Improving The Process of Measuring Engagement With 5 Excellent Tools in 2024

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Astrid Tran 28 February, 2024 7 min read

Process of measuring engagement is an irreplaceable step for every firm that wants to
thrive in today's competitive business landscape. Measuring employee engagement provides valuable insights into the overall health of the organization, helps identify areas for improvement, and informs strategic decision-making.

Here's why the process of measuring engagement is indispensable, along with key steps and tools to effectively gauge and enhance the process of measuring engagement.

Measuring employee engagement
Measuring employee engagement - Image: bpm

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Why Does the Process of Measuring Engagement Matter?

The process of measuring engagement is the first step for companies to achieve better outcomes and leap at positive change faster, where strategic initiative aligns with broader organizational goals. Outperforming traditional surveys, measuring employee engagement in real time brings more advantages:

  • Anticipate and Solve Problems: Real-time measurement allows organizations to proactively anticipate and solve problems before they escalate. By continuously monitoring engagement metrics, leaders gain immediate insights into emerging issues or challenges. This proactive approach enables swift intervention and resolution, preventing potential negative impacts on morale and productivity.
  • Identify Strengths and Weaknesses: The process of measuring engagement greatly helps firms detect their strengths and weaknesses and areas that need improvements. It also allows you to focus your efforts and resources effectively.
  • Prepare for Threats and Opportunities: Data-driven analysis equips organizations to swiftly respond to ongoing and future trends related to threats and opportunities. Rapid identification of declining engagement can help address potential threats to employee satisfaction and retention. On the flip side, recognizing positive shifts in engagement allows organizations to capitalize on opportunities for growth, innovation, and enhanced productivity.
  • Enhancing Employee Experience: Employees appreciate the responsiveness of leadership to their concerns and feedback for growing and improving. This iterative feedback loop creates a positive workplace where the organization is responsive to evolving needs, and builds a culture of trust and sustained engagement.

How to Conduct the Process of Measuring Engagement Effectively?

Building a culture of engagement isn't a one-time fix; it's a continuous loop of measuring, understanding, and improving. Here's a comprehensive guide to help you effectively conduct the process:

Understand Employee Engagement Metrics

The process of measuring engagement starts with understanding employee engagement metrics. These are important metrics that help you learn about your employees, which can be researched at the same time to understand the valuable insight behind employee engagement.

  • Voluntary employee turnover rate: It is used to measure the percentage of employees who leave your company voluntarily within a period (ideally lower than 10%). A high turnover rate may indicate dissatisfaction or other underlying issues.
  • Employee retention rate: This shows the percentage of employees who stay with your company over a given timeframe. A high retention rate suggests that employees find value and satisfaction in their roles and indicate a healthy environment
  • Absenteeism: This aims to track the rate of unplanned employee absences, which can signify dissatisfaction or burnout.
  • Employee Net Promoter Score (eNPS): It refers to a measurement of the likelihood of employees recommending your company as a great place to work (a score above 70 is considered good).
  • Employee satisfaction: Through surveys, employers can understand the factors influencing satisfaction and help tailor engagement strategies.
  • Employee performance: It is relevant to engagement level offering a comprehensive view of how individuals contribute to the organization. Its four key metrics include work quality, work quantity, work efficiency, and organizational performance.
  • Customer Happiness: It is the best way to explore the correlation between employee engagement and customer happiness. Satisfied employees often translate to satisfied customers, so this can indirectly reflect engagement.
how to measure employee engagement
Tools for measuring employee engagement - Image: HiFives

Follow Up with Measuring Engagement Methods

After understanding key metrics to evaluate engagement, the process of measuring engagement continues with designing and distributing the survey, and reviewing, and analyzing the results. Some popular methods that are used to measure employee engagement are:

