Uhlalutyo lwe-SWOT lukunceda njani ukukhulisa ishishini lakho? Jonga eyona nto ingcono Imizekelo yohlalutyo lwe-SWOT kwaye uziqhelanise kwangoko.
Ubusoloko unengxaki yokubeka iimpawu zakho kwindawo yazo kunye nokwandisa imakethi yakho ngokukhawuleza, okanye ucinga ukuba zeziphi izabelo ekufuneka uchithe imali kuzo. Kwaye kufuneka ucinge nokuba la mashishini aza kuba nenzuzo okanye afanele ukutyala imali kuwo na. Zininzi izinto ezibandakanyekayo ekwenzeni isigqibo seshishini kwaye udinga indlela efanelekileyo yokukunceda ucwangcise ikamva leshishini kuzo zonke iindlela. Emva koko khetha uhlalutyo lwe-SWOT.
Eli nqaku liza kukunika ulwazi oluthe kratya oluluncedo kunye nemizekelo yohlalutyo lwe-SWOT enokukunceda ukuba usebenzise le ndlela ngokukhawuleza emsebenzini wakho.
Isiqulatho
- Yintoni uHlahlelo lwe-SWOT?
- Indlela yokuqhuba uhlalutyo lwe-SWOT ngokufanelekileyo?
- Imizekelo yohlalutyo lwe-SWOT
- Uphuhliso lomntu
- Intengiso kunye Marketing
- Isebe le-HR
- Ukutya kunye neRestaurant
- IItrakthi ezibalulekileyo

Yintoni uHlahlelo lwe-SWOT?
Uhlalutyo lwe-SWOT sisixhobo sokucwangcisa esicwangcisiweyo esimele Amandla, Ubuthathaka, Amathuba, kunye neeNgozi. Sisetyenziselwa ukuvavanya izinto zangaphakathi nezangaphandle zombutho okanye zomntu ngamnye ukuchonga iindawo zokuphucula kunye nemingeni enokubakho. Le ndlela yaqalwa yaza yaziswa ngu-Albert Humphrey weStanford Research Institute ngeminyaka yoo-1960 ngexesha lophando lwakhe ngenjongo yokuchonga izizathu ezibangela ukusilela okuqhubekayo kocwangciso lwenkampani.
Nazi iingcaciso zamacandelo amane aphambili:
Izinto zangaphakathi
- Amandla zizinto umbutho okanye umntu agqwesa kuyo okanye anenzuzo yokhuphiswano ngaphezu kwabanye. Imizekelo inokubandakanya ukuqondwa kwebrendi olomeleleyo, iqela elinetalente, okanye iinkqubo ezisebenzayo.
- Ubuthathaka zizinto ekufuneka umbutho okanye umntu aziphucule kuzo okanye aswele ukukhuphisana kuzo. Imeko ethile yenzeke phakathi kolawulo olulambathayo lwemali, izibonelelo ezinqongopheleyo, okanye ukungonelanga kweteknoloji.
Izinto zangaphandle
- Amathuba zizinto umbutho okanye umntu anokusebenzisa ithuba lokufezekisa iinjongo zakhe. Ngokukodwa, iimarike ezintsha, iindlela ezivelayo, okanye utshintsho kwimimiselo inokudala amathuba.
- Izisongelo zinokuchaphazela kakubi umbutho okanye amandla omntu ngamnye okufezekisa iinjongo zakhe. Umzekelo, ukhuphiswano olukhulayo, ukuhla koqoqosho, okanye utshintsho kwindlela abathengi abaziphethe ngayo, nokunye okuninzi kufuneka kuqwalaselwe.
Indlela yokuqhuba uhlalutyo lwe-SWOT ngokufanelekileyo?
- Chaza injongo: Chonga injongo yokuqhuba uhlalutyo lwe-SWOT, kwaye unqume ububanzi bohlalutyo.
- Qokelela ulwazi: Qokelela idatha efanelekileyo, kuquka ulwazi lwangaphakathi malunga namandla kunye nobuthathaka bombutho wakho kunye nolwazi lwangaphandle malunga namathuba kunye nezoyikiso ezinokuchaphazela umbutho wakho.
- Chonga amandla kunye nobuthathaka: Hlalutya amandla angaphakathi kunye nobuthathaka bombutho wakho, kubandakanya izixhobo, amandla, iinkqubo kunye nenkcubeko.
- Chonga amathuba kunye nezisongelo: Hlalutya imeko-bume yangaphandle ukuze uchonge amathuba anokubakho kunye nezoyikiso, ezinjengotshintsho kwimarike, imimiselo, okanye iteknoloji.
- Beka phambili: Beka phambili eyona miba ibalulekileyo kudidi ngalunye kwaye umisele ukuba zeziphi izinto ezifuna ukuqwalaselwa ngokukhawuleza.
- Phuhlisa amaqhinga: Ngokusekwe kuhlalutyo lwe-SWOT, phuhlisa amacebo aphakamisa amandla akho ukuze usebenzise amathuba, ukujongana nobuthathaka bokunciphisa izoyikiso, kwaye wandise amathuba ngelixa unciphisa izoyikiso.
- Ukubeka iliso kunye nokulungelelanisa: Ukubeka iliso kwimpumelelo yezicwangciso kwaye uzilungelelanise njengoko kuyimfuneko ukuqinisekisa ukuba zihlala zifanelekile kwaye zisebenza kakuhle.
Imizekelo yohlalutyo lwe-SWOT
Ngaphambi kokuba uqale ukuziqhelanisa nohlalutyo lwakho lwe-SWOT, thatha ixesha lokufunda oku kulandelayo Imizekelo yohlalutyo lwe-SWOT, eziphefumlelwe ngezinye iinkalo ezithile ezibandakanya ukukhula komntu, ukuphuhliswa kweentengiso, uphando lwentengiso, ukuphuculwa kwesebe, kunye nophuhliso lwemveliso. Njengoko ubona, kuya kubakho iitemplates ezahlukeneyo ze-SWOT zematriki onokuthi ubhekisele kuzo kunokusebenzisa itemplates zemveli zeSWOT nge.
Uphuhliso loBuqu-Imizekelo yoHlahlelo lwe-SWOT
Ngaba ujonge ukuphucula izakhono zakho zophuhliso lomntu siqu kwaye ube yinguqulelo engcono kuwe? Emva koko, uhlalutyo lwe-SWOT yindlela ekufuneka uyifake kwinkqubo yakho, ekunceda ugxile kwaye ucacise.
Ingakumbi ukuba usandul’ ukugqiba izifundo zakho okanye usandul’ ukuqalisa kweli shishini, ungathanda ukubeka phambili iinjongo zakho kunye neenjongo zakho, ukuze ukwazi ukusebenzela ukuzifezekisa ngempumelelo. Ikwakunceda ukuba ubone imiqobo enokuthi ithintele inkqubela yakho, ikuvumele ukuba ucwangcise kwaye ulungiselele ngokufanelekileyo. Imizekelo engezantsi yohlalutyo lwe-SWOT inokukunceda ukuba usebenzise le ndlela ngokukhawuleza kwimeko yakho, nokuba luhlalutyo lwe-SWOT lobunkokeli okanye ubungqina bexesha elizayo lomsebenzi wakho.

