective. .
- Palibenso masewera achilungamo: Pamene ntchito za anthu, kukwezedwa pantchito, ndi kukwezedwa malipiro zimadalira dongosolo lofanana ndi lamasewera, pamakhala chiyeso champhamvu chobera kapena kupeza njira zopezerapo mwayi pa zopinga zilizonse m’dongosololi. Ndipo n’zotheka kuti antchito ena amalolera kubaya anzawo m’mbuyo kuti aziika patsogolo zinthu zofunika.
- Ngozi ya kukhumudwa: Nachi chinthucho. Kampaniyo imatha kuyika ndalama pamasewera ngati masewera, koma kuti antchito azisewera nthawi yayitali bwanji mpaka atatopa sizodziwikiratu. Nthawi ikafika, anthu sachita nawo masewerawo.
- Zokwera mtengo kupanga: "Gamification idzapambana kapena idzalephera kutengera omwe adathandizira pakupanga masewerawa, omwe ndi omwe amatsimikizira bwino momwe adapangidwira," atero Mike Brennan, purezidenti komanso wamkulu wantchito ku Leapgen. Sikuti masewera ndi okwera mtengo kupanga, komanso ndi okwera mtengo kuwasamalira.
Kodi Zitsanzo za Gamification M'malo Ogwira Ntchito Ndi Chiyani
Kodi makampani amasintha bwanji malo ogwira ntchito? Tiyeni tione zitsanzo zinayi zabwino za gamification kuntchito.
Masewera Otengera Mafunso a AhaSlides
Masewera osavuta koma ogwira mtima, opangidwa ndi Quiz kuchokera ku AhaSlides amatha kusinthidwa ndi mitu yamtundu uliwonse wamakampani. Ndi mafunso apa intaneti omwe ali ndi zinthu zamasewera ndipo otenga nawo mbali amatha kuyisewera pafoni yawo nthawi yomweyo. Bolodi yotsogolera imakulolani kuti muwone momwe mulili komanso malo anu nthawi iliyonse. Ndipo mutha kusintha mafunso atsopano kuti mutsitsimutse masewerawa nthawi zonse. Masewerawa amapezeka pafupifupi pafupifupi maphunziro onse amakampani ndi ntchito zomanga timu.
Hotelo yanga ya Marriott
Awa ndiye masewera oyerekeza omwe apangidwa ndi Marriott International kuti alembe anthu atsopano. Sizitsata zinthu zonse zamasewera apamwamba, koma zipange kukhala masewera abizinesi omwe amafunikira osewera kuti adzipangire okha malo odyera, kuyang'anira zinthu, kuphunzitsa antchito, ndikutumikira alendo. Osewera amapeza mapointi malinga ndi ntchito yawo yamakasitomala, ndi mapointi omwe amaperekedwa kuti akhutitsidwe makasitomala ndi kuchotsedwa chifukwa cha ntchito yosauka.
Pitani ku Deloitte
Deloitte wasintha tingachipeze powerenga kukwera ndi PowerPoint kukhala masewera osangalatsa, pomwe antchito atsopano amalumikizana ndi ena oyambitsa ndikuphunzira zachinsinsi, kutsata, zamakhalidwe ndi machitidwe pa intaneti. Izi ndizotsika mtengo ndipo zimalimbikitsa mgwirizano komanso kukhala ndi chidwi pakati pa ongoyamba kumene.
Bluewolf imalimbikitsa #GoingSocial for Brand Awareness
Bluewolf adayambitsa pulogalamu ya #GoingSocial, pogwiritsa ntchito ukadaulo kulimbikitsa kutanganidwa kwa ogwira ntchito komanso kupezeka kwa kampani pa intaneti. Analimbikitsa ogwira ntchito kuti agwirizane, akwaniritse chiwerengero cha Klout cha 50 kapena kuposerapo, ndi kulemba zolemba za blog pa blog yovomerezeka ya kampani. Kwenikweni, inali njira yopindulitsa kwa onse ogwira ntchito ndi kampani.
Momwe Mungagwiritsire Ntchito Gamification Pantchito?
Pali njira zambiri zobweretsera masewera kuntchito, njira yosavuta komanso yodziwika bwino ndikuyigwiritsa ntchito pophunzitsa, kupanga timu, komanso kukwera.
M'malo moyika ndalama pamasewera olimba, makampani ang'onoang'ono ndi magulu akutali amatha kugwiritsa ntchito nsanja zamasewera ngati AhaSlides kulimbikitsa maphunziro osangalatsa komanso ntchito zomanga timu pogwiritsa ntchito mafunso. Kunena zowona, ndi wokongola mokwanira.
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Mafunso Ofunsidwa Kawirikawiri
Kodi gamification imagwiritsidwa ntchito bwanji kuntchito?
Kuchita masewera olimbitsa thupi kuntchito kumaphatikizapo kuphatikiza zinthu zamasewera monga mfundo, mabaji, zikwangwani, ndi mphotho pamalo antchito kuti ntchito ikhale yosangalatsa komanso kuyendetsa zomwe mukufuna.
Kodi chitsanzo cha gamification kuntchito ndi chiyani?
Tengani chitsanzo cha A leaderboard kutsatira zomwe wachita bwino. Ogwira ntchito amapeza mapointi kapena masanjidwe kuti akwaniritse zolinga kapena ntchito zinazake, ndipo zomwe akwaniritsa zimawonetsedwa poyera pa boardboard.
Chifukwa chiyani gamification ndi yabwino kuntchito?
Gamification m'malo antchito amapereka maubwino angapo. Zimawonjezera chilimbikitso cha ogwira ntchito, kuchitapo kanthu, ndikupanga mpikisano wabwino kwambiri wamkati. Kuphatikiza apo, imapereka chidziwitso chofunikira choyendetsedwa ndi data pamachitidwe a ogwira ntchito.
Kodi gamification imatha bwanji kuyendetsa bwino ntchito?
Mbali yampikisano ya gamification ndi imodzi mwamadalaivala akuluakulu omwe angalimbikitse antchito kuti azichita bwino kuposa anzawo.
Ref: makondetsa | SHRM | HR Trend Institute