  • Polls and Surveys: They are easy and cost-effective ways to understand employee perceptions and areas for improvement. Both quantitative and qualitative surveys are effective in collecting different aspects of the workplace.
  • Sentiment Analysis: This leverages internal communication channels (emails, chats) to understand employee sentiment and potential concerns. It is one of the best methods to uncover nuanced feelings and perceptions of employees.
  • Performance Reviews: Assessing performance reviews is essential to measure engagement. Study how well individual performance goals align with broader engagement objectives. Recognize and highlight employees who consistently contribute to a positive and engaged work environment. It works as a two-way dialogue to provide constructive feedback on employee development.
  • Stay or Exit Surveys: Conduct surveys when employees decide to stay or leave. Understanding the reasons behind these decisions offers practical insights into the effectiveness of engagement initiatives and potential areas for enhancement.
  • One-on-one Meetings: Schedule regular one-on-one chats between employees and managers. These discussions provide a platform for open communication, allowing managers to address individual concerns, provide support, and strengthen the employee-manager relationship.
  • Recognition and Rewards System: It begins with identifying exceptional contributions or achievements by employees. Implement systems that facilitate ongoing, real-time recognition to maintain the momentum of positive behaviors.

Top 5 Tools for Enhancing The Process of Measuring Engagement

Process of Measuring Engagement tools

Understanding and measuring engagement effectively can be a complex task. This is why these tools emerged as the best solutions for organizations seeking a nuanced understanding of their workforce's engagement levels.

1/ AhaSlides - Teambuilding and Knowledge Sharing

Engagement isn't just about surveys and metrics; it's about fostering connections and shared experiences. One of the best options, AhaSlides helps with engaging activities like live quizzes, polls, Q&A sessions, and word clouds. It facilitates team bonding, knowledge sharing, and real-time feedback, allowing you to gauge sentiment and identify areas for improvement in a fun and interactive way.

Process of Measuring Engagement tools

2/ BambooHR - Performance Tracking

BambooHR goes beyond traditional performance reviews, offering continuous feedback tools and goal-setting features. This allows for ongoing dialogue about employee performance, helping identify areas for improvement and celebrating achievements. By tracking individual progress and development, you can understand how they contribute to overall engagement.

3/ Culture Amp - Feedback

Culture Amp is an expert in gathering and evaluating employee feedback via surveys, pulse checks, and exit interviews. Their powerful platform provides both qualitative and quantitative analysis of the feedback, generating valuable insights into employee sentiment, engagement factors, and potential obstacles. This comprehensive feedback system gives you a deep understanding of what is important to your employees and helps you identify areas that need improvement.

4/ Reward Gateway - Recognition

Reward Gateway is one of the best sites for recognizing and rewarding employees for their achievements, big or small. You can create personalized rewards programs, send virtual or physical gifts, and track the impact of recognition efforts. This fosters a culture of appreciation, boosting morale and engagement.

5/ Slack - Communication

Slack facilitates real-time communication and collaboration between employees across departments and locations. It allows for informal conversations, knowledge sharing, and quick updates, breaking down silos and fostering a sense of community. By encouraging open communication, you create a space where employees feel heard and valued.

Bottom Lines

💡When assessing the level of employee engagement, it is crucial to maintain a balance between respecting personal privacy, providing constructive feedback, and ensuring a positive work environment. Using employee engagement tools like AhaSlides is the perfect choice to deliver fascinating, engaging, and effective surveys as well as other activities.


What is the scale to measure engagement?

The User Engagement Scale (UES) is a tool designed to measure UE and has been widely used in various digital domains. Originally, the UES contained 31 items and aimed to measure six dimensions of engagement, including aesthetic appeal, focused attention, novelty, perceived usability, felt involvement, and endurability.

What are the tools for measuring employee engagement?

Popular techniques to measure employee engagement activities are available now including employee satisfaction score, employee net promoter score, absenteeism rate, employee turnover and retention rate, internal communication receptiveness, post-training survey rate, and more.

Ref: Forbes | Hireology | Aihr