Njalo ngonyaka, izigidi zokuvota kwemibono yomphakathi kuye kwenziwa ukuze kubonakale ukuthi abantu bafuna ini, bacabangeni, futhi bazizwe kanjani ngezihloko ezithile. Kusinikeza ithuba elibalulekile lokubona ukuthi imibono yomphakathi ishintshe kanjani ngokuhamba kwesikhathi.
Ukuze uqonde kabanzi ukuthi umbono womphakathi usho ukuthini emphakathini kanye nendlela yokusingatha izinhlolovo zemibono yomphakathi ngempumelelo, hlola phezulu izibonelo zemibono yomphakathi okufanele uyisebenzise ngo-2024!
Uhlolojikelele
| Lavela nini igama elithi “umbono womphakathi”? | ngo-1588 nguMichel de Montaigne |
| Ubani owabhala incwadi yemibono yomphakathi? | nguWalter Lippmann eyanyatheliswa ngo-1922 |
| Ubani owasungula inhlolovo yemibono? | UGeorge Horace Gallup |
Okuqukethwe
Amathiphu Okuzibandakanya nge-AhaSlides
- Sebenzisa Umenzi Wenhlolovo Ye-inthanethi we-AhaSlides ukukhiqiza ubumnandi obuningi esimisweni semibono yomphakathi!
- Bheka ezimbalwa inhlolovo izifanekiso nezibonelo, kanye amasampula emibuzo yocwaningo, okungaba usizo ezethulweni zakho ezilandelayo!
Yazi kangcono abangane bakho bomshado! Setha inhlolovo eku-inthanethi manje!
Sebenzisa imibuzo nemidlalo ku-AhaSlides ukuze udale inhlolovo ejabulisayo nesebenzisanayo, ukuqoqa imibono yomphakathi emsebenzini, ekilasini noma ngesikhathi sokuhlangana okuncane.
🚀 Dala inhlolovo yamahhala☁️
Uyini Umbono Womphakathi?
Umbono womphakathi ubhekisela ezinkolelweni ezihlangene, izimo zengqondo, izahlulelo, nemizwa ephethwe ingxenye enkulu yabantu mayelana nezindaba ezihlukahlukene, izehlakalo, izinqubomgomo, nezindaba ezibalulekile zomphakathi.
Kuwumphumela wokusebenzelana nezingxoxo phakathi kwabantu ngabanye emphakathini futhi kungaba nomthelela ezinqubweni zokuthatha izinqumo, ukwakhiwa kwenqubomgomo, kanye nesiqondiso jikelele somphakathi noma isizwe.
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Yiziphi Izinto Ezithonya Umbono Womphakathi?
Kunezici ezimbalwa ezithinta ngokuqondile noma ngokungaqondile indlela umbono womphakathi ololongwa ngayo. Kulesi sihloko, sigxile kubagqugquzeli abahlanu abagqamayo: inkundla yezokuxhumana, inkundla yezokuxhumana, osaziwayo, inkolo, nesimo samasiko nezenhlalo.
Social Media
Esikhathini sedijithali, izinkundla zokuxhumana ziye zavela njengamathuluzi anamandla okubumba umbono womphakathi. Nakuba kunombono ophansi wombono womphakathi ezinkundleni zokuxhumana, umthelela wenkundla yezokuxhumana ekuqoqeni imibono yomphakathi usengenakuphikwa. Ikhono lokuxhumana ngokushesha nabantu abanomqondo ofanayo nokudonsela ukunaka ezindabeni ezibalulekile lichaze kabusha indlela uguquko lwezenhlalo olufinyelelwa ngayo kanye nendlela imibono yomphakathi elolongwa ngayo.
Imidiya enkulu
Imithombo yezindaba evamile, okuhlanganisa ithelevishini, amaphephandaba, nomsakazo, isalokhu iyimithombo enethonya yolwazi. Lezi nkundla zingalolonga umbono womphakathi ngokukhetha nokufaka izindaba zezindaba, ezingagcina zisebenzise imibono yomphakathi ngezehlakalo nezinkinga. Izinketho zokuhlela ezenziwa izinhlangano zemidiya enkulu zidlala indima ebalulekile ekunqumeni ukuthi yiziphi izihloko ezinakwa nokuthi zivezwa kanjani.
Izidumi
Osaziwayo, abavame ukubamba ukunaka okubalulekile komphakathi kanye nethonya emphakathini, bangathonya umbono womphakathi ngokusebenzisa izincomo zabo, izitatimende, nezenzo. Abantu bangase babazise futhi balingise izinkolelo nokuziphatha kosaziwayo ababukela kubo, okuholela ekushintsheni kwesimo sengqondo somphakathi ezindabeni ezisukela ebulungiswa bezenhlalakahle kuye kokuthandwa ngabathengi.
