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Anonymous Survey | A Beginner’s Guide To Gathering Authentic Insights | 2024 Reveals


Jane Ng 06 June, 2024 10 min read

Are you looking to gather honest and unbiased feedback from your audience? An anonymous survey might just be the solution you need. But what exactly is an anonymous survey, and why is it important? 

In this blog post, we’ll delve into anonymous surveys, exploring their benefits, best practices, and the tools available for creating them online.

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What Is An Anonymous Survey?

An anonymous survey is a method of collecting feedback or information from individuals without revealing their identities. 

In an anonymous survey, answers are not required to provide any personal information that could potentially identify them. This ensures that their responses remain confidential and encourages them to provide honest and unbiased feedback.

The anonymity of the survey allows participants to freely express their thoughts, opinions, and experiences without the fear of being judged or facing any consequences. This confidentiality helps in building trust between the participants and the survey administrators, leading to more accurate and reliable data.

More on 90+ Fun Survey Questions with Answers in 2024!

Image: freepik

Why Is It Important To Conduct An Anonymous Survey?

Conducting an anonymous survey holds significant importance for several reasons:

  • Honest and Unbiased Feedback: Without the fear of identification or judgment, participants are more likely to provide genuine responses, leading to more accurate and unbiased data.
  • Increased Participation: Anonymity eliminates concerns about privacy breaches or repercussions, encouraging a higher response rate and ensuring a more representative sample.
  • Confidentiality and Trust: By ensuring respondent anonymity, organizations demonstrate their commitment to protecting individuals’ privacy and confidentiality. This builds trust and fosters a sense of security among participants.
  • Overcoming Social Desirability Bias: Social desirability bias refers to respondents’ tendency to provide answers that are socially acceptable or expected rather than their true opinions. Anonymous surveys minimize this bias by removing the pressure to conform, allowing participants to provide more authentic and candid responses.
  • Uncovering Hidden Issues: Anonymous surveys can reveal underlying or sensitive issues that individuals may be hesitant to disclose openly. By providing a confidential platform, organizations can gain insights into potential problems, conflicts, or concerns that may otherwise go unnoticed.

When To Conduct An Anonymous Survey?

Anonymous surveys are suitable for situations where honest and unbiased feedback is essential, where respondents may have concerns about personal identification, or where sensitive topics are being addressed. Here are some instances when it is appropriate to use an anonymous survey:

Employee Satisfaction and Engagement

You can use anonymous surveys to gauge employee satisfaction, measure engagement levels, and identify areas for improvement within the workplace. 

Employees may feel more comfortable expressing their concerns, suggestions, and feedback without the fear of repercussions, leading to a more accurate representation of their experiences.

Customer Feedback

When seeking feedback from customers or clients, anonymous surveys can be effective in obtaining honest opinions about products, services, or overall experiences. 

Anonymity encourages customers to share both positive and negative feedback, providing valuable insights for enhancing customer satisfaction and improving business practices.

Sensitive Topics

If the survey deals with sensitive or personal subjects such as mental health, discrimination, or sensitive experiences, anonymity can encourage participants to share their experiences openly and honestly. 

An anonymous survey provides a safe space for individuals to express their thoughts without feeling vulnerable or exposed.

Event Evaluations

Anonymous surveys are popular when gathering feedback and evaluating events, conferences, workshops, or training sessions. 

Attendees can provide candid feedback on various aspects of the event, including speakers, content, logistics, and overall satisfaction, without concerns about personal repercussions.

Community or Group Feedback

When seeking feedback from a community or specific group, anonymity can be crucial in encouraging participation and capturing diverse perspectives. It allows individuals to express their thoughts without feeling singled out or identified, fostering a more inclusive and representative feedback process.

Image: freepik

How To Conduct An Anonymous Survey Online?

  • Choose a Reliable Online Survey Tool: Select a reputable online survey tool that offers features for anonymous surveying. Ensure the tool allows respondents to participate without providing personal information.
  • Craft Clear Instructions: Communicate to participants that their responses will remain anonymous. Assure them that their identities will not be linked to their answers. 
  • Design the Survey: Create the survey questions and structure using the online survey tool. Keep the questions concise, clear, and relevant to gather the desired feedback.
  • Remove Identifying Elements: Avoid including any questions that could potentially identify respondents. Ensure that the survey does not request any personal information, such as names or email addresses.
  • Test and Review: Before launching the survey, thoroughly test it to ensure everything is functioning correctly. Review the survey for any inadvertent identifying elements or errors that could compromise anonymity.
  • Distribute the Survey: Share the survey link through appropriate channels, such as email, social media, or website embeds. Encourage participants to complete the survey while emphasizing the importance of anonymity.
  • Monitor Responses: Track the survey responses as they come in. However, remember not to associate specific answers with individuals to maintain anonymity.
  • Analyze the Results: Once the survey period is over, analyze the collected data to gain insights. Focus on patterns, trends, and overall feedback without attributing responses to specific individuals.
  • Respect Privacy: After analysis, respect respondents’ privacy by securely storing and disposing of the survey data as per applicable data protection regulations.
Image: freepik

