Mukuyang'ana Zitsanzo za Strategic Plan? Kukhala ndi ndondomeko yoyendetsera ntchito ndikofunikira pakukula kwa bizinesi iliyonse kapena bungwe. Dongosolo lopangidwa bwino lingapangitse kusiyana konse pakupambana kwa bizinesi yanu. Zimakuthandizani kukhala ndi masomphenya enieni amtsogolo ndikukulitsa kuthekera kwa kampani.
Chifukwa chake, ngati mukuvutikira kupanga mapulani abizinesi kapena bungwe lanu. Mu blog positi, tikambirana a strategic plan chitsanzo pamodzi ndi malingaliro ochepa osangalatsa akukonzekera njira ndi zida zomwe zitha kukhala chitsogozo chokuthandizani kupanga dongosolo lopambana.
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Kodi Strategic Plan ndi Chiyani?
Dongosolo landondomeko ndi dongosolo lomwe limafotokoza zolinga zanthawi yayitali za bungwe, zolinga, ndi njira zokwaniritsira zolingazo.
Ndi njira yomwe imathandizira bungwe lanu kukonzekera ndikugawa zothandizira, zoyesayesa, ndi zochita kuti likwaniritse masomphenya ndi cholinga chake.
Makamaka, ndondomeko yaukadaulo nthawi zambiri imakhala zaka 3-5 ndipo ingafunike kuti bungwe liwunike momwe lilili ndi mphamvu zake, zofooka zake, kuthekera kwake, komanso mpikisano. Kutengera kusanthula uku, bungweli lidzafotokozera zolinga ndi zolinga zake (ziyenera kukhala SMART: yeniyeni, yopimirika, yotheka, yofunikira, komanso yoyendera nthawi).
Kutsatira izi, ndondomekoyi idzalemba ndondomeko ndi machitidwe ofunikira kuti akwaniritse zolingazi, komanso zinthu zomwe zikufunika, nthawi, ndi machitidwe ogwirira ntchito kuti awone momwe zikuyendera ndi kupambana.
Kuti mutsimikizire kuti zinthu zikuyenda bwino, dongosolo lanu lanjira limafunikira zida zomwe zimakuthandizani pakukonza, kasamalidwe, kulumikizana, mgwirizano, ndi kuyankha kuti zithandizire bungwe kukhala lolunjika komanso kumamatira kumayendedwe a ntchito.
Strategic Plan Zitsanzo
Nawa njira zokonzekera bwino zomwe bizinesi yanu ingagwiritse ntchito:
1/ SWOT Analysis - Strategic Plan Chitsanzo
Mtundu wa SWOT Analysis unapangidwa ndi Albert Humphrey. Chitsanzochi ndi chitsanzo chodziwika bwino chowunikira mabizinesi omwe akufuna kupanga dongosolo powunika zinthu zinayi:
- S - Mphamvu
- W - Zofooka
- O - Mwayi
- T - Zowopsa
Ndi zinthu izi, bungwe lanu limatha kumvetsetsa momwe zilili pano, zabwino zake, ndi madera omwe akufunika kusintha. Kuphatikiza apo, bungwe lanu limatha kuzindikira zoopsa zakunja zomwe zingakhudze komanso mwayi wogwiritsa ntchito pakadali pano kapena mtsogolo.
Pambuyo pa kufotokoza mwachidule koteroko, mabungwe adzakhala ndi maziko olimba akukonzekera bwino, kupeŵa ngozi pambuyo pake.
Strategic Plan Chitsanzo: Kuti tikuthandizeni kumvetsetsa bwino momwe mungagwiritsire ntchito kusanthula kwa SWOT kuti mupange dongosolo labwino, tipereka chitsanzo.
