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Content Marketing Strategies Test your understanding

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19 slides

FUJIFILM BI

The slide titles explore the STPD method, focusing on its meaning, procedures, goal setting, decision-making, and implementation tools, while distinguishing 'issue' from 'problem'.

Slides (19)

1 - Freestyle
2 - Pick Answer 1. Which of the following is NOT the differences between “Issue” and “Problem”?

1. “Issue” is a visible gap and “Problem” is a gap that appears only after drawing the vision of the future
2. “Issue” is the gap between what we are aiming for in the future and the current situation and “Problem” is the gap between the goals and standards
3. “Issue” is a gap between an aim and future reality. Problem is a gap between a goal and current standards
3 - Leaderboard
4 - Pick Answer 2. Which of the following is the meaning of STPD?

1. Search-Test-Plan-Duplicate
2. See-Test-Process-Do
3. See-Think-Plan-Do
4. Search-Think-Process-Duplicate
5 - Leaderboard
6 - Pick Answer 3. Why we adopt STPD as recommended method of work?

1. STPD helps us to clarify the goal and design what to do explicitly
2. STPD is transformation-oriented for discovering future issues and achieving goals ahead of time
3. All of them above
4. STPD helps us to take care of factual information, think deeply and see through the essence
7 - Leaderboard
8 - Pick Answer 4. What is the first step of STPD?

1. Gathering information
2. Reflection and summary
3. Making a specific implementation plan
4. Setting purpose & goals
9 - Leaderboard
10 - Pick Answer 5. Which of the following is NOT one of the procedures of “Analyzing of information gathered & finding issue”?

1. Use different frames to analyze the facts
2. By approaching the essence of information, discover the real issue
3. Get supporting information
4. Get the facts required by actually investigating
11 - Leaderboard
12 - Pick Answer 6. What should be do when “Setting purpose & goal”?

1. Quantify the gap between the current situation and the goal, and extract ideas to fill the gap
2. Share necessity and importance of purpose and goal with stakeholders
3. Repeatedly ask “What is it for?” 5 times from different perspectives
4. All of them above
13 - Leaderboard
14 - Pick Answer 7. What should be do when “Formulation of achievement scenarios ”?

1. Mitigate execution risks and create contingency plans
2. Write down the action items, classify and stratify the action items to search for omissions
3. Weave actions and decisions into a compelling execution story
4. All of them above
15 - Leaderboard
16 - Pick Answer 8. Which of the followings are the useful tools when “Making a specific implementation plan”?

1. 5M1E, Gantt chart
2. Ishikawa diagram, 5 “WHY”
3. Scatter diagram, SWOT analysis
4. Gantt chart, 5W1H
17 - Leaderboard
18 - Pick Answer 9. Which of the following should be avoided when “Making a decision and striving to go through”?

1. Report to boss for any progress delay
2. Help others to improve the overall completeness after doing the best for your responsibility
3. Change goal easily (achievement quality level / delivery date) when a problem occurs
4. Share information and establish place and mechanism for implementation progress management
19 - Leaderboard

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Content Marketing Strategies Test your understanding

Slides (19)

1 - Freestyle

2 - Pick Answer 1. Which of the following is NOT the differences between “Issue” and “Problem”?

3 - Leaderboard

4 - Pick Answer 2. Which of the following is the meaning of STPD?

5 - Leaderboard

6 - Pick Answer 3. Why we adopt STPD as recommended method of work?

7 - Leaderboard

8 - Pick Answer 4. What is the first step of STPD?

9 - Leaderboard

10 - Pick Answer 5. Which of the following is NOT one of the procedures of “Analyzing of information gathered & finding issue”?

11 - Leaderboard

12 - Pick Answer 6. What should be do when “Setting purpose & goal”?

13 - Leaderboard

14 - Pick Answer 7. What should be do when “Formulation of achievement scenarios ”?

15 - Leaderboard

16 - Pick Answer 8. Which of the followings are the useful tools when “Making a specific implementation plan”?

17 - Leaderboard

18 - Pick Answer 9. Which of the following should be avoided when “Making a decision and striving to go through”?

19 - Leaderboard