Iyo Likert Scale, yakagadziridzwa naRensis Likert, ndeimwe yeanonyanya kushandiswa mutsauko weakapfupikiswa chiyero muzvidzidzo zvesainzi nesaenzi.
Kukosha kwe Likert Scale muKutsvaga hazvirambiki, kunyanya kana zvasvika pakuyera mafungiro, maonero, maitiro, uye zvido.
Muchinyorwa chino, tichaenda zvakadzika mune zvinorehwa neLikert Scale mukutsvagisa, pamwe nekuti riini uye nemashandisiro ekushandisa mukutsvaga, ingave yemhando kana yehuwandu hwekutsvagisa.
tsananguro
| Ndiani akagadzira Likert Scale? | Rensis Likert |
| Iyo Likert Scale yakatanga riini? | 1932 |
| Chii chinonzi Likert Scale mukutsvaga? | 5- kana 7-point ordinal scale |
Zviri Mukati:
- Chii chinonzi Likert Scale muKutsvaga?
- Ndedzipi Mhando dzeLikert Scale muKutsvaga?
- Chii Chakakosha kweLikert Scale muKutsvaga?
- Mashandisiro eLikert Scale muKutsvaga
- Zvitsva Zvitsva
Chii chinonzi Likert Scale muKutsvaga?
Likert Scale yakatumidzwa zita remusiki wayo, Rensis Likert, uyo akaigadzira muna 1932. Mutsvakurudzo yeongororo, ndiyo yakajairika mhando yechiyero chekuyera, iyo inoshandiswa kuyera maitiro, hunhu, uye maonero, kune chaiyo kana fungidziro mamiriro pasi. kudzidza.
Nheyo yemisimboti yenzira yekuyera yeLikert chiyero ndeyekuti zvibodzwa zvakaburitswa nekero yeLikert zvinoumbwa (zvakapfupikiswa) zvibodzwa zvinobva mumhinduro dzemunhu kune zvinhu zvakawanda pachiyero. Semuenzaniso, vatori vechikamu vanokumbirwa kuratidza mwero wavo wekubvumirana (kubva pakupokana zvakanyanya kubvumirana zvakasimba) nechirevo chakapihwa (zvinhu) pachiyero chemetric.
The Likert Scale vs. Likert Item
Zvakajairika kuona vanhu vachivhiringidzika pakati pematemu Likert scale uye Likert chinhu. Imwe neimwe Likert chiyero ine akati wandei Likert zvinhu.
- Chinhu cheLikert chirevo chega kana mubvunzo uyo anobvunzwa anobvunzwa kuti aongorore muongororo.
- Zvinhu zveLikert zvinowanzopa vatori vechikamu sarudzo pakati pezvishanu kana manomwe sarudzo, ine yepakati sarudzo isina kwayakarerekera, semuenzaniso kubva "Kunyanya kusagutsikana" kusvika "Kunyanya kugutsikana"
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Ndedzipi Mhando dzeLikert Scale muKutsvaga?
Kazhinji, mibvunzo yemhando yeLikert inogona kunge ine unipolar kana bipolar zviyero.
- Unipolar Likert zviyero kuyera chiyero chimwe chete. Ivo vakanyatsokodzera kuongorora kuti vanopindura vanosimbisa sei imwe maonero kana maitiro. Semuyenzaniso, frequency kana zvingangoitika zvinoyerwa nezvikero pachishandiswa never/nguva dzose, kwete zvachose/zvingangoita, zvichingodaro; vose vari unipolar.
- Bipolar Likert zviyero kuyera zvivakwa zviviri zvakapesana, sekugutsikana uye kusagutsikana. Sarudzo dzemhinduro dzakarongwa pane inoenderera kubva kune yakanaka kuenda kune yakaipa, ine sarudzo isina kwayakarerekera pakati. Vanowanzo shandiswa kuongorora kuenzana pakati pemanzwiro akanaka uye asina kunaka kune imwe nyaya. Semuenzaniso, kubvumirana / kusabvumirana, kugutsikana / kusagutsikana, uye zvakanaka / zvakaipa pfungwa dzebipolar.
| Unipolar Scale muenzaniso | Muenzaniso weBipolar Scale |
| ○ Bvumirana Kwazvo ○ Bvumiranai ○ Bvumirana zvine mwero ○ Handitombobvumi | ○ Bvumirana Kwazvo ○ Bvumiranai ○ Hatibvumirani kana kupikisa ○ Handibvumirani ○ Handibvumirani zvachose |
Pamusoro pemhando mbiri idzi huru, kune marudzi maviri eLikert scale mhinduro sarudzo:
- Odd Likert zviyero iva nenhamba isinganzwisisike yesarudzo dzemhinduro, senge 3, 5, kana 7. Odd Likert sikero yemibvunzo ine sarudzo isina kwayakarerekera mumhinduro dzemhinduro.
- Kunyange Likert zviyero iva nenhamba dzakaenzana dzesarudzo dzemhinduro, dzakaita se4 kana 6. Izvi zvinoitirwa kumanikidza vanopindura kuti vatore chinzvimbo, chekutsigira kana kupikisa chirevo.
Chii Chakakosha kweLikert Scale muKutsvaga?
Iyo Likert chiyero chiri nyore kushandisa uye kunzwisisa, uye ine kuvimbika uye inoshanda. Izvi zvinoita kuti ive sarudzo yakakurumbira kune vanotsvaga munzvimbo dzakasiyana siyana, kusanganisira psychology, sociology, dzidzo, uye kushambadzira.