Muli ndi bizinesi yaying'ono yomwe imagulitsa sopo wopangidwa ndi manja. Nayi kuwunika kwa SWOT kwa bizinesi yanu:
| Mphamvu: - Zogulitsa zapamwamba kwambiri zokhala ndi zinthu zachilengedwe - Muli kale ndi makasitomala okhulupirika omwe ali ndi chithunzi chapafupi - Khalani ndi chiphaso chapamwamba kwambiri chopanga ndi kupeza - Ntchito zamakasitomala zimayamikiridwa | Zofooka: - Kutsatsa kochepa komanso kutsatsa, njira zolankhulirana zofooka pa intaneti - Zogulitsa zambiri zimachokera ku malo amodzi ogulitsa - Mitundu yocheperako yazinthu, ndipo zinthu zambiri zimangoyang'ana fungo limodzi |
| Mwayi: - Kukula kwa msika wazinthu zachilengedwe komanso zachilengedwe - Makasitomala ali ndi chidwi kwambiri ndi zinthu zodzisamalira komanso zamankhwala - Kuthekera kukulitsa kugawa kudzera pamalonda a e-commerce komanso mgwirizano ndi malo ogulitsira mphatso | Zopseza: - Kuwonjezeka kwa mpikisano kuchokera kwa opanga sopo achilengedwe - Kutsika kwachuma kungakhudze malonda - Kusintha kwa zomwe ogula amakonda kapena zomwe amakonda zimatha kukhudza kufunikira |
Kutengera kusanthula kwa SWOT uku, bizinesi yanu imatha kupanga mapulani omwe amayang'ana kwambiri
- Wonjezerani njira zogawa katundu
- Kupanga mizere yatsopano yazinthu
- Limbikitsani kutsatsa kwapaintaneti ndi kutsatsa
Ndi njira iyi, mutha kugwiritsa ntchito mphamvu zanu, monga zinthu zapamwamba komanso ntchito zamakasitomala.
2/ Balanced Scorecard Model - Strategic Plan Chitsanzo
Balanced Scorecard Model ndi njira yokonzekera yomwe imathandizira mabizinesi kukhala okhazikika komanso odalirika m'mbali zonse zinayi:
- Financial: Mabungwe amayenera kuyeza ndi kuyang'anira zotsatira zandalama, kuphatikiza ndalama zokhazikika, kutsika kwamitengo, kubwerera kuzinthu zomwe zagulitsa, kubweza ndalama, kukula kwa ndalama, ndi zina.
- makasitomala: Mabungwe amayenera kuyeza ndikuwunika kukhutira kwamakasitomala, komanso kuthekera kwawo kukwaniritsa zosowa za makasitomala.
- Ndondomeko ya mkati: Mabungwe amayenera kuyeza ndikuwunika momwe akuchitira bwino.
- Kuphunzira & Kukula: Mabungwe amayang'ana kwambiri pakuphunzitsa ndikuthandizira antchito awo kukula, kuwathandiza kupititsa patsogolo chidziwitso ndi luso lawo kuti akhalebe ndi mpikisano pamsika.
Strategic Plan Chitsanzo: Nachi chitsanzo chokuthandizani kumvetsetsa zambiri zachitsanzochi:
Pongoganiza kuti ndinu eni ake amtundu wotchuka wa khofi, umu ndi momwe mumagwiritsira ntchito chitsanzochi pa ndondomeko yanu.
| Financial | Cholinga: Kuchulukitsa ndalama ndi 45% pazaka zitatu zikubwerazi Zolinga: - Onjezani mtengo wanthawi zonse ndi 10% kudzera pakugulitsa ndi kugulitsa - Wonjezerani njira zogawa ndi nthambi kuti mufikire makasitomala atsopano ndikuwonjezera ndalama Miyezo: - Chiwopsezo cha kukula kwa ndalama - Mtengo woyitanitsa - Chiwerengero cha njira zatsopano zogawa - Chiwerengero cha nthambi zomwe zatsegulidwa kumene |
| kasitomala | Cholinga: Kupititsa patsogolo kukhutira kwamakasitomala ndi kukhulupirika Zolinga: - Kupanga zokometsera zatsopano kuti muwonjezere mndandanda wazogulitsa - Khazikitsani pulogalamu ya mphotho zokhulupirika kuti mulimbikitse kugula kobwerezabwereza Lingani: – Makasitomala Kukhutitsidwa Score - Mlingo wosungitsa Makasitomala - Chiwerengero cha zinthu zatsopano zogulitsidwa |
| Njira zamabizinesi amkati | Cholinga: Kupititsa patsogolo ntchito zopanga komanso kuchepetsa ndalama Zolinga: - Kuwongolera njira zopangira kuti muchepetse ndalama zogwirira ntchito - Kupititsa patsogolo kasamalidwe kazinthu kuti muchepetse ndalama zakuthupi Lingani: - Nthawi yozungulira yopangira - Mtengo wazinthu pa kapu - Mtengo wa ntchito pa chikho |
| Kuphunzira ndi kukula | Cholinga: Kukulitsa luso la ogwira ntchito ndi chidziwitso kuti athandizire kukula Zolinga: - Perekani mwayi wopitiliza maphunziro ndi chitukuko - Khazikitsani chikhalidwe chazatsopano ndikusintha mosalekeza Lingani: - Kukhutitsidwa kwa Ogwira Ntchito - Chiwerengero cha maola ophunzitsira wogwira ntchito aliyense - Chiwerengero cha malingaliro atsopano opangidwa ndi antchito |
Mtundu wa Balanced Scorecard umatsimikizira kuti bizinesi ikuganizira mbali zonse za ntchito zake ndipo imapereka ndondomeko yoyezera momwe zikuyendera komanso kusintha njira zomwe zikufunikira.