Inkolo
Sekuyisikhathi eside izinkolelo nezikhungo zenkolo ziyizisusa zemibono yomphakathi, ezilolonga izindinganiso zokuziphatha, ukuziphatha nemibono ezindabeni ezihlukahlukene. Abaholi bezenkolo nokufundisa kungaqondisa imibono yabantu mayelana nenhlalo, isimilo, kanye nezindaba zezombusazwe, ngezinye izikhathi okuholela ekushintsheni okubanzi kwemikhuba nokuziphatha komphakathi.
Ingqikithi Yamasiko Nomphakathi
Kubalulekile futhi ukuqaphela ukuthi umbono womphakathi uthintwa umongo wamasiko nomphakathi lapho abantu behlala khona. Izenzakalo ezingokomlando, imikhuba yezenhlalo, izimo zezomnotho, nesimo sezombangazwe konke kunendima ekulolongeni izimo zengqondo nezinkolelo ezihlangene. Izinguquko kulezi zimo ezibanzi zingaholela ekushintsheni emibonweni yomphakathi ngokuhamba kwesikhathi, njengoba kuvela izinselele ezintsha namathuba.
Yiziphi Izibonelo Zemibono Yomphakathi?
Imibono Yomphakathi namuhla ihlukile kweyakudala, njengoba bayanda abantu abanelungelo lokukhuluma futhi bavotele okubalulekile kubo. Nazi izibonelo zemibono yomphakathi ezigqamisa lo mehluko:
Izibonelo Zemibono Yomphakathi — kuDemokhrasi
Uma sikhuluma ngombono womphakathi, sivame ukuwuxhumanisa nentando yeningi. Akekho ongaziba ukubaluleka kombono womphakathi mayelana nokusebenza nempumelelo yomphakathi wentando yeningi.
Umbono womphakathi uhlangene ngokumangalisayo nentando yeningi, udlala indima ebalulekile emikhakheni eyahlukene.
- Umbono womphakathi unomthelela ekwakhiweni nasekusetshenzisweni kwezinqubomgomo. Izinqubomgomo zikahulumeni ezihambisana nemizwa yomphakathi kungenzeka zisebenze futhi zamukelwe kahle.
- Umbono womphakathi usiza ukuvikela amalungelo abantu ngabanye kanye neqoqo ngokuvimbela uhulumeni ukuthi eqe imingcele yakhe futhi ephule umthetho wenkululeko yomphakathi.
- Umbono womphakathi unomthelela ekubumbeni imikhuba namagugu omphakathi, ube nomthelela ekushintsheni kwamasiko, futhi ukhuthaze ukubandakanywa nokulingana.
Ukuvota kuyincazelo engcono kakhulu yezibonelo zemibono yomphakathi. Ukhetho lukamongameli e-United States lunokuzibandakanya kwezakhamizi ezweni lonke ukuvota ukuze zikhethe ikhandidethi ezikholelwa ukuthi umela kangcono izimiso zazo, izinqubomgomo, nombono wezwe.
Izibonelo Zombono Womphakathi—Kwezemfundo
Kukhona futhi ukuxhumana okuseduze phakathi kombono woMphakathi kanye neMfundo.
Lapho abenzi benqubomgomo bebona ukwesekwa komphakathi okusabalele noma ukukhathazeka ngezindaba ezithile zemfundo, maningi amathuba okuthi bacabangele futhi babhekane nalokho kukhathazeka ezinqumweni zenqubomgomo.
Isibonelo, imizwa yomphakathi mayelana nokuhlolwa okujwayelekile, okuqukethwe kwekharikhulamu, uxhaso lwesikole, nokuhlola kothisha kungaqhuba izinguquko kuzinqubomgomo zemfundo.
Ngaphezu kwalokho, imibono yomphakathi ngalokho okufanele kufundiswe ezikoleni ingaba nomthelela ekuthuthukisweni kwekharikhulamu. Izihloko eziyimpikiswano ezifana nemfundo yezocansi, ukushintsha kwesimo sezulu, kanye nekharikhulamu yomlando kuvame ukuvusa izinkulumo-mpikiswano ezithonywa izimo zengqondo zomphakathi kanye nezindinganiso.
Isibonelo, umbono womphakathi ovela kubazali abaphikisana nemfundo yezocansi esikoleni uphoqe uhulumeni waseFlorida ukuthi avimbele izifundo ezimayelana nokuziphatha kwezocansi nezinto ezisetshenziswayo ezingathathwa njengezifanele iminyaka yabafundi bebanga le-K-3.
Izibonelo Zemibono Yomphakathi — Ebhizinisini
Amabhizinisi anaka kakhulu imibono yomphakathi. Ukuqonda umbono womphakathi kuyisici esibalulekile ekusebenzeni kwawo. Ukuthola imininingwane ngemibono yomphakathi, izinkampani eziningi zisebenzisa amasu afana nokuvota kwemibono yomphakathi noma ukuvota.