Best Tips To Create An Anonymous Survey Online

Here are some best tips for creating an anonymous survey online:

  • Emphasize Anonymity: Communicate to participants that their responses will be anonymous and their identities will not show up with their answers. 
  • Enable Anonymity Features: Take advantage of features provided by the survey tool to maintain respondent anonymity. Use options like question randomization and result privacy settings.
  • Keep it Simple: Create clear and concise survey questions that are easy to understand. 
  • Test Before Launching: Thoroughly test the survey before distributing it to ensure it functions properly and maintains anonymity. Check for any inadvertent identifying elements or errors.
  • Distribute Securely: Share the survey link through secure channels, such as encrypted email or password-protected platforms. Ensure that the survey link cannot be accessed or traced back to individual respondents.
  • Securely Handle Data: Store and dispose of survey data securely by applicable data protection regulations to protect respondents’ privacy.

Tools For Creating An Anonymous Survey Online


SurveyMonkey is a popular survey platform that enables users to construct anonymous questionnaires. It offers a range of customization options and data analysis features.

Google Forms

Google Forms is a free and easy-to-use tool for creating surveys, including anonymous ones. It integrates seamlessly with other Google applications and provides basic analytics.


Typeform is a visually appealing survey tool that allows for anonymous responses. It provides a variety of question forms and customization tools for creating engaging surveys.


Qualtrics is a comprehensive survey platform that supports anonymous survey creation. It provides advanced features for data analysis and reporting.


AhaSlides offers a user-friendly platform for creating anonymous surveys. It provides features like result privacy options, ensuring respondent anonymity. 

anonymous survey
Source: AhaSlides

By following these simple steps, you should be able to build an anonymous survey using AhaSlides

  • Share your unique QR code/URL Code: Participants can use this code when accessing the survey, ensuring their responses remain anonymous. Make sure to communicate this process clearly to your participants.
  • Utilize Anonymous Answering: AhaSlides allows you to enable anonymous answering, which ensures that respondents’ identities are not associated with their survey responses. Enable this feature to maintain anonymity throughout the survey.
  • Avoid collecting identifiable information: When designing your survey questions, refrain from including items that could potentially identify participants. This includes questions about their name, email, or any other personally identifiable information (unless necessary for specific research purposes).
  • Use anonymous question types: AhaSlides likely offers various question types. Choose question types that do not require personal information, such as multiple-choice, rating scales, or open-ended questions. These types of questions allow participants to provide feedback without revealing their identities.
  • Review and test your survey: Once you’ve finished creating your anonymous survey, review it to ensure that it aligns with your objectives. Test the survey by previewing it to see how it appears to respondents.

Key Takeaways

An anonymous survey provides a powerful means of collecting honest and unbiased feedback from participants. By ensuring respondent anonymity, these surveys create a safe and confidential environment where individuals feel comfortable expressing their true thoughts and opinions. When building an anonymous survey, it is essential to choose a reliable online survey tool that offers features specifically designed for maintaining respondent anonymity.

🎊 More on: AI Online Quiz Creator | Make Quizzes Live in 2024

Frequently Asked Questions

How does online anonymous feedback impact the organization?

Benefits of anonymous surveys? Online anonymous feedback can have a significant impact on organizations. It encourages employees or participants to provide genuine feedback without fear of repercussions, resulting in more honest and valuable insights. 
Employees may feel more comfortable expressing their concerns, suggestions, and feedback without fearing repercussions, leading to a more accurate representation of their experiences.

How do I get employee feedback anonymously?

To get employee feedback anonymously, organizations can implement various strategies:
1. Use online survey tools that offer anonymous response options
2. Create suggestion boxes where employees can submit anonymous feedback
3. Establish confidential channels such as dedicated email accounts or third-party platforms to collect unknown input. 

What platform provides anonymous feedbacks?

Besides SurveyMonkey and Google Form, AhaSlides is a platform that provides the ability to collect anonymous feedback. With AhaSlides, you can create surveys, presentations, and interactive sessions where participants can give anonymous feedback.