3/ Blue Ocean Strategy Model - Strategic Plan Chitsanzo
Blue Ocean Strategy Model ndi njira yopangira ndi kukulitsa msika watsopano womwe mulibe mpikisano kapena mpikisano wosafunikira.
Pali mfundo zisanu ndi imodzi zoyendetsera bwino njira ya blue ocean.
- Konzaninso malire amsika: Mabizinesi akuyenera kumanganso malire amsika kuti atuluke pampikisano ndikupanga nyanja zabuluu.
- Yang'anani pa chithunzi chachikulu, osati manambala: Mabizinesi ayenera kuyang'ana pa chithunzi chachikulu pokonzekera njira zawo. Osadodometsedwa mwatsatanetsatane.
- Pitani kupyola zomwe zilipo: M'malo mongoyang'ana pazinthu zomwe zilipo kale, akuyenera kuzindikira omwe sali makasitomala kapena omwe angakhale makasitomala.
- Pezani ndondomeko yoyenera: Mabizinesi amayenera kupanga lingaliro lamtengo wapatali lomwe limawasiyanitsa ndikusintha machitidwe amkati, machitidwe, ndi anthu.
- Gonjetsani zopinga za gulu. Kuti agwiritse ntchito bwino Blue Ocean Strategy, bizinesiyo iyenera kugulidwa kuchokera kumagulu onse a bungwe ndikulankhulana bwino.
- Kukonzekera Njira. Mabizinesi amagwiritsa ntchito njira pomwe akuchepetsa kuopsa kwa ntchito ndikupewa kuwononga mkati.
Strategic Plan Chitsanzo: Chotsatirachi ndi chitsanzo cha kugwiritsa ntchito Blue Ocean Model.
Tiyeni tipitilize kuganiza kuti ndinu eni bizinesi ya sopo.
- Konzaninso malire amsika: Bizinesi yanu imatha kutanthauzira malo atsopano amsika popanga mzere wa sopo womwe ndi wakhungu lokhalokha.
- Yang'anani pa chithunzi chachikulu, osati manambala: M'malo mongoyang'ana phindu, bizinesi yanu imatha kupanga phindu kwa makasitomala potsindika zachilengedwe ndi organic pazogulitsa sopo.
- Pitani kupyola zomwe zilipo: Mutha kutengera zofuna zatsopano pozindikira omwe si makasitomala, monga omwe ali ndi khungu lovutikira. Kenako pangani zifukwa zomveka kuti agwiritse ntchito malonda anu.
- Pezani ndondomeko yoyenera: Bizinesi yanu imatha kupanga malingaliro amtengo wapatali omwe amawasiyanitsa ndi omwe akupikisana nawo, pamenepa ndi zinthu zachilengedwe komanso zachilengedwe. Kenako gwirizanitsani njira zake zamkati, machitidwe, ndi anthu kuti akwaniritse lonjezolo.
- Gonjetsani zopinga m'gulu: Kuti mugwiritse ntchito bwino njirayi, bizinesi yanu ikufunika thandizo kuchokera kumagulu onse omwe ali nawo pachinthu chatsopanochi.
