Pfungwa yekugadzira hurongwa hwesocial media inoita kuti ude kukiya musuwo nekuhwanda?🚪🏃♀️
Hausi wega.
Iine tekinoroji nyowani inotenderera masocial media mapuratifomu zuva nezuva - Twitter inoshandura algorithms (uye zita rayo kuita X!), TikTok's new content policy, X muvengi anotonhorera pa block (Instagram's Threads) - kupenga hakuperi!
Asi batisisa kweminiti - budiriro yako haifanirwe kutsamira pakudzingirira imwe neimwe itsva inopenya network inotangisa. Ne compact yedu social media strategy templates uye gwara, hapasisina kuvhunduka pese pese paine Instagram update!
Zviri Mukati
Kutsvaga Kunakidzwa Kwakawanda Panguva Yekuungana?
Unganidza nhengo dzechikwata chako nemibvunzo inonakidza paAhaSlides. Saina kuti utore mibvunzo yemahara kubva kuAhaSlides template raibhurari!
🚀 Bata Mibvunzo Yemahara☁️
Chii chinonzi Social Media Strategy?
A social media strategy chirongwa chinonyora kuti bhizinesi rako / sangano richasimudza sei masocial media mapuratifomu kubatsira yako yese kushambadzira uye bhizinesi zvinangwa.
Iyo inowanzo sanganisira yako yemagariro midhiya zvibodzwa, chinangwa chevateereri, maratidziro emhando, mapuratifomu anoshandiswa, hurongwa hwemukati, khalenda yemukati, uye mayero aunoita zano rako kushanda.
Manyorero eSocial Media Strategy
#1. Isa chinangwa chesocial media strategy
Midhiya yemagariro izwi remhando uye yakanyatsobatanidzwa nemamwe maitiro ekushambadzira kusimudzira bhizinesi rako.
Kugadzira zano rinoshanda, unofanirwa kuwiriranisa zvinangwa zvesocial media nezvinangwa zvebhizinesi remhando.
Hezvino zvibodzwa zvakajairika zvekushambadzira social media:
Yeuka izvozvo kwete imwe-saizi-inokodzera-zvose, chero chaunosarudza, chinofanira kunge chiri SMART uye chigare chakakodzera uye chakananga kune yako brand.
Heano mimwe mienzaniso yezvibodzwa zveSMART zvinogona kushandiswa kune yemagariro media zvemukati zano:
Zvakananga:
- Wedzera maonero enyaya ye Instagram ne10% muchikamu chinotevera.
- Gadzira makumi mashanu ekudzvanya kune yedu webhusaiti kubva kuLinkedIn zvinyorwa pamwedzi.
Zvinogona kuyerwa:
- Wana 150 vatsva vateveri veFacebook mukati memwedzi mitanhatu.
- Wana avhareji yekubatanidzwa mwero we5% pa Twitter.
Zvinogoneka
- Kaviri YouTube vanyoreri kubva pamazana mashanu kusvika kumazana panguva ino gore rinouya.
- Wedzerai yedu organic kusvika paFacebook ne25% pamwedzi.
Zvakakodzera:
- Gadzira 5 inokwanisa kutengesa inotungamira pamwedzi kubva kuLinkedIn.
- Wedzera ruzivo rwemhando nemamireniyumu paTikTok ne15% mumwedzi mitanhatu.
Nguva Yakatarisana
- Svika mazana mashanu anowirirana maonero pa Instagram Reel mukati memwedzi mitatu.
- Kuvandudza kudzvanya-kuburikidza mwero paFacebook ads kusvika 2% pakupera kweQ2.
#2. Ziva vateereri vako
Tisati tatanga, ngatitangei tifunge zvishoma pamusoro pako:
- Ndeapi mabhureki aunotevera pasocial media uye nei?
- Imhandoi yemukati yaunotarisa kubva kune aya mabhureki?
- Ndeapi mabhureki ausina kutevedzera pasocial media uye nei?
Vanhu vanoshandisa social media nezvinangwa zvakasiyana. Zvinogona kuva kuwana ruzivo, kuvaraidzwa, kubatana kana kufemerwa. Bvunza mubvunzo mumwe chete pamusoro pevateereri vako.
