Kutsvaga Strategic Plan Mienzaniso? Kuve nehurongwa hwekuronga kwakakosha kune chero bhizinesi kana sangano kukura. Chirongwa chakanyatsogadzirwa chinogona kuita mutsauko wese mukubudirira kwebhizimusi rako. Zvinokubatsira kuve nechiratidzo chechokwadi chenguva yemberi uye kuwedzera kugona kwekambani.
Saka, kana iwe uchinetseka kugadzira hurongwa hwebhizinesi rako kana sangano. Mune ino blog post, tichakurukura a Strategic plan muenzaniso pamwe chete nemazano mashoma anonakidza ekuronga zvine hungwaru uye maturusi anogona kushanda segwara rekukubatsira iwe kugadzira chirongwa chakabudirira.
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Chii chinonzi Strategic Plan?
A Strategic plan chirongwa chinotaridza zvinangwa zvenguva refu zvesangano, zvinangwa, nemazano ekuzvizadzisa.
Iyo mepu yemugwagwa inobatsira sangano rako kugadzirira uye kugovera zviwanikwa, kuedza, uye zviito kuzadzisa chiono chayo uye chinangwa.
Kunyanya, chirongwa chehurongwa chinowanzotora makore 3-5 uye chingada kuti sangano riongorore chinzvimbo charo chazvino nekusimba kwaro, kusasimba, kugona, uye nhanho yemakwikwi. Kubva pakuongorora uku, sangano rinotsanangura zvinangwa zvaro uye zvinangwa (dzinoda kuve SMART: dzakananga, dzinoyerwa, dzinogoneka, dzakakodzera, uye dzakasungwa nenguva).
Zvichitevera izvozvo, chirongwa chinonyora matanho anodiwa uye zviito kuti zvizadzise zvibodzwa izvi, pamwe nezviwanikwa zvinodiwa, nguva, uye matanho ekuita ekuona kufambira mberi nekubudirira.
Kuti uve nechokwadi chekubudirira, chirongwa chako chehurongwa chinoda maturusi anobatsira pakuronga, manejimendi, kutaurirana, kubatana, uye kuzvidavirira kubatsira sangano kuti rirambe rakatarisa uye kunamatira kune mafambiro ebasa.
Strategic Plan Mienzaniso
Heano mamwe maitiro ehurongwa hwekuronga bhizinesi rako rinogona kushandisa:
1/ SWOT Analysis - Strategic Plan Muenzaniso
Iyo SWOT Analysis modhi yakagadziriswa ne Albert Humphrey. Iyi modhi inonyatso kuzivikanwa bhizinesi rekuongorora modhi yemasangano anoda kugadzira chirongwa chehunyanzvi nekuongorora zvinhu zvina:
- S – Masimba
- W – Utera
- O – Mikana
- T - Kutyisidzira
Nezvinhu izvi, sangano rako rinogona kunzwisisa mamiriro aro aripo, zvakanakira, uye nzvimbo dzinofanirwa kuvandudzwa. Uye zvakare, sangano rako rinogona kuona kutyisidzira kwekunze kunogona kuikanganisa uye nemikana yekubata mune yazvino kana ramangwana.
Pashure pokuva nehwirudzuro yakadaro, masangano achava nehwaro hwakasimba hwokuronga kunobudirira, kudzivisa ngozi gare gare.
Strategic Plan Muenzaniso: Kuti ikubatsire kunzwisisa zviri nani mashandisiro eSWOT ongororo kugadzira hurongwa hwehurongwa, tichapa muenzaniso.