- Kukonzekera kwa Strategic: Bizinesi yanu imatha kupanga ma metric ogwirira ntchito ndikusintha njira pakapita nthawi kuti zitsimikizire kuti zikuyenda bwino.
Zida Zokonzekera Bwino Kwambiri
Nawa zida zodziwika bwino zokuthandizani kukhala ndi dongosolo labwino:
Zida Zosonkhanitsira Deta ndi Kusanthula
#1 - Kusanthula kwa PEST
PEST ndi chida chowunikira chomwe chimathandiza bizinesi yanu kumvetsetsa "chithunzi chachikulu" cha bizinesi (nthawi zambiri zachilengedwe) momwe mukuchita nawo, potero kuzindikira mwayi ndi ziwopsezo zomwe zingachitike.
PEST Analysis iwunika malowa kudzera muzinthu zinayi izi:
- Ndale: Zinthu zamasukulu ndi zamalamulo zitha kukhudza kuthekera ndi chitukuko chamakampani aliwonse.
- Economics: Mabungwe akuyenera kuyang'ana pazachuma zanthawi yayitali komanso zazitali komanso kulowererapo kwa boma kuti asankhe mafakitale ndi madera omwe angayikemo.
- Social: Dziko lililonse ndi chigawo chilichonse chili ndi zikhalidwe zake komanso chikhalidwe chake. Zinthu izi zimapanga mawonekedwe a ogula m'magawo amenewo, zomwe zimakhudza kwambiri zinthu zonse, ntchito, misika, ndi ogula.
- Technology: Zipangizo zamakono ndizofunikira kwambiri chifukwa zimakhudza kwambiri malonda, ntchito, misika, ogulitsa, ogulitsa, ochita nawo mpikisano, makasitomala, njira zopangira, malonda, ndi udindo wa mabungwe.
Kusanthula kwa PEST kumathandizira bizinesi yanu kumvetsetsa momwe bizinesi ilili. Kuchokera pamenepo, mutha kupanga mapulani omveka bwino, gwiritsani ntchito bwino mwayi womwe ukubwera, kuchepetsa ziwopsezo ndikuthana ndi zovutazo.
#2 - Mphamvu Zisanu za Porter
Magulu Asanu akuyimira mphamvu zopikisana 5 zomwe zimayenera kufufuzidwa kuti muwone kukopa kwanthawi yayitali kwa msika kapena gawo mumakampani enaake, potero kuthandizira bizinesi yanu kukhala ndi njira yolimbikitsira chitukuko.
Nawa mphamvu 5zo
- Kuwopseza kwa adani atsopano
- Mphamvu za ogulitsa
- Zowopsa kuchokera kuzinthu zina ndi ntchito zina
- Mphamvu za makasitomala
- Kupikisana koopsa kwa opikisana nawo mumakampani omwewo
Zinthu zisanuzi zimakhala ndi mgwirizano wa dialectical wina ndi mzake, kusonyeza mpikisano wamakampani. Chifukwa chake, muyenera kusanthula izi ndikupanga njira zodziwira zomwe zili zowoneka bwino komanso zowoneka bwino pabizinesiyo.
#3 - Kusanthula kwa SWOT
Kuposa kukhala chitsanzo chokonzekera mwaluso, SWOT ndi chida chofunikira pakuwunikira msika. Pogwiritsa ntchito SWOT, mutha kudziwa mphamvu, zofooka, mwayi, ndi zowopseza za gulu lanu musanagwiritse ntchito njira yopambana.
Zida Zopangira Strategic Development ndi Kukhazikitsa
#4 - Kukonzekera zochitika
Kukonzekera kwa zochitika ndi chida chokonzekera chomwe chimaganizira zochitika zambiri zamtsogolo ndikuwunika momwe angagwiritsire ntchito bungwe.
Ndondomeko yokonzekera zochitika ili ndi magawo awiri:
- Kuzindikira zosatsimikizika zazikulu ndi zomwe zingapangitse tsogolo.
- Kupanga mayankho angapo potengera zinthuzo.
Chochitika chilichonse chimafotokoza tsogolo losiyana, lomwe lili ndi malingaliro akeake ndi zotsatira zake. Poganizira izi, bungwe lanu limatha kumvetsetsa bwino zamtsogolo zosiyanasiyana lomwe lingakumane nalo, ndikupanga njira zomwe zimakhala zolimba komanso zosinthika.
#5 - Kusanthula kwa Unyolo Wamtengo Wapatali
Mtundu wa Value Chain Analysis ndi chida chowunikira kuti mumvetsetse momwe ntchito zamagulu anu zingapangire phindu kwa makasitomala.
Pali njira zitatu zopangira kawunikidwe kaunyolo wamakampani:
- Gawani ntchito za bungwe muzochita zazikulu ndi ntchito zothandizira
- Kutsika mtengo kwa ntchito iliyonse
- Dziwani zofunikira zomwe zimapanga kukhutitsidwa kwamakasitomala ndikuchita bwino kwabungwe
Kuchokera pamasitepe atatu omwe ali pamwambawa, bungwe lanu litha kuyeza kuthekera kwake pozindikira ndikuwunika ntchito iliyonse. Ndiye ntchito iliyonse yopanga phindu imatengedwa ngati chida chopangira mwayi wopikisana nawo pagulu.
#6 - Zovuta Zopambana
Critical Success Factors (CSF) imatanthawuza zomwe zimapangitsa kuti bizinesi ikhale yopambana kapena kuyika zomwe ogwira ntchito akuyenera kuchita kuti bizinesi yawo ikhale yopambana.
Mafunso ena othandiza kudziwa CSF ya bizinesi yanu ndi awa:
- Ndi zinthu ziti zomwe zingapangitse kuti bizinesiyo ikwaniritse zomwe mukufuna?
- Kodi ndi zofunika ziti zimene ziyenera kukhalapo kuti zimenezi zitheke?
- Ndi zida zotani zomwe bizinesi ikufunika kuti ikwaniritse cholinga chimenecho?
- Ndi maluso otani omwe bizinesi ikufunika kuti ikwaniritse cholinga chimenecho?
Pofotokoza za CSF, bizinesi yanu imatha kupanga malo ofananirako pazomwe ikuyenera kuchita kuti ikwaniritse zolinga zake, kulimbikitsa ogwira ntchito kuti akafike kumeneko.
Nambala 7 - Khadi Loyenera
Kupatula kukhala chitsanzo chakukonzekera mwanzeru, A Balanced Scorecard ndi chida chowongolera magwiridwe antchito chomwe chimakuthandizani kuti muwone momwe mukuyendera pokwaniritsa zolinga zanu. Zimakuthandizaninso kuyeza ndi kufotokozera momwe mukupitira patsogolo kwa omwe akukhudzidwa nawo.
#8 - Blue Ocean Strategy Canvas
Kupatula kugwira ntchito ngati chitsanzo chokonzekera bwino, Blue Ocean Strategy Canvas imathandizira kuzindikira mwayi watsopano wamsika mwa kugwirizanitsa zomwe gulu lanu limapereka ndi zomwe akupikisana nawo.
Pogwiritsa ntchito chida ichi, mutha kuzindikira madera omwe bungwe lanu lingawonekere ndikupanga zofunikira zatsopano.
Zida Zoyezera ndi Kuwunika
#9 - Zizindikiro Zofunika Kwambiri
Key Performance Indicators (KPIs) ndi zida zoyezera ndikuwunika momwe ntchito ikuyendera. Ma KPI nthawi zambiri amawonetsedwa kudzera mu manambala, ma ratios, ndi zizindikiro za kuchuluka, kuwonetsa momwe magulu kapena magawo amabizinesi amagwirira ntchito.
Ma KPI amathandiza mabizinesi kuyang'anira ndikuwunika momwe ogwira ntchito akugwirira ntchito momveka bwino, momveka bwino, mwachindunji, komanso mwachilungamo chifukwa cha data inayake.
>> Dziwani zambiri za KPI motsutsana ndi OKR
Zida Zopangira Maganizo
#10 - Kupanga Maganizidwe
Mapu amalingaliro ndi chida chowoneka chomwe chingagwiritsidwe ntchito pokonzekera mwanzeru kuti zithandizire kuwongolera ndi kukonza malingaliro. Ndi njira yowonetsera chidziwitso ndi malingaliro pojambula chithunzi.