Isicwangciso sokuthengisa kunye neNtengiso-imizekelo yohlalutyo lwe-SWOT
Ukuphuhlisa isicwangciso esisebenzayo sokuthengisa kunye nentengiso, masenze uhlalutyo lwe-SWOT, apho iinkampani zinokufumana ukuqonda okunzulu malunga nemarike ekujoliswe kuyo kunye nabakhuphisana nabo, kunye namandla abo angaphakathi kunye nemida. Olu lwazi lunokuxhaswa ukudala imikhankaso yokuthengisa esebenzayo, ukuphucula iinkqubo zokuthengisa, kwaye ekugqibeleni kukhokelela ekunyuseni kwengeniso kunye nenzuzo.
Inceda iinkampani ukuba zichonge iindawo ezinokuthi ziphucule imiyalezo yazo kunye nendawo yazo. Ngokuqonda amandla kunye nobuthathaka bazo, iinkampani zinokuphuhlisa imiyalezo ekujoliswe kuyo ethetha ngokuthe ngqo kubaphulaphuli ekujoliswe kubo. Oku kunokunceda ukwandisa ulwazi lophawu, ukuvelisa izikhokelo ezininzi, kwaye ekugqibeleni uqhube ukuthengisa okuninzi.
Ukongeza, ngokuchonga amathuba kunye nezoyikiso, iinkampani zinokwenza izigqibo ezinolwazi malunga nokuba zijolise phi kwimithombo yazo kunye notyalo-mali, ziqinisekisa ukuba ziyayinyusa imizamo yazo yokuthengisa kunye nokuthengisa. Unokujonga le mizekelo ilandelayo yohlalutyo lwe-SWOT ukukunika ulwazi olupheleleyo malunga nokuba uhlalutyo oluhle lwe-SWOT lubukeka njani.

