Na mohopolo oa ho theha leano la litaba tsa sechaba o etsa hore u batle ho koala lemati le ho ipata?🚪🏃♀️
Ha u mong.
Ka theknoloji e ncha e potolohang li-platform tsa litaba tsa sechaba letsatsi le letsatsi - Twitter e fetola li-algorithms (le lebitso la eona ho X!), Leano le lecha la litaba la TikTok, sera se pholileng sa X ho block (Likhoele tsa Instagram) - bohlanya ha bo fele!
Empa ema hanyane - katleho ea hau ha ea tlameha ho itšetleha ka ho lelekisa marang-rang a macha a qabolang. Ka komporo ea rona social media strategy templates le tataiso, ha ho sa na ho tšoha nako le nako ha ho na le ntlafatso ea Instagram!
Tafole ea likateng
- Leano la Mecha ea Sechaba ke Eng?
- Mokhoa oa ho Ngola Leano la Mecha ea Sechaba
- Litempele tsa Leano la Mahala la Mecha ea Sechaba
- Litsela tsa bohlokoa
- Lipotso Asked hangata
U Batla Boithabiso bo Eketsehileng Nakong ea Likopano?
Bokella litho tsa sehlopha sa hau ka lipotso tse monate AhaSlides. Ingolise ho nka lipotso mahala AhaSlides laebrari ea template!
🚀 Ipotse Lipotso tsa Mahala☁️
Leano la Mecha ea Sechaba ke Eng?
Leano la mecha ea litaba ea sechaba ke leano le ngolang hore na khoebo ea hau / mokhatlo o tla phahamisa sethala sa litaba tsa sechaba ho thusa sepheo sa hau sa ho bapatsa le khoebo.
Hangata e kenyelletsa lipheo tsa hau tsa mecha ea litaba ea sechaba, bamameli ba shebiloeng, litataiso tsa brand, sethala se sebelisitsoeng, moralo oa litaba, almanaka ea litaba, le hore na u lekanya katleho ea leano la hau joang.
Mokhoa oa ho Ngola Leano la Mecha ea Sechaba
#1. Beha sepheo sa leano la litaba tsa sechaba
Mecha ea litaba ea sechaba ke lentsoe la lebitso 'me e hokahane haufi-ufi le boiteko bo bong ba ho bapatsa ho holisa khoebo ea hau.
Ho etsa leano le sebetsang hantle, o lokela ho hokahanya lipheo tsa mecha ea litaba ea sechaba le sepheo sa khoebo sa brand.
Mona ke lipheo tse atileng haholo tsa papatso ea litaba tsa sechaba:
Hopola joalo eseng boholo bo le bong, eng kapa eng eo u e khethang, e tlameha ho ba SMART 'me e lule e le ea bohlokoa le e tobileng ho mofuta oa hau.
Mehlala ke ena ea lipheo tsa SMART tse ka sebelisoang bakeng sa leano la litaba tsa litaba tsa sechaba:
E tobileng:
- Eketsa maikutlo a pale ea Instagram ka 10% kotareng e tlang.
- Hlahisa likhakanyo tse 50 ho webosaete ea rona ho tsoa ho li-post tsa LinkedIn ka khoeli.
Mehato:
- Fumana balateli ba bacha ba 150 ba Facebook nakong ea likhoeli tse 6.
- Finyella karolelano ea sekhahla sa boitlamo sa 5% ho Twitter.
E ka fihlellehang:
- Bangoli ba YouTube habeli ho tloha ho 500 ho isa ho 1,000 ka nako ena selemong se tlang.
- Eketsa phihlello ea rona ea tlhaho ho Facebook ka 25% khoeli le khoeli.
Tse amehang:
- Hlahisa barekisi ba tšoanelehang ba 5 ka khoeli ho tsoa ho LinkedIn.
- Eketsa tlhokomeliso ea brand ka millennium ho TikTok ka 15% ka likhoeli tse 6.
Nako ea Nako:
- Finyella maikutlo a 500 a tšoanang ka Instagram Reel nakong ea likhoeli tse 3.
- Ntlafatsa sekhahla sa ho tobetsa ho lipapatso tsa Facebook ho isa ho 2% qetellong ea Q2.
#2.Tseba bamameli ba hau
Pele re qala, a re ke re itlhahlobe hanyane ka uena pele:
- Ke mefuta efe eo u e latelang mecheng ea litaba tsa sechaba, hona hobane'ng?
- U batla litaba tsa mofuta ofe ho tsoa ho mefuta ee?
- Ke mefuta efe eo u sa kang ua e latela mecheng ea litaba tsa sechaba, hona hobane'ng?
Batho ba sebelisa mecha ea litaba ea sechaba ka merero e fapaneng. E ka ba ho fumana tsebo, ho ithabisa, ho hokahana kapa ho susumetsoa. Botsa potso e tšoanang ka bamameli ba hao.