Ndiani wauri kuedza kusvika? Ndeapi mazera avo, varume, mabasa, mari, zvishuvo, uye mapoinzi ekurwadziwa uye kuti mhando yako ingavabatsira sei kugadzirisa dambudziko ravo?
Kugadzira yako yakanangana nemunhu profiles uchishandisa a pfungwa mepu chishandiso ichakubatsira iwe kuona mufananidzo wakajeka uye mepu kunze kwega kwega kutsvaga kune inoenderana uye yakakodzera zano.
Mugodhi Mafungiro eVateereri kuburikidza Ongororo yeAhaSlides
Bvunza vatengi vako chavanoda kubva kwauri - Wana mhinduro dzinotaura.
#3. Ita ongororo yesocial media
Chimwe chezvakakosha chikamu chekugadzirisa magariro ako kutsvagisa, kutsvagisa, uye kutsvagisa - zvichireva kuti enda unonyangira yako wega social media chiteshi uye vakwikwidzi vako.
Kutanga kumusoro, ita kunyura zvakadzama mumaakaundi ako. Tarisa papuratifomu yega yega uye utore manotsi - chii chiri kushanda nemazvo? Chii chingashandisa kuvandudza? Ndedzipi pfungwa dzako? Uku kuzviongorora kunobatsira kuratidza masimba ekuvakira uye kusasimba kwekusimudza.
Tevere, yave nguva yekunyangira vakwikwidzi vako chinyararire! Tarisa maprofiles avo, tevera kuverenga, marudzi ezvinyorwa, uye zvinyorwa zvakabuda.
Shandisa maturusi ekuteerera enhau seBuzzsumo, FanpageKarma, kana BrandWatch.
Mimwe mibvunzo yekufungisisa: Ndeapi maitiro ari kuunza kubatikana kwavari? Ndeapi mapuratifomu anoita seakaregeredzwa paunogona kupinda mukati? Ndezvipi zvirimo zvinoputika kuti uzive zvekusaedza?
#4. Sarudza social media platforms
Iwe haufanirwe kunge uripo pamapuratifomu ese, asi kusarudza mashoma ayo waunonongedza vateereri ari kushanda paari ndiyo nzira yekukunda.
Ongorora kusimba uye kusasimba kwemapuratifomu akasiyana ebhizinesi rako zvinangwa. Semuyenzaniso, Instagram yakanakira zvinoonekwa zvemukati asi kwete zvakanyanya kune yakarebesa zvakanyorwa zvemukati, Tiktok ine e-commerce chikamu chinogona kuva chakanakisa kana iwe uchitengesa online.
Funga nezvemapuratifomu evakwikwidzi vako ari kushandisa zvinobudirira pamwe nemikana isina kuwanikwa yaunogona kushandisa.
Edza mapuratifomu matsva usati waita zvizere zviwanikwa. Itai muyedzo mushoma kuti muwane ruzivo.
Factor inoshanda zvipingaidzo senge vashandi / bhajeti zvinodiwa kana uchisarudza mapuratifomu iwe une bandwidth yekubata nemazvo.
Ongorora zvakare sarudzo dzepuratifomu gore rega sezvo vateereri uye network inoshanduka. Iva nechido chekudonhedza zvisizvo.
#5. Gadzira chirongwa chako chemukati
Zvino waita tsvakiridzo yako nemazvo, ino ndiyo nguva yekupinda muchiito.
Ziva marudzi ezvinyorwa zvauchagadzira:
- Inowira papi parwendo rwemutengi? Semuyenzaniso, kana iri yeruzivo, dzidzo kana pfungwa-hutungamiri zvirimo zvichave zvakakodzera.
Ndeupi rudzi rwezvinyorwa zvauchatumira?
- Zvinoonekwa (zvechokwadi)
- Videos:
- Maitiro ekuita, Q&A, slideshow, chitarisiko, chigadzirwa / unboxing, pamberi uye mushure, live-kutenderera (semuenzaniso: AMA - ndibvunze chero chinhu), nezvimwe zvakadaro.
- “Nyaya”
- Mazororo/zviitiko zvakakosha
- Brand core values
- Emotional content
- Curated content
- Zvemukati-zvinogadzirwa nemushandisi: mapikicha evatengi, wongororo uye zvipupuriro (muenzaniso: #challenges)
- Mibvunzo, ongororo uye sarudzo
Sanganisira musanganiswa wezvinyorwa zvine chinangwa chekuwana vateveri vatsva vs.
Rongedza zvirimo pachine nguva kwemwedzi mitanhatu-6 kuti ugare wakafanana panguva dzakabatikana, asiwo edzai mafomati matsva, ma hashtag uye macaptions nguva nenguva kuti zvinhu zvirambe zviri zvitsva.
Bvumira kuchinjika kudzoreredza mameseji epamusoro-soro kana pivot zvichienderana nemaitiro/mhinduro.
#6. Gadzira karenda yemukati
Sarudza yako yekutumira frequency kune yega yega network - semuenzaniso, 2x pasvondo paFacebook, 3x pa Instagram.
Vhara zvinyorwa zvemukati, dingindira kana mhando dzaunoda kuvhara kune yega yega yakarongwa positi.
Ziva misi ipi neipi yakakosha semazororo, zviitiko zvetsika kana makonferensi eindasitiri ari kuuya.
Rongedza misi/nguva dzekutanga dzekusimudzira, mishandirapamwe kana kuburitswa kwechigadzirwa chitsva.
Vakai mu buffer posts like shares, mushandisi-zvinogadzirwa zvemukati kana nyaya dzekutaura.
Simbisa chero inodzokororwa senge #TastyTuesday mabikirwo kana #MotivationMonday makotesheni.
Funga nezvekuwedzera-kusimudzira zvine chekuita nemanetiweki kuti uwedzere kusvika.
Siya nzvimbo muhurongwa hwezve reactive, real-time kana repurposed posts sezvinodiwa.
Govera karenda nechikwata chako kuti urambe uri mugwara, uye uchivandudza nekufamba kwenguva.
💡 Unogona kushandisa social media kuronga maapplication seHootsuite, SproutSocial, Google Sheets kana AirTable.
#7. Sarudza yako analytics uye metrics
Tsanangura maKPIs ako (makiyi ekuita zviratidzo) zvichienderana nezvinangwa zvako - kuverenga kwevateveri, chiyero chekubatana, kudzvanya-kuburikidza, kutungamira, nezvimwe zvakadaro.
Tevera ese ari maviri evanity metrics anoratidza kusvika uye maitiro anoratidza kuita.
Sarudza iwo chaiwo analytics aunotarisisa papuratifomu yega yega, sekuda, migove, uye makomendi eFacebook.
Seta mabhenji uye zvinangwa zvaunoda kuwana nekufamba kwenguva kune yega metric.
Monitor metrics pamatanho eposvo uye epuratifomu kuti uone mhando dzepamusoro-dzinoita zvemukati.
Funga maturusi akaita seGoogle Analytics, Fanpage Karma kana social media analytic chikamu chekutevera maKPIs pamanetiweki.
Ongorora maitiro nekufamba kwenguva kuti uone kuti ndeapi mazano uye mishandirapamwe iri kushanda zvakanyanya.
Rongedza zano rakavakirwa padhata kuti urambe uchikwenenzvera kuita uye mhedzisiro uye kuteedzera kutumira traffic masosi kuyera kuti kushamwaridzana kuri kutyaira sei vashandisi kune yako saiti.
#8. Govera zviwanikwa & mabhajeti
Sarudza bhajeti rako rose uye kuti ingani inogona kutsaurirwa kumagariro ekutanga.
Bhajeti yezvishandiso zvekusimudzira zvakabhadharwa senge ads, zvakakwidziridzwa zvinotumirwa, zvinotsigirwa zvinokurudzira zvemukati. Tarisa Return-On-Investment (ROI).
Dzimwe nzira dzakajairika dzekuverenga social media ROI:
- Mutengo wega wega (CPL) - Yese yakashandiswa pasocial media kushambadzira / Nhamba yeinotungamira yakagadzirwa
Inobatsira kuverenga mutengo wekutora mutengi. - Mutengo pane kudzvanya (CPC) - Yese yekushandisa / Nhamba yekudzvanya kune yako webhusaiti kubva munharaunda nzira
Inoratidza kushanda zvakanaka kwekudzvanya kubva kumari yekushambadzira. - Engagement rate - Yese kubatikana (kuda, migove, makomendi)/ Nhamba yese yevateveri kana zvinoonekwa
Inoyera mwero wekudyidzana pane zvakatumirwa. - Kutungamira kutendeuka mwero - Nhamba yevanotungamira / Nhamba yekushanya kune yako webhusaiti kubva pasocial media
Govera maturusi ekuita otomatiki mabasa, kuronga mameseji, uye kuongorora mhedzisiro seSprit Social, Brand24 kana Hootsuite.
Akaunti yezvido zvevashandi, senge maawa mangani pasvondo nhengo dzechikwata dzinogona kutarisa pamabasa emagariro.
Batanidza mari ye mibairo yemukati inogadzirwa nemushandisi kana zvinokurudzira kana tichiita mishandirapamwe.
Budget ye graphic dhizaini basa kana iwe uchida kugadzira yakawanda yetsika mifananidzo nemavhidhiyo.
Kufungidzira mutengo wekutora mushandisi, kutarisa uye kuita zvekushandisa.
Bvumira bhajeti rekuyedza kuyedza mafomu matsva ekushambadzira, mapuratifomu kana zvinotsigirwa zvemukati kana uchikwanisa.
Ongororazve bhajeti benchmarks kota zvichibva pane zvinotanga kuitika uye kuita.
Yemahara Social Media Strategy Templates
Hauzive pekutangira? Hapana dambudziko! Enda kumberi kwemutambo neako ekutanga uye epamberi social media strategy templates pazasi👇
Zvitsva Zvitsva
Tinovimba kuti zvidzidzo izvi zvakusiya uchinzwa kufara, kukurudzirwa uye kuzadzwa nemazano ekukwirisa huvepo hwako.
Kudzidzira kunoita kuti zvive zvakakwana. Chengetedza zvinhu zvakaenderana uye nguva dzose yakavhurika kune mazano matsva, vateereri vako vachawana brand yako organically pasina nguva.
Mibvunzo Inonyanya Kubvunzwa
Ndedzipi 5 C's yesocial media strategy?
Iwo 5 C's yesocial media zano ndeaya:
gutsikana
Kugadzira uye kugovera zvakakosha, zvinobata zvemukati zviri pamusimboti wechero social media zano. Urongwa hwemukati hunofanirwa kutsanangura mhando, mafomati, cadence uye misoro yezvinyorwa zvauchagovera.
Community
Kukurudzira nharaunda ndeyekutaurirana uye nekuita nevateereri vako. Kupindura kumhinduro, kubvunza mibvunzo, uye kubvuma vashandisi inzira dzekuvaka hukama.
Consistency
Kutumira nguva nenguva pamasetiweki kunobatsira vateveri kuvimba newe senzvimbo ine chiremera. Izvo zvinowedzerawo mikana yekuti vanhu vaone zvigadziriso zvako.
Collaboration
Kudyidzana nevapesvedzera uye mabhizinesi ane vateereri vakafanana vanogona kusuma rudzi rwako kuvanhu vatsva. Kudyidzana kunowedzera kuvimbika.
Kutendeuka
Kuedza kwese kushamwaridzana kunofanirwa kupedzisira kwakanangana nechinangwa chaunoda senge ma lead, kutengesa kana webhusaiti traffic. Kutevera metrics kunobatsira kukwirisa zano uye zvemukati kutyaira zvirinani.
Ndedzipi 3 social media marketing strategy?
Matanho matatu akajairika ekushambadzira masocial media aunofanirwa kutarisa paari:
Kushambadzira kwemukati: Kugadzira uye kugovera kuita, zvedzidzo zvemukati ndiyo musimboti wesocial media zano. Izvi zvinobatsira kusimudza chiremera chemhando yako uye kuvaka hukama nevanogona kuve vatengi.
Yakabhadharwa kushambadza munharaunda: Kushandisa yakabhadharwa kukwidziridzwa kuburikidza nemapuratifomu ad seFacebook / Instagram Ads inobvumidza iwe kukwidziridza zvakanyanya kusvika kwezvirimo uye mishandirapamwe.
Kuvaka nharaunda: Kukurudzira kudyidzana uye nzira mbiri-nzira imwe nzira inoshanda. Izvi zvinosanganisira kugara uchitumira/kupindura kunhaurirano dzinokurudzira.