IBHONASI: Ngaphandle kokwenza uhlalutyo lwe-SWOT, iqela lokuthengisa likwafuna ukweyisela ibhodi yolawulo kunye nomthengi malunga nesicwangciso sabo. Iingcebiso zokuThengisa iNgcaciso ukusuka kwi-AhaSlides ukuze uqiniseke ukuba awuzukuphoswa nto.
HR SWOT Uhlalutyo Imizekelo
Uhlalutyo lwe-SWOT sisixhobo esisebenza kakhulu kwiingcali ze-Human Resource (HR) ukuvavanya izinto zabo zangaphakathi nangaphandle. Inceda abaphathi be-HR ukuba bachonge iinkalo zokuphucula kunye nokuphuhlisa izicwangciso zokujongana nazo. Uhlalutyo lwe-SWOT lubonelela ngembono ebanzi malunga nemeko yangaphakathi nengaphandle yombutho, eyenza ukuba iingcali ze-HR zenze izigqibo ezinolwazi. Ikwanceda iingcali ze-HR ukuba zilungelelanise izicwangciso zabo ze-HR kunye neenjongo zoshishino ngokubanzi zombutho.
Ngokuqonda amandla kunye nobuthathaka bombutho, iingcali ze-HR zinokuphuhlisa iindlela ezisebenzayo zokuqesha kunye noqeqesho ukuphucula ukusebenza kwabasebenzi. Ngokufanayo, ngokuhlalutya amathuba kunye nezisongelo, iingcali ze-HR zinokuphuhlisa izicwangciso zokunciphisa umngcipheko kunye nokusebenzisa amathuba amatsha. Le mizekelo ilandelayo yohlalutyo lwe-SWOT ichaza into ebaluleke kakhulu kwisebe le-HR.

Ukutya kunye neeNdawo zokutyela - umzekelo wohlalutyo lwe-SWOT
Uhlalutyo lwe-SWOT sisixhobo esixabisekileyo kumashishini akwishishini lokutya nelokutyela. Ubuchwephesha bunokusetyenziswa ukunceda abanini-ndawo zokutyela ukuba baphuhlise amacebo asebenzayo okukhulisa amashishini abo. Banokusebenzisa amandla abo, bajongane nobuthathaka babo, basebenzise amathuba, kwaye banciphise ifuthe lezoyikiso.
Ngokomzekelo, ukuba ivenkile yokutyela ichaza ukuba amandla ayo yinkonzo yabathengi, inokutyala imali ekuqeqesheni abasebenzi bayo ukugcina elo nqanaba lenkonzo. Ngokufanayo, ukuba ivenkile yokutyela ichonge isoyikiso esinje ngokunyuka kokhuphiswano kwindawo, inokuphuhlisa izicwangciso zokwahlula iminikelo yayo okanye ihlengahlengise amaxabiso ayo ukuze ihlale ikhuphisana. Lo mzekelo ungezantsi wohlalutyo lwe-SWOT unokukunceda wazi ngokucacileyo ukuba wenze ntoni kwimeko yeshishini lakho.

IBHONASI: Ukuba ufuna ukuqinisekisa ukuba imveliso okanye inkonzo yakho entsha ingathengiswa ngokulula, kukho eminye imisebenzi ekufuneka yenziwe liqela lakho, njengokulungiselela ukwaziswa kwemveliso kunye imveliso yokuqalisa intetho kunye neAhaSlides. Thatha ixesha lakho ukujonga indlela yokubonisa ngempumelelo isicwangciso sakho sophuhliso lwemveliso entsha phambi komphathi wakho kunye namajelo eendaba.
Imidiya yoluntu umzekelo wohlalutyo lwe-SWOT
Njengoko kukho utshintsho ekusebenziseni amaqonga eendaba zoluntu kwizizukulwana ezahlukeneyo, inkampani inokufuna ukuqwalasela ukuba ingaba kufuneka isebenzise zonke iintlobo zamaqonga okanye igxile kwamanye. Ngoko ke, yintoni ekufuneka uyigubungele kuhlalutyo lwakho? Nazi ezinye imizekelo yohlalutyo lwe-SWOT ekufuneka uyiqwalasele xa ugqiba ukuba zeziphi iiqonga zeendaba zoluntu ekufuneka uzisebenzisele inkampani yakho.

ICEBISO: Ungakhetha iqonga elinye leendaba zoluntu oza kuqala ngalo. Emva koko uqhubeke nokwenza kwamanye.
IItrakthi ezibalulekileyo
Ngokubanzi, uhlalutyo lwe-SWOT sisixhobo esinamandla sokunceda abantu okanye iinkampani ukuba zifumane ulwazi olupheleleyo kunye nokuqonda okuxabisekileyo kubo kunye nombutho. Ngokuthatha ixesha lokwenza uhlalutyo olucokisekileyo lwemeko yabo yangaphakathi neyangaphandle, abantu banokuba ngumntu abamfunayo, kwaye iinkampani zinokufumana inzuzo yokukhuphisana kwaye zizibeke kwimpumelelo yexesha elide.
Ref: Forbes
