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Storytelling Examples For Effective Presentation Writing in 2024 | Tips from a Professional Writer


Anh Vu 05 April, 2024 7 min read

Looking for storytelling examples (aka narrative presentation examples)? We need stories as much as air in presentations. We can use them to show the importance of a topic. We can reinforce our words with a life story.

Through stories, we share valuable insights and experiences. If we remember the rule of composition, according to which a presentation has a beginning, a middle, and an end, we will notice that these same parts often contain stories.

Table of Contents


What are the 4 primary principles of storytelling?Character, context, conflict, and creation.
What are the 4 different types of storytelling?Written storytelling, oral storytelling, visual storytelling, and digital storytelling.
Overview of storytelling.

What is Storytelling?

Storytelling Examples
Storytelling Examples

Storytelling is the art of telling something using stories. It is a mode of communication in which information, ideas, and messages are conveyed through narrating specific events or characters. Storytelling involves creating engaging stories, which can be real or fictional. They are used to entertain, educate, persuade, or inform audiences.

In public relations (PR), there is the term “message”. This is the sense that the newsmaker delivers. It must take a firm place in the audience’s mind. A message can be repeated overtly or conveyed indirectly through an allegory or an incident from life.

Storytelling is a great way to transmit your “message” to your audience.

Storytelling in Introduction of the Presentation

Storytelling is one of the most commonly used and simple examples of storytelling for a presentation. This is a story in which the presenter names the problematic issue that will be discussed next. As you have already realized, these stories are told at the beginning. After the presentation, the speaker retells a case that he or she recently encountered, which clearly identifies a problem that resonates with the topic of his or her presentation.

The story may not go through all the elements of the dramaturgical curve. In fact, it is only the seedbed from which we develop the speech’s theme. It is enough to give the beginning, not the whole case, in which the problem (conflict) is shown. But just be sure to remember the return to the theme.

Example: “There was once an occasion when, during a weekend, deep in the night, my bosses called me into work. At that time I didn’t know what consequences could happen if I didn’t arrive… They briefly said into the phone: “Urgent! Drive out!” I suppose we have had to solve problems and give up my personal for the company [<- problematic]. And today, I’d like to talk to you about how people develop a commitment to company values and interests [<- presentation topic, bundle]…”

Storytelling in Body of The Presentation

Stories are good because they help the speaker keep the audience’s attention. We love to listen to stories that either teach us something or entertain us. So, if you have a long presentation (more than 15-20 minutes), take a “break” in the middle and tell a story. Ideally, your story should still be connected to the presentation line. It will be great if you manage to amuse the audience and draw a useful conclusion from the story simultaneously.

Storytelling in Conclusion of The Presentation

Do you remember what should be at the end of the presentation? A summary, a message, and an appeal. Storytelling that works for the message and leaves the right “aftertaste” to reinforce the words sent to the audience is especially appropriate. 

Typically, inspirational speeches are accompanied by the phrase “…and if it weren’t for … (the message).” And then, depending on the main idea, substitute your message in place of the dots. For example: “if it weren’t for: wilderness survival lessons/the ability to negotiate/the products of our factory…”

5 Tips for Using Storytelling In Presentations

Using storytelling in presentations greatly increases their effectiveness and memorability. Here are 5 tips for doing so:

  • Identify the key message. Before you start developing the storytelling for your presentation, identify the main message or purpose you want to convey to your target audience. This will help you focus on what story to tell to better emphasize your point.
  • Create a character. Include a character in your story that the audience can identify with or empathize with. This can be a real person or a fictional character, but it is important that it relates to your topic and can reflect the issues or situations you are talking about.
  • Structure your story. Divide your story into clear stages: introduction, development, and conclusion. This will help make your story easily digestible and compelling. If you’re having concerns dividing up your presentation or writing a particular step, don’t hesitate to seek professional help. Essay Writer will help with any content needs.
  • Add emotional elements. Emotions make stories more appealing and memorable. Include emotional aspects in your story to engage your audience and elicit a reaction from them.
  • Illustrate with concrete examples. Use concrete examples to illustrate your ideas and messages for persuasiveness and clarity. This will help the audience better understand how your message applies in practice.

Investing time in developing quality storytelling can be very helpful.

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Conclusion On Storytelling Examples

Remember, a well-told story not only informs but also inspires and persuades. It leaves a lasting impression, making your presentation not just a series of facts and figures but an experience your audience will remember and appreciate. So, as you embark on your next presentation writing endeavor, embrace the power of storytelling and watch as your messages come to life, leaving a lasting impression on your audience.

Frequently Asked Questions

What is the importance of storytelling in presentation writing?

Storytelling in presentation writing is crucial because it helps engage your audience, make your content memorable, and convey complex information in a relatable and understandable way. It allows you to connect with your audience emotionally, making your message more impactful and persuasive.

What is the best example of how storytelling can be used in a business presentation?

Imagine you’re giving a sales presentation for a new product. Instead of simply listing features and benefits, you could start by sharing a customer success story. Describe how one of your customers faced a problem similar to what your audience might encounter, and then explain how your product solved their problem, leading to increased efficiency and profitability. This approach illustrates the product’s value and resonates with the audience personally.

How can I incorporate storytelling into my presentation effectively?

Effective storytelling in presentations involves several key elements. For great storytelling examples, firstly, identify the main message or takeaway you want to convey. Then, choose a relatable story that aligns with your message. Make sure your story has a clear beginning, middle, and end. Use vivid details and descriptive language to engage your audience’s senses. Finally, relate the story to your main message, emphasizing the key takeaway you want your audience to remember. Practice your delivery to ensure a smooth and engaging presentation.