Nei chiyero cheLikert chiri chikero chinodiwa mukutsvaga? Heano zvimwe zvikonzero nei Likert Scale ichishandiswa zvakanyanya:
- Maonero anokanganisa maitiro, asi haagone kucherechedzwa pakarepo, anofanirwa kufungidzirwa kuburikidza nemaitiro akasiyana emunhu kana matauriro. Ichi ndicho chikonzero Likert scale mibvunzo yemibvunzo inouya kuzogadzirisa zvakasiyana-siyana zvemafungiro.
- Likert zviyero zvinopa chimiro chakamisikidzwa chekuunganidza mhinduro, kuve nechokwadi chekuti vese vanopindura vanopindura seti imwechete yemibvunzo nenzira imwechete. Uku kumisa kunowedzera kuvimbika uye kuenzaniswa kwedata.
- Zvikero zveLikert zvinoshanda pakuunganidza huwandu hukuru hwe data kubva kunhamba huru yevakapindura, zvichiita kuti ive yakakodzera kutsvagiro yeongororo.
Mashandisiro eLikert Scale muKutsvaga
Iko kushanda kweLikert Scale mukutsvagisa kunokanganiswa nezvinhu zvakasiyana. Heano mamwe matipi ekukubatsira iwe kugadzira yemibvunzo ine Likert Scale:
#1. Zvinangwa zvegwaro remibvunzo
Chero mibvunzo ine zvinangwa zvitatu chaizvo. Kutanga dhizaini yemibvunzo nemibvunzo yakakosha yekutsvagisa yaunovavarira kupindura inodiwa.
#2. Chengetedza kugadzirwa kweMubvunzo
Zvakakosha kugadzira mibvunzo kuti ikunde kusakwanisa kwemupinduri uye kusada kupindura.
- Anobvunzwa anoudzwa here?
- Kana vakapindura vasingakwanise kuziviswa, sefa mibvunzo inoyera kujairika, kushandiswa kwechigadzirwa, uye zvakaitika kare zvinofanirwa kubvunzwa pamberi pemibvunzo pamusoro pemisoro yacho pachayo.
- Mupinduri angarangarira here?
- Dzivisa zvikanganiso zvekusiya, telescoping, uye kugadzira.
- Mibvunzo isingapi mumhan’ari zviyedzo inogona kurerutsa kuitika chaiko kwechiitiko.
- Mupinduri anogona kutaura here?
- Deredza kuedza kunodiwa nevapinduri.
- Mamiriro ezvinhu anobvunzwa mibvunzo akakodzera here?
- Ita kuti chikumbiro cheruzivo chiite sechakakodzera.
- Kana ruzivo rwakakosha:
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#3. Sarudza Mubvunzo-mazwi
Pamibvunzo yakanyorwa zvakanaka, tinopa nhungamiro dzinotevera:
- tsanangura nyaya
- shandisa mazwi akajairika
- shandisa mazwi asina kujeka
- dzivisa mibvunzo inotungamira
- dzivisa dzimwe nzira dzakajeka
- dzivisa fungidziro dzakajeka
- dzivisa generalizations uye fungidziro
- shandisa mashoko akanaka neakaipa.
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#4. Sarudza Likert Scale mhinduro sarudzo
Sarudza kana iwe uchizoshandisa Bipolar kana Unipolar, isinganzwisisike kana kunyange Likert chiyero, zvichienderana nekuti iwe unoda kusanganisa kusarerekera kana midpoint sarudzo.
Iwe unofanirwa kutarisa kune inowanikwa kuyerwa kuvaka uye zvinhu zvakatogadzirwa uye zvinozivikanwa nevaongorori vekare. Kunyanya kana zvasvika pakutsvagisa zvedzidzo zvine mwero wakasimba.
Zvitsva Zvitsva
Wakagadzirira kuisa hunyanzvi hwako mukushandisa zvikero zveLikert kuyedza uye kuunganidza ruzivo rwakakosha rwekutsvaga kwako? Tora danho rinotevera uye gadzira ongororo dzine simba ne AhaSlides.
AhaSlides inopa mushandisi-ane hushamwari maturusi ekugadzira ongororo, chaiyo-nguva yekutevera yekutevera, uye inogoneka Likert chiyero sarudzo. Tanga kuita zvakanyanya tsvagiridzo yako nekugadzira ongororo dzinoita nhasi!
Mibvunzo Inonyanya Kubvunzwa
Nzira yekuongorora sei Likert scale data mukutsvaga?
Pane akati wandei maitiro ehuwandu anogona kushandiswa mukuongorora iyo Likert scale data. Ongororo dzakajairika dzinosanganisira kuverenga nhamba dzinotsanangura (semuenzaniso, nzira, midhiyani), kuita bvunzo dzisina kukwana (semuenzaniso, t-bvunzo, ANOVA), uye kuongorora hukama (semuenzaniso, kuwirirana, kuongorora chinhu).
Zviyero zveLikert zvinogona kushandiswa mukutsvagisa kwemhando?
Kunyangwe zvikero zveLikert zvichiwanzo shandiswa pakutsvaga kwehuwandu, zvinogona zvakare kushandiswa kune zvemhando yepamusoro zvinangwa.
Ndeupi rudzi rwechiyero chinonzi Likert scale?
Likert Scale imhando yechiyero chechiyero chinoshandiswa kuyera maitiro kana maonero. Nechiyero ichi, vanopindura vanokumbirwa kuyera zvinhu padanho rechibvumirano kune imwe nyaya.
Ref: Dzidzo | Book: Marketing Research: An Applied Orientation, Naresh K. Malhotra, p. 323.