Kupatula kuthandizira kuzindikira malingaliro atsopano, kumathandizira kupeza kulumikizana pakati pa zolinga zosiyanasiyana, zomwe zitha kuwonetsetsa kuti ndondomekoyi ndi yokwanira komanso yothandiza.
Kodi AhaSlides Imakuthandizani Motani Ndi Mapulani Anzeru?
Chidwi imapereka zingapo Mawonekedwe zomwe zingakhale zothandiza pakukonzekera kwanu.
AhaSlides imakulolani kuti mupange zowonetsera zochititsa chidwi zomwe zingagwiritsidwe ntchito kufotokoza malingaliro ovuta kapena kusonkhanitsa mayankho. Pamodzi ndi ma tempulo opangidwa kale, tilinso ndi mawonekedwe ngati live uchaguzi, mafunso, ndi kukhala moyo Q&A magawo omwe amathandizira kulimbikitsa chibwenzi. Komanso kuwonetsetsa kuti onse ogwira nawo ntchito ali ndi mawu ndipo atha kupereka malingaliro pakukonzekera.
Kuphatikiza apo, a mtambo wamawu amalola mamembala a gulu kuti agwirizane ndikupanga malingaliro atsopano panthawi yokonzekera njira, zomwe zingathandize kuzindikira mwayi watsopano kapena njira zothetsera mavuto omwe angabwere.
Ponseponse, AhaSlides ndi chida chofunikira pokonzekera mwanzeru chifukwa imalimbikitsa kulumikizana, mgwirizano, komanso kupanga zisankho motsogozedwa ndi data.
Zitengera Zapadera
Kukhala ndi chitsanzo chodziwika bwino chandondomeko ndikofunikira kuti bungwe lililonse likwaniritse zolinga ndi zolinga zake. Chifukwa chake, ndi chidziwitso chomwe chili m'nkhaniyi, bungwe lanu likhoza kupanga dongosolo lathunthu lomwe likugwirizana ndi masomphenya ndi cholinga chake, zomwe zimabweretsa kukula ndi kupambana kwanthawi yayitali.
Ndipo musaiwale pogwiritsa ntchito zida zosiyanasiyana zokonzekera ndi zitsanzo monga kusanthula kwa SWOT, Balanced Scorecard, ndi Blue Ocean Strategy,… kudzisiyanitsa pamsika.
Kupatula apo, zida zama digito monga AhaSlides zitha kuthandiza pakuchita bwino kwa njira yokonzekera.
Mafunso Ofunsidwa Kawirikawiri
Chitsanzo chabwino kwambiri cha IT Strategic Plan?
Kupanga dongosolo laukadaulo la IT ndikofunikira kuti mabungwe agwirizane ndi ukadaulo wawo ndi zolinga zawo zonse zamabizinesi. Ngakhale kuti palibe dongosolo limodzi “labwino” la IT lomwe likugwirizana ndi mabungwe onse, chonde kumbukirani kuti Zofunikira Zofunikira ziphatikizepo: (1) Kuzindikiritsa zoyambitsa zazikulu za IT ndi mapulojekiti anthawi yokonzekera. (2) Kufotokozera mwatsatanetsatane za zomwe zachitika, kuphatikizapo zolinga, kukula kwake, ndi zotsatira zomwe zikuyembekezeka. ndi (3) Kuyanjanitsa ntchito iliyonse ndi zolinga zenizeni.
Kodi kukonzekera bwino ndi chiyani?
Kukonzekera bwino kwadongosolo ndi njira yokonzekera komanso yoganizira zamtsogolo zomwe mabungwe amagwiritsa ntchito kuti afotokoze masomphenya awo a nthawi yayitali, kukhazikitsa zolinga zomveka bwino, ndikudziwitsani zomwe zikufunika kuti akwaniritse zolinga zawo. Kukonzekera kwabwino kwabwino kumapitilira kupanga chikalata; kumakhudza anthu okhudzidwa, kugwirizanitsa zothandizira, ndikusintha nthawi zonse kuti zisinthe.