Une bhizinesi diki rinotengesa sipo yakagadzirwa nemaoko. Heino ongororo yeSWOT yebhizinesi rako:
| Strengths: -Zvigadzirwa zvemhando yepamusoro zvine zvinhu zvakasikwa - Watove neakavimbika mutengi base ane yepedyo brand mufananidzo - Iva nechitupa chekugadzirwa kwemhando yepamusoro uye kutsvaga -Sevhisi yemutengi inokosheswa | Kushaya simba: -Kushambadza kwakaganhurirwa uye kushambadzira, isina kusimba online nzira yekutaurirana - Zvizhinji zvekutengesa zvinobva kune imwe nzvimbo yekutengesa -Mashoma emhando dzechigadzirwa, ane zvigadzirwa zvakawanda zvinotarisa pane imwe hwema |
| Mikana: -Kukura kwemusika kudiwa kwezvinhu zvakasikwa uye organic zvigadzirwa -Vatengi vanofarira zvakanyanya kuzvitarisira uye zvigadzirwa zvehutano -Inogona kuwedzera kugovera kuburikidza ne e-commerce uye kudyidzana nezvitoro zvezvipo | Zvinotyisidzira: -Kuwedzera kukwikwidza kubva kune vamwe vanogadzira sipo dzechisikigo -Kuderera kwehupfumi kunogona kukanganisa kutengesa - Shanduko mune zvinodiwa nevatengi kana maitiro anogona kukanganisa kudiwa |
Zvichienderana neongororo iyi yeSWOT, bhizinesi rako rinogona kugadzira hurongwa hwehungwaru hunotarisisa
- Wedzera nzira dzekugovera zvigadzirwa
- Kugadzira mitsva yechigadzirwa
- Kuvandudza kushambadzira kwepamhepo uye kushambadza
Nezano iri, unogona kuwedzera masimba ako, senge zvigadzirwa zvemhando yepamusoro uye sevhisi yevatengi.
2/ Balanced Scorecard Model - Strategic Plan Muenzaniso
Balanced Scorecard Model inyanzvi yekuronga modhi iyo inobatsira mabhizinesi kukura zvine mwero uye nekuvimbika kuburikidza nezvose zvina zvinhu:
- Zvemari: Masangano anofanirwa kuyera nekutarisa mhedzisiro yemari, kusanganisira yakatarwa mitengo, kuderera kwemitengo, kudzoka pakudyara, kudzoka pakudyara, chiyero chekukura kwemari, nezvimwe.
- Vatengi: Masangano anofanirwa kuyera uye kuongorora kugutsikana kwevatengi, pamwe nekugona kwavo kuzadzisa zvinodiwa nevatengi.
- Maitiro emukati: Masangano anofanirwa kuyera uye kuongorora kuti ari kuita zvakanaka sei.
- Kudzidza & Kukura: Masangano anotarisa pakudzidzisa uye kubatsira vashandi vavo kukura, vachivabatsira kuvandudza ruzivo rwavo uye hunyanzvi kuti varambe vaine makwikwi mumusika.
Strategic Plan Muenzaniso: Heino muenzaniso wekukubatsira kuti unzwisise zvakawanda nezve modhi iyi:
Tichifunga kuti ndiwe muridzi wemhando yekofi ine mukurumbira, heino mashandisiro aunoita iyi modhi kuhurongwa hwako.