O leka ho fihlela mang? Lilemo tsa bona, bong, mesebetsi, meputso, litabatabelo le lintlha tse bohloko ke life le hore na mofuta oa hau o ka ba thusa joang ho rarolla phephetso ea bona?
Ho theha profaele ea hau ea sepheo sa motho u sebelisa a sesebelisoa sa ho etsa 'mapa oa kelello e tla u thusa ho bona setšoantšo ka ho hlaka le ho etsa 'mapa o mong le o mong o fumanoeng ho latela leano le loketseng.
Rapa Maikutlo a Bamameli ka AhaSlides Survey
Botsa bareki bao u ba batlang hore na ba batla eng ho uena - Fumana liphetho tse buang.
#3. Etsa tlhahlobo ea litaba tsa sechaba
E 'ngoe ea likarolo tsa bohlokoa ka ho fetisisa tsa ho rala likamano tsa hau tsa sechaba ke lipatlisiso, lipatlisiso le lipatlisiso - ho bolelang hore e-ea u shebelle mecha ea hau ea litaba tsa sechaba le bahlolisani ba hau.
Ntlha ea pele, iketsetse li-account tsa hau ka botebo. Sheba sethaleng ka seng 'me u ngole lintlha - ke eng e sebetsang hantle? Ho ka sebelisoa eng ho ntlafatsa? Maikutlo a hau ke afe? Boitlhahlobo bona bo thusa ho supa matla ao u ka ahang holim'a ona le mefokolo eo u lokelang ho e phahamisa.
Ka mor'a moo, ke nako ea ho qhekella bahanyetsi ba hau! Sheba li-profaele tsa bona, u latele lipalo, mefuta ea litaba, le lipapatso tse hlahileng.
Sebelisa lisebelisoa tsa ho mamela mecha ea litaba ea sechaba joaloka Buzzsumo, FanpageKarma, kapa BrandWatch.
Tse ling tsa lipotso tseo u ka li nahanang: Ke maqheka afe a hlahisang boitlamo bakeng sa bona? Ke li-platform life tse bonahalang li sa tsotelloe moo u ka kenang teng? Ke litaba life tse phaphamalang e le hore u tsebe seo u sa lokelang ho se leka?
#4. Khetha liforomo tsa litaba tsa sechaba
Ha ho hlokahale hore u be teng lipolaneteng tsohle, empa ho khetha tse 'maloa tseo bamameli ba hau ba li shebileng ke leano la ho hapa.
Lekola matla le bofokoli ba li-platform tse fapaneng bakeng sa merero ea hau ea khoebo. Mohlala, Instagram e ntle bakeng sa litaba tse bonoang empa eseng haholo bakeng sa litaba tse ngotsoeng nako e telele, Tiktok e na le karolo ea e-commerce e ka bang ntle haholo haeba u rekisa inthaneteng.
Nahana ka li-platform tseo bahlolisani ba hau ba li sebelisang ka katleho hammoho le menyetla e sa sebelisoang eo u ka e sebelisang.
Lekola li-platform tse ncha pele u sebelisa lisebelisoa ka botlalo. Etsa liteko tse fokolang ho fumana boiphihlelo.
Litšitiso tse sebetsang joalo ka litlhoko tsa basebetsi / tekanyetso ha u khetha sethala seo u nang le bandwidth eo u ka se laolang hantle.
Lekola bocha likhetho tsa sethala selemo le selemo ha bamameli le marang-rang a ntse a fetoha. Ikemisetse ho lahla tse seng li sa sebetse.
#5. Etsa moralo oa litaba tsa hau
Joale u entse lipatlisiso tsa hau ka nepo, joale ke nako ea ho nka khato.
khetholla mefuta ea litaba tseo u tla li theha:
- E oela hokae leetong la moreki? Ka mohlala, haeba e le molemong oa tlhokomeliso, thuto kapa litaba tsa boetapele ba kelello li tla lekana hantle.
U tla beha litaba tsa mofuta ofe?
- Lipono (tsa 'nete)
- Videos:
- Mokhoa oa ho etsa, Lipotso le Likarabo, slideshow, ponelopele, sehlahisoa/unboxing, pele le ka morao, ho phallela ka kotloloho (mohlala: AMA - mpotse eng kapa eng), joalo-joalo.
- "Lipale"
- Matsatsi a phomolo/diketsahalo tse ikgethang
- Brand core values
- Litaba tsa maikutlo
- Litaba tse khabisitsoeng
- Litaba tse hlahisoang ke basebelisi: linepe tsa bareki, maikutlo le bopaki (mohlala: #challenges)
- Lipotso, lipatlisiso le likhetho
Kenyelletsa motsoako oa liphatlalatso tse reretsoeng ho fumana balateli ba bacha khahlano le ba seng ba ntse ba le teng.