Isibonelo, abathengisi bemfashini abaningi bavamise ukusebenzisa izinhlolovo ze-inthanethi ukuze baqonde amathrendi emfashini akamuva futhi baqoqe imininingwane kokuncanyelwayo kwabathengi.
Ngaphezu kwalokho, izinkundla zokubukeza eziku-inthanethi kanye namawebhusayithi e-e-commerce avumela amakhasimende ukuthi alinganise futhi abuyekeze imikhiqizo namasevisi, abe nomthelela kwabanye abangaba abathengi.
Kungakhathaliseki ukuthi ngezinhlolovo eziku-inthanethi, izinhlolovo zenkundla yezokuxhumana, noma iziteshi zempendulo eziqondile, lawa mabhizinisi asebenzisa imibono yomphakathi ukuze enze ngcono ukunikezwa kwawo futhi ahlale ehambisana nokuthandwa ngamakhasimende awo.
Izibonelo Zombono Womphakathi - Emphakathini
Namuhla, izinkundla zokuxhumana kanye nezinkundla zedijithali zinikeze abantu ngabanye kanye nemiphakathi amandla okuhlangana ngenxa yezizathu abazikhathalelayo.
Iminyakazo efana ne-#BlackLivesMatter, #MeToo, kanye nobushoshovu bezemvelo ithole umfutho ngokusebenzisa amandla emibono yomphakathi ngezikhalazo eziku-inthanethi, ama-hashtag, nokuqukethwe yigciwane.
Kamuva nje, umbono womphakathi uqhube izingxoxo mayelana namalungelo e-LGBTQ+, ukulingana ngokobulili, nokufakwa. Umbono womphakathi ngezinqubomgomo zokuthuthela kwamanye amazwe nawo udonsa ukunaka kwabantu futhi ungathonya isimo somphakathi sokwamukela ababaleki nabafuduki.
Ungayakha Kanjani Ukuvota Kwemibono Yomphakathi?
Ukuvota nezinhlolovo kuyindlela engcono kakhulu yokuhlola umbono womphakathi.
Kulula ukwenza inhlolovo kunoma iyiphi imidiya, kusukela ezinkundleni zokuxhumana ezifana ne-Facebook, Instagram, ne-Twitter kuya kumawebhusayithi okuvota azinikele.
Ezinkundleni zokuxhumana, ungasebenzisa izici zabo zokuvota ezakhelwe ngaphakathi ukuze udale ukuvota okusebenzisanayo ngaphakathi kokuthunyelwe noma izindaba zabo. Okwamanje, amawebhusayithi okuvota azinikele kanye nezinhlelo zokusebenza zinikeza amathuluzi abanzi ukuze amabhizinisi enze izinhlolovo kanye nokuvota.
Uma ufuna indlela entsha yokwenza ukuvota kwemibono yomphakathi, I-AhaSlides kungaba umsizi wakho ongcono kakhulu. Ikuvumela ukuthi uklame izinhlolovo ezisebenzisanayo, futhi uhlanganise ngokukhululekile uhlu lwemibuzo enemininingwane enezinketho eziningi zokukhetha, imibuzo evulekile, nezikali zokulinganisa uma kudingeka.
💡Ukuthola imininingwane eyengeziwe yokuthi ungayidala kanjani inhlolovo ebukhoma nge-AhaSlides, bheka:
imibuzo ejwayelekile ukubuzwa
Yini echaza kangcono umbono womphakathi?
Umbono womphakathi noma odumile umbono oyiqoqo esihlokweni esithile noma inhloso yokuvota ehambisana nomphakathi. Yimibono yabantu ngezinto ezibathintayo.
Uyini umbono womphakathi emshweni owodwa?
Umbono womphakathi ungachazwa kalula njengenkolelo noma imizwa eyabiwa abantu abaningi noma izwi labantu.
Ithini incazelo yombono womphakathi eNgilandi?
Ngokwe-British Dictionary, izincazelo zemibono yomphakathi zibandakanya isimo sengqondo somphakathi, ikakhulukazi njengesici esiyinhloko esiphoqa uhulumeni ukuthi athathe isinyathelo.
Ihluke kanjani i-PR kumbono womphakathi?
Ubudlelwano bomphakathi (PR) bubandakanya ukwakha isithombe sebhizinisi esithandekayo emphakathini nokuthi leso sithombe siwuthinta kanjani umbono womphakathi. Ubudlelwano bomphakathi yindlela izinhlangano ezihlose ngayo ukubumba umbono womphakathi; ezinye zihlanganisa ukukhushulwa, ukumaketha, nokuthengisa.
Ref: Forbes | Britannica | I-New York Times