| zvemari | Chinangwa: Wedzera mari ne45% mumakore matatu anotevera Zvinangwa: -Kuwedzera avhareji yekuodha kukosha ne10% kuburikidza nekutengesa uye kutengesa-muchinjika - Wedzera nzira dzekugovera nemapazi kuti uwane vatengi vatsva uye kuwedzera mari Nhanho: - Mwero wekukura kwemari -Avhareji kukosha kweodha - Nhamba yematanho matsva ekugovera – Nhamba yemapazi achangovhurwa |
| kasitoma | Chinangwa: Kuvandudza kugutsikana kwevatengi uye kuvimbika Zvinangwa: -Kugadzira maflavour matsva ekuwedzera menyu yechigadzirwa -Gadzirisa kuvimbika mibairo chirongwa kukurudzira kudzokorora kutenga Kuyera: – Mutengi Kugutsikana Score - Mutengi kuchengetedza mwero - Nhamba yezvigadzirwa zvitsva zvinotengeswa |
| Internal bhizinesi maitiro | Chinangwa: Kuvandudza kushanda kwekugadzira uye kuderedza mari Zvinangwa: - Gadzirisa maitiro ekugadzira kuderedza mutengo wevashandi -Kunatsiridza manejimendi ekutengesa kudzikisa mitengo yezvinhu Kuyera: -Kugadzirwa kutenderera nguva - Mutengo wezvinhu pa kapu - Mutengo wevashandi pa kapu |
| Kudzidza uye kukura | Chinangwa: Kuvandudza unyanzvi hwevashandi uye ruzivo rwekutsigira kukura Zvinangwa: -Ipa inoenderera mberi kudzidziswa uye budiriro mikana -Kudziridza tsika yekuvandudza uye kuenderera mberi kwekuvandudza Kuyera: – Mushandi Satisfaction Score - Nhamba yemaawa ekudzidziswa pamushandi - Nhamba yemazano matsva echigadzirwa anogadzirwa nevashandi |
Iyo Balanced Scorecard modhi inova nechokwadi chekuti bhizinesi riri kufunga nezvese mativi emashandiro aro uye inopa hwaro hwekuyera kufambira mberi nekugadzirisa nzira sezvinodiwa.
3/ Blue Ocean Strategy Model - Strategic Plan Muenzaniso
Blue Ocean Strategy Model izano rekugadzira nekuwedzera musika mutsva umo pasina makwikwi kana kukwikwidza zvisingakodzeri.
Pane misimboti mitanhatu yakakosha yekuitwa kwakabudirira kweblue ocean strategy.
- Gadzirazve miganhu yemusika: Mabhizinesi anofanirwa kuvaka patsva miganhu yemusika kuti abude mumakwikwi uye kuumba makungwa eblue.
- Tarisa pamufananidzo mukuru, kwete nhamba: Mabhizinesi anofanirwa kutarisa pamufananidzo mukuru pakuronga zano ravo. Usabatikane mune zvakawanda.
- Enda kupfuura zvinodiwa zviripo: Panzvimbo pekutarisa pane zvigadzirwa kana masevhisi aripo, vanofanirwa kuona avo vasiri vatengi kana vangangove vatengi.
- Tora hurongwa hwekutevedzana chaiko: Mabhizinesi anofanirwa kugadzira kukosha kwechirevo chinovasiyanisa uye kugadzirisa maitiro emukati, masisitimu, uye vanhu.
- Kunda zvipingamupinyi zvesangano. Kuti ubudirire kuita iyo Blue Ocean Strategy, bhizinesi rinozoda kutenga-mukati kubva kumatanho ese esangano uye kutaurirana zano nemazvo.
- Strategy Execution. Mabhizinesi anoita zano uku achidzikisa njodzi dzekushanda uye kudzivirira kuparadza kubva mukati.
Strategic Plan Muenzaniso: Unotevera muenzaniso wekushandiswa kweBlue Ocean Model.
Ngatirambei tichifunga kuti uri organic sipo bhizinesi muridzi.
- Gadzirazve miganhu yemusika: Bhizinesi rako rinogona kutsanangura nzvimbo nyowani yemusika nekugadzira mutsara wesipo inongori yeganda rinonzwa.
- Tarisa pamufananidzo mukuru, kwete nhamba: Panzvimbo pekungotarisa purofiti, bhizinesi rako rinogona kugadzira kukosha kune vatengi nekusimbisa zvakasikwa uye organic zvinongedzo mune sipo zvigadzirwa.
- Enda kupfuura zvinodiwa zviripo: Iwe unogona kupinza mukuda kutsva nekuzivisa vasiri vatengi, sevaya vane ganda rinonzwa. Wobva wagadzira zvikonzero zvinogombedzera kuti vashandise chigadzirwa chako.
- Tora hurongwa hwekutevedzana chaiko: Bhizinesi rako rinogona kugadzira kukosha chirevo chinorimisa kubva kune vakwikwidzi, mune ino kesi nemasikirwo uye organic zvinhu. Wobva wagadzirisa maitiro ayo emukati, masisitimu, uye vanhu kuti vape pane icho chivimbiso.
- Kunda zvimhingamupinyi zvesangano: Kuti ubudirire kuita zano iri, bhizinesi rako rinoda rutsigiro kubva kumatanho ese evanobatanidzwa kune ichi chigadzirwa chitsva.
- Strategy Execution: Bhizinesi rako rinogona kuvaka mametric ekuita uye kugadzirisa zano nekufamba kwenguva kuti ive nechokwadi chekuti vari kuita nemazvo.
Zvishandiso Zvekubudirira Strategic Planning
Heano mamwe maturusi ane mukurumbira ekukubatsira iwe kuve nehurongwa hwekuita hunoshanda:
Zvishandiso Zvekuunganidza uye Kuongorora
#1 - PEST Ongororo
PEST chishandiso chekuongorora chinobatsira bhizinesi rako kunzwisisa "mufananidzo muhombe" wenzvimbo yebhizinesi (kazhinji macro-environmental) mauri kutora chikamu, zvichibva zvaratidza mikana uye zvinogona kutyisidzira.
PEST Analysis ichaongorora nharaunda iyi kuburikidza neanotevera 4 zvinhu:
- Politics: Institutional uye zvemutemo zvinhu zvinogona kukanganisa kushanda uye kusimudzira kwechero indasitiri.
- Economics: Masangano anofanirwa kutarisisa kune zvese zvenguva pfupi uye kwenguva refu zvehupfumi zvinhu uye kupindira kwehurumende kusarudza maindasitiri nenzvimbo dzekuisa mariri.
- Social: Imwe neimwe nyika nenzvimbo ine yayo yakasarudzika tsika nemagariro uye magariro. Izvi zvinhu zvinogadzira hunhu hwevatengi mumatunhu iwayo, izvo zvinokonzeresa hombe pane zvese zvigadzirwa, masevhisi, misika, uye vatengi.
- Teknolojia: Tekinoroji chinhu chakakosha nekuti ine chekuita zvakanyanya pane zvigadzirwa, masevhisi, misika, vatengesi, vatengesi, vanokwikwidza, vatengi, maitiro ekugadzira, maitiro ekushambadzira, uye chinzvimbo chemasangano.
PEST ongororo inobatsira bhizinesi rako kunzwisisa mamiriro ebhizinesi. Kubva ipapo, iwe unogona kugadzira hurongwa hwakajeka hwehurongwa, shandisa zvakanyanya mikana inouya kwauri, kuderedza kutyisidzira uye kukunda nyore matambudziko.
#2 - Masimba mashanu ePorter
Masimba mashanu anomiririra masimba mashanu emakwikwi anoda kuongororwa kuti aongorore kukwezva kwenguva refu kwemusika kana chikamu mune imwe indasitiri, nekudaro zvichibatsira bhizinesi rako kuve nehurongwa hwekuvandudza hunobudirira.
Heano masimba mashanu iwayo
- Kutyisidzirwa kubva kune vatsva vanopikisa
- Simba revatengesi
- Kutyisidzirwa kubva kune zvinotsiva zvigadzirwa uye masevhisi
- Simba revatengi
- Kukwikwidza kunotyisa kwevakwikwidzi mune imwechete indasitiri
Izvi zvishanu zvinhu zvine hukama hwe dialectical kune mumwe nemumwe, zvichiratidza kukwikwidza muindasitiri. Naizvozvo, iwe unofanirwa kuongorora zvinhu izvi uye kugadzira nzira dzekuona izvo zvinonyanya kukwezva uye zvakatanhamara kune bhizinesi.
#3 - SWOT Analysis
Kupfuura kuve muenzaniso wekuronga zvine hungwaru, SWOT chishandiso chakakosha chekuongorora musika. Nekushandisa SWOT, unogona kuona masimba, kusasimba, mikana, uye kutyisidzira kwesangano rako usati waita rakabudirira zano.
Zvishandiso ZveKuvandudza Strategy uye Implementation
#4 - Kuronga mamiriro
Scenario kuronga chishandiso chehurongwa chinotarisa akawanda emangwana mamiriro uye inoongorora kugona kwavo kwesangano.
Iyo scenario yekuronga maitiro ine matanho maviri:
- Kuziva zvakakosha kusavimbika uye mafambiro anogona kuumba ramangwana.
- Kugadzira akawanda maitikiro emhinduro zvichibva pane izvo zvinhu.
Mamiriro ezvinhu ega ega anotsanangura ramangwana rinobvira rakasiyana, riine fungidziro dzayo uye mhedzisiro. Nekufunga nezvezviitiko izvi, sangano rako rinogona kunzwisisa zvirinani mamwe emangwana aringangotarisana naro, uye kugadzira nzira dzakasimba uye dzinochinjika.
#5 - Value Chain Analysis
Iyo Value Chain Analysis modhi chishandiso chekuongorora chekunzwisisa kuti zviitiko mukati mesangano rako zvinogadzira sei kukosha kune vatengi.
Pane matanho matatu ekuita ongororo yakakosha yesangano:
- Kamura mabasa esangano kuita mabasa makuru neanotsigira
- Kupatsanurwa kwemitengo yechiitwa chimwe nechimwe
- Ziva zviitiko zvakakosha zvinogadzira kugutsikana kwevatengi uye kubudirira kwesangano
Kubva pamatanho matatu ari pamusoro, sangano rako rinogona kunyatsoyera kugona kwaro nekuona uye kuongorora chiitiko chega chega. Zvino chiitiko chega chega chekugadzira kukosha chinotorwa sesosi yekugadzira mukana wekukwikwidza wesangano.
#6 - Yakakosha Kubudirira Zvinhu
Critical Success Factors (CSF) inoreva zvikonzero zvinotungamira mukubudirira kwebhizinesi kana kutara izvo vashandi vanofanirwa kuita kubatsira bhizinesi ravo kuti ribudirire.
Mimwe mibvunzo inobatsira yekuona bhizinesi rako CSF inosanganisira:
- Ndezvipi zvinhu zvinogona kutungamira kune inodiwa mhedzisiro yebhizinesi?
- Ndezvipi zvinodikanwa zvinofanira kuvapo kuti zvibudise muuyo iwoyo?
- Ndeapi maturusi anodiwa nebhizinesi kuzadzisa icho chinangwa?
- Ndeupi unyanzvi hunodiwa nebhizimisi kuti rizadzise chinangwa ichocho?
Nekutsanangura iyo CSF, bhizinesi rako rinogona kugadzira yakajairika referensi yezvarinofanira kuita kuzadzisa zvinangwa zvaro, nekudaro richikurudzira vashandi kuti vasvike ikoko.
#7 – A Balanced Scorecard
Kunze kwekuve modhi yekuronga zvine hungwaru, A Balanced Scorecard chishandiso chekuita manejimendi chinokubatsira kuti utarise kufambira mberi kune zvinangwa zvako. Inokubatsirawo kuyera uye kutaurira kufambira mberi kwako kune vanobatana.
#8 - Blue Ocean Strategy Canvas
Kunze kwekushanda semuenzaniso wehurongwa hwekuronga, iyo Blue Ocean Strategy Canvas inobatsira mukucherechedza mikana mitsva yemusika nekuenzanisa zvinopihwa nesangano rako neizvo zvevakwikwidzi vako.
Nekushandisa chishandiso ichi, unogona kuona nzvimbo idzo sangano rako rinogona kumira kunze uye kugadzira kutsva kutsva.
Zvishandiso Zvekuyera uye Kuongorora
#9 - Key Performance Indicators
Key Performance Indicators (KPIs) chishandiso chekuyera uye kuongorora kushanda kwebasa. MaKPI anowanzo kuratidzwa kuburikidza nenhamba, ratios, uye quantitative zviratidzo, kuratidza kushanda kwemapoka kana kupatsanurwa kwebhizinesi.
KPIs inobatsira mabhizimisi kutarisa uye kuongorora kushanda kwevashandi nenzira yakajeka, yakajeka, chaiyo, uye yakarurama nekuda kwe data chaiyo.
>> Dzidza zvakawanda nezve KPI inopesana neOKR
Zvishandiso Zvekurangarira
#10 - Mind Mapping
Mepu yepfungwa chishandiso chinooneka chinogona kushandiswa panguva yehurongwa hwekuronga kuti ubatsire nekufunga uye kuronga mazano. Inzira yekuona inomiririra ruzivo uye pfungwa nekudhirowa dhayagiramu.
Kunze kwekubatsira kuwana mazano matsva, zvinobatsira kuwana hukama pakati pezvinangwa zvakasiyana-siyana, izvo zvinogona kuona kuti chirongwa chehurongwa chakazara uye chinoshanda.
AhaSlides Inokubatsira Sei Nekuronga Kuronga?
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Kunze kwezvo, iyo gore izwi inobvumira nhengo dzechikwata kuti dzibatane uye dzigadzire mazano matsva panguva yekuronga mazano, izvo zvinogona kubatsira kuona mikana mitsva kana mhinduro kumatambudziko angamuka.
Pakazere, AhaSlides chishandiso chakakosha pakuronga zvine hungwaru sezvo ichisimudzira kutaurirana, kushandirapamwe, uye nedata-inotungamirwa kuita sarudzo.
Zvitsva Zvitsva
Kuve neyakatsanangurwa yakanyatso hurongwa hwemuenzaniso kwakakosha kune chero sangano kuti rizadzise zvinangwa nezvinangwa zvaro. Naizvozvo, neruzivo rwuri muchinyorwa, sangano rako rinogona kugadzira hurongwa hwakazara hunoenderana nechiratidzo chayo uye chinangwa, zvichikonzera kukura kwenguva refu uye kubudirira.
Uye usakanganwe nekushandisa akasiyana siyana ekuronga maturusi uye modhi senge SWOT ongororo, Balanced Scorecard, uye Blue Ocean Strategy,… kuzvisiyanisa pamusika.
Kunze kwezvo, maturusi edhijitari seAhaSlides anogona kubatsira mukubudirira kwehurongwa hwekuronga.
Mibvunzo Inonyanya Kubvunzwa
Yakanakisa IT Strategic plan muenzaniso?
Kugadzira yakazara IT hurongwa hwehurongwa hwakakosha kuti masangano aenzanise hurongwa hwavo hwetekinoroji nezvinangwa zvavo zvebhizinesi rese. Kunyange pasina kana chirongwa chimwe chete “chakanakisa” cheIT chinoenderana nemasangano ese, ndapota yeuka kuti Matanho Akakosha anofanirwa kusanganisira: (1) Kuzivikanwa kwezvirongwa zvikuru zveIT uye mapurojekiti enguva yekuronga. (2) Tsanangudzo yakadzama yedanho rega rega, kusanganisira zvinangwa, chiyero, uye zvinotarisirwa zvinobuda. uye (3) Kurongeka kwechirongwa chega chega nezvinangwa zvakanangana.
Chii chinonzi kuronga mazano kunobudirira?
Kubudirira kwehurongwa hwekuronga inzira yakarongeka uye yekufunga-mberi iyo masangano anoshandisa kutsanangura chiono chavo chenguva refu, kumisa zvinangwa zvakajeka, uye kuona zviito zvinodiwa kuti vazadzise zvinangwa zvavo. Kunyatsoronga kuronga kunodarika kugadzira gwaro; zvinosanganisira kubatanidza vanobatanidzwa, kubatanidza zviwanikwa, uye kugara uchichinjika kumamiriro ezvinhu.