Etsa 'mapa oa litaba esale pele bakeng sa likhoeli tse 6-12 hore u lule u tsitsitse linakong tse maphathaphathe, empa hape u leke lifomate tse ncha, li-hashtag le litlhaloso khafetsa ho boloka lintho li le ncha.
Lumella ho feto-fetoha ha maemo ho sebelisa hape lipapatso tse sebetsang hantle haholo kapa pivot ho ipapisitse le litloaelo/maikutlo.
#6. Etsa khalendara ea litaba
Etsa qeto ea makhetlo a hau a ho romella marang-rang ka 'ngoe - mohlala, 2x ka beke ho Facebook, 3x ho Instagram.
Thibela lihlooho tsa litaba, lihlooho kapa mefuta eo u batlang ho fana ka eona bakeng sa poso e 'ngoe le e 'ngoe e reriloeng.
Ela hloko matsatsi afe kapa afe a bohlokoa joalo ka matsatsi a phomolo, liketsahalo tsa setso kapa likopano tsa indasteri tse tlang.
Beakanya matsatsi/linako tsa ho qala lipapatso tse kholo, matšolo kapa lihlahisoa tse ncha.
Theha ka har'a li-buffer posts joalo ka share, litaba tse hlahisoang ke basebelisi kapa lihlooho tsa lipuisano.
Totobatsa letoto lefe kapa lefe le iphetang joalo ka litlolo tsa #TastyTuesday kapa mantsoe a qotsitsoeng a #MotivationMonday.
Nahana ka litaba tse amanang le litaba tse amanang le marang-rang bakeng sa phihlello e eketsehileng.
Tlohela sebaka ka har'a kemiso bakeng sa liphatlalatso tse sebetsang, tsa nako ea nnete kapa tse reriloeng hape ha ho hlokahala.
Arolelana almanaka le sehlopha sa hau hore se lule se le tseleng, 'me u e ntlafatse ka nako e telele.
💡 U ka sebelisa lisebelisoa tsa kemiso ea mecha ea litaba ea sechaba joalo ka Hootsuite, SproutSocial, Google Sheets kapa AirTable.
#7. Etsa qeto ea li-analytics le metrics ea hau
Hlalosa li-KPI tsa hau (matšoao a bohlokoa a ts'ebetso) ho ipapisitse le lipheo tsa hau - palo ea balateli, sekhahla sa boitlamo, ho tobetsa, ho etella pele, joalo-joalo.
Latela lintlha tse peli tsa lefeela tse bonts'ang litekanyetso tsa phihlello le boitšoaro tse bonts'ang ts'ebetso.
Khetha li-analytics tse ikhethileng tseo u tla li beha leihlo bakeng sa sethala ka seng, joalo ka lintho tseo u li ratang, likabelo le maikutlo a Facebook.
Beha litekanyetso le lipehelo tseo u batlang ho li fihlela ha nako e ntse e ea bakeng sa metric ka 'ngoe.
Lekola metrics maemong a poso le a sethala ho tseba mefuta ea litaba e sebetsang hantle haholo.
Nahana ka lisebelisoa tse kang Google Analytics, Fanpage Karma kapa karolo ea tlhahlobo ea litaba tsa sechaba ho latela li-KPI ho marang-rang.
Sekaseka mekhoa ha nako e ntse e ea ho bona hore na ke maano le matšolo afe a sebetsang hantle.
Fetola leano le ipapisitseng le lintlha tsa ho ntlafatsa boikopanyo le liphetho ka linako tsohle, 'me u latele mehloli ea sephethephethe ho lekanya hore na sechaba se lebisa basebelisi joang sebakeng sa hau sa marang-rang.
#8. Abela lisebelisoa le lichelete
Etsa qeto ea tekanyetso ea hau ka kakaretso le hore na ke bokae bo ka nehelanoang ka merero ea sechaba.
Tekanyetso ea lisebelisoa tsa papatso tse lefelloang joalo ka lipapatso, lipapatso tse ntlafalitsoeng, litaba tsa tšusumetso e tšehelitsoeng. Track Return-On-Investment (ROI).
Mekhoa e meng e tloaelehileng ea ho bala ROI ea litaba tsa sechaba:
- Litšenyehelo ka lead lead (CPL) - Kakaretso e sebelisitsoeng papatsong ea litaba tsa sechaba / Palo ea lihlahisoa tse hlahisitsoeng
E thusa ho bala litšenyehelo tsa phumano ea bareki. - Litšenyehelo ka ho tobetsa (CPC) - Kakaretso ea tšebeliso / Palo ea ho tobetsa sebakeng sa hau sa Marang-rang ho tsoa ho mecha ea sechaba
E bontša bokhoni ba ho tobetsa ho tsoa ho tšebeliso ea lipapatso. - Sekhahla sa boikopanyo - Kakaretso ea likamano (tse ratoang, likabelo, maikutlo)/Palo eohle ea balateli kapa maikutlo
E lekanya boemo ba ho sebelisana ho litaba tse rometsoeng. - Sekhahla sa ho fetoha se etelletseng pele - Palo ea batho ba etellang pele/Palo ea ketelo ea sebaka sa hau sa Marang-rang ho tsoa mecheng ea litaba tsa sechaba
Abela lisebelisoa tsa ho iketsetsa mesebetsi, ho hlophisa lipehelo, le ho sekaseka liphetho tse kang Sprout Social, Brand24 kapa Hootsuite.
Akhaonto ea litlhoko tsa basebetsi, joalo ka lihora tse kae ka beke litho tsa sehlopha li ka tsepamisa maikutlo mesebetsing ea sechaba.
Kenyelletsa litšenyehelo tsa meputso kapa likhothaletso tsa litaba tse hlahisoang ke basebelisi haeba ho matha matšolo.
Tekanyetso ea mosebetsi oa moralo oa litšoantšo haeba o hloka ho etsa litšoantšo le livideo tse ngata tse tloaelehileng.
Hakanya litšenyehelo bakeng sa ho fumana, ho beha leihlo le lisebelisoa tsa ho sebelisana.
Dumella tekanyetso ya diteko ho leka difomate tse ncha tsa papatso, sethala kapa litaba tse tšehelitsoeng ka lichelete haeba u khona.
Lekola hape tekanyetso benchmarks kotara e ipapisitse le lintho tse tlang pele tse ntseng li tsoela pele le ts'ebetso.
Litempele tsa Leano la Mahala la Mecha ea Sechaba
Ha u tsebe hore na u qale hokae? Ha ho bothata! E-ea pele ho papali ka litempele tsa rona tsa mantlha le tse tsoetseng pele tsa litaba tsa sechaba ka tlase👇
Litsela tsa bohlokoa
Re tšepa hore lithuto tsena li u siile u thabile, u khothetse, u bile u tletse mehopolo ea ho ntlafatsa boteng ba hau.
Ho itloaetsa ho etsa hore motho a phethahale. Boloka lintho li tsitsitse 'me kamehla li bulehetse mehopolo e mecha, bamameli ba hau ba tla fumana lebitso la hau ka mokhoa o hlakileng ka nako.
Lipotso Asked hangata
Li-5 C tsa leano la litaba tsa sechaba ke life?
Li-5 C tsa leano la litaba tsa sechaba ke:
Content
Ho theha le ho arolelana litaba tsa bohlokoa, tse kenyang letsoho ke motheo oa leano leha e le lefe la litaba tsa sechaba. Moralo oa litaba o lokela ho hlakisa mefuta, lifomate, cadence le lihlooho tsa lipapatso tseo u tla li arolelana.
Community
Ho khothaletsa sechaba ke ho hokahana le ho hokahana le bamameli ba hau. Ho araba maikutlo, ho botsa lipotso, le ho amohela basebelisi ke litsela tsa ho theha likamano.
Ho se ts'oane
Ho romella khafetsa marang-rang ho thusa balateli ho itšetleha ka uena joalo ka mohloli o nang le matla. E boetse e eketsa menyetla ea hore batho ba bone liapdeite tsa hau.
Tšebelisano
Ho sebelisana le ba susumetsang le likhoebo tse nang le bamameli ba tšoanang ho ka tsebisa batho ba bacha lebitso la hau. Ho sebelisana 'moho ho matlafatsa botšepehi.
ho sokoloha
Boiteko bohle ba sechaba bo tlameha ho qetella bo lebisitsoe ho sepheo se lakatsehang joaloka li-lead, thekiso kapa sephethephethe sa marang-rang. Ho latedisa metrics ho thusa ho ntlafatsa leano le dikahare ho hlahisa sephetho se betere.
Ke mekhoa efe e 3 ea ho bapatsa ea litaba tsa sechaba?
Mekhoa e meraro e tloaelehileng ea papatso ea litaba tsa sechaba eo u lokelang ho tsepamisa maikutlo ho eona ke:
Papatso ea litaba: Ho theha le ho arolelana litaba tsa thuto ke leano la mantlha la litaba tsa sechaba. Sena se thusa ho phahamisa matla a lebitso la hau le ho aha likamano le bareki bao e ka bang bareki.
Papatso e lefelloang ea sechaba: Ho sebelisa papatso e lefelloang ka li-platform tsa lipapatso tse kang Facebook / Instagram Ads ho u lumella ho matlafatsa phihlello ea litaba tsa hau le matšolo.
Kaho ea sechaba: Ho khothaletsa boitlamo le likamano tse peli ke leano le leng le sebetsang. Sena se kenyelletsa ho romella / ho araba khafetsa lipuisanong tse khothatsang.
