Ifuna izindlela zokwenza i-kickass isethulo sokumaketha? Kungakhathaliseki ukuthi uyikati elifuna ukwazi elifuna ukufunda ukwenza isethulo sokumaketha, noma umusha kwezokukhangisa futhi ucelwe ukuthi ulethe isethulo sesu lokumaketha, uze endaweni efanele.
Ukudala isethulo sokumaketha akudingeki ukuthi kube nengcindezi. Uma unamasu alungile endaweni futhi wazi ukuthi yikuphi okuqukethwe okunikeza kokubili ukukhanga okubonakalayo nolwazi olubalulekile, ungabhajwa kulokhu uhlobo lwesethulo.
Kulo mhlahlandlela, sizoxoxa ngokuthi yini okufanele siyifake esethulweni sokumaketha kanye namathiphu okuthuthukisa isethulo sokumaketha esisebenzayo.
Uhlolojikelele
| Ubani owasungula i-Marketing Theory and Strategies? | Philip Kotler |
| Igama elithi 'marketing' laqala nini? | I-1500 BCE |
| Kuqala kuphi ukumaketha? | Kusuka kumkhiqizo noma isevisi |
| Imuphi umqondo wokumaketha omdala? | Umqondo Wokukhiqiza |
Okuqukethwe
- Uhlolojikelele
- Iyini Isethulo Sokumaketha?
- Ongakufaka Esethulweni Sakho Sokumaketha
- Ukudala Iphrezentheshini Yokuthengisa Ephumelelayo
- Izitoreji Eziyinhloko
- imibuzo ejwayelekile ukubuzwa
Amathiphu kusuka AhaSlides
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Iyini Isethulo Sokumaketha?
Ngokuvumelana ne UppercutSEO, kungakhathaliseki ukuthi uthengisa ini, udinga ukuba necebo eliqinile lokuthi uzokwenza kanjani. Isethulo sokumaketha, uma sikubeka nje, sikuyisa emfanekisweni onemininingwane yokuthi uzowuthengisa kanjani umkhiqizo noma isevisi yakho kuzithameli zakho ozifunayo.
Nakuba kubonakala kulula ngokwanele, isethulo sokumaketha kufanele sifake imininingwane yomkhiqizo, ukuthi wehluke kanjani kwabancintisana nabo, yiziphi iziteshi ohlela ukuzisebenzisa ukuze uwukhuthaze njll. Njengesampula esiyisibonelo, ake sithi usebenzisa izixazululo zobuchwepheshe bezikhangiso futhi ubuchwepheshe obusha njengesiteshi sakho sokumaketha, ungabala a ukukhangisa kwenkundla yesidingo ifaka emakhasini esethulo sakho sokumaketha. - uthi uLina Lugova, i-CMO e-Epom. Ake sibheke izingxenye eziyisi-7 zesethulo sokumaketha.
Ongakufaka Esethulweni Sakho Sokumaketha
Okokuqala, kufanele ube nemibono yesethulo sokumaketha! Izethulo zokumaketha ziqondene nomkhiqizo/isevisi ethile. Lokho okufaka kukho kuncike kulokho okuthengisayo kuzithameli zakho ezihlosiwe nokuthi uhlela ukukwenza kanjani. Noma kunjalo, yonke isethulo sokumaketha kufanele sihlanganise la maphuzu ayi-7. Ake sizibheke.
#1 - Izinjongo Zokumaketha
“Khomba igebe”
Kungenzeka ukuthi uzwile abantu abaningi besho lokhu, kodwa uyazi ukuthi kusho ukuthini? Ngawo wonke umkhiqizo noma isevisi oyithengisayo, uxazulula uhlobo oluthile lwenkinga izethameli zakho eziqondiswe kuzo. Isikhala esingenalutho phakathi kwenkinga yabo nesixazululo - leso yigebe.
Lapho wenza isethulo sokumaketha, into yokuqala okudingeka uyenze ukukhomba igebe, futhi ulichaze. Bangu izindlela eziningi ukukwenza, kodwa enye yezindlela ezijwayeleke kakhulu ezisetshenziswa abadayisi abanolwazi ukubuza amakhasimende akho ngqo ukuthi ashoda ngani emakethe yamanje - izinhlolovo zamakhasimende.
Ungathola futhi igebe ngokucwaninga nangokubuka njalo amathrendi embonini njll. Ukuvala leli gebe kuwumgomo wakho wokumaketha.
#2 - Ukuhlukaniswa Kwemakethe
Ake sithathe isibonelo. Awukwazi ukuthengisa umkhiqizo wakho e-US naseMpumalanga Ephakathi ngendlela efanayo. Zombili izimakethe zihlukile, ngokwamasiko nokunye. Ngendlela efanayo, zonke izimakethe zihlukile, futhi udinga ukudiliza izici zemakethe ngayinye kanye nezitolo ezincane ohlela ukuzinakekela.
Ikuphi ukufana nokwehluka kwamasiko, ukuzwela, futhi uhlela kanjani ukuletha okuqukethwe okwenzelwe indawo okokukhangisa, uhlobo lwabantu olunakekelayo, nokuziphatha kwabo kokuthenga - konke lokhu kufanele kufakwe esethulweni sakho sokumaketha.
#3 - Isiphakamiso senani
Igama elikhulu akunjalo? Ungakhathazeki, kulula kakhulu ukukuqonda.
Isiphakamiso senani sisho nje ukuthi uzokwenza kanjani umkhiqizo noma isevisi yakho ihehe kumakhasimende. Iyini izindleko/intengo, ikhwalithi, ukuthi umkhiqizo wakho uhluke kanjani kwabancintisana nabo, i-USP yakho (indawo yokuthengisa eyingqayizivele) njll? Yile ndlela owenza ngayo ukuthi imakethe yakho eqondiwe yazi ukuthi kungani kufanele ithenge umkhiqizo wakho esikhundleni sabancintisana nabo.
#4 - Ukuma komkhiqizo
Esethulweni sakho sokumaketha, kufanele ukuchaze ngokucacile ukuma komkhiqizo wakho.
Ukuma kwebhrendi kumayelana nendlela ofuna izethameli zakho eziqondisiwe zikubone ngayo kanye nemikhiqizo yakho. Lokhu kwakha enye yezinto ezibaluleke kakhulu ezinquma konke okunye kusukela lapha kuye phambili - okuhlanganisa isabelomali okufanele usabele, imigudu yokumaketha, njll. Iyiphi into yokuqala umuntu okufanele ahlobanise umkhiqizo wakho nayo? Ake sithi ngokwesibonelo, uma othile ethi Versace, sicabanga ngokunethezeka kanye nekilasi. Balumise kanjalo uphawu lwabo.
#5 - Thenga Indlela/Uhambo Lwekhasimende
Imikhuba yokuthenga ku-inthanethi isiba yinsakavukela muva nje futhi nakulokho, kungase kube nezindlela ezihlukahlukene ikhasimende lakho elingafinyelela ngazo kuwe noma lazi ngomkhiqizo wakho, okuholela ekuthengeni.
Ake sithi, isibonelo, kungenzeka babone isikhangiso senkundla yezokuxhumana, basichofoza base benquma ukusithenga ngoba sihambisana nezidingo zabo zamanje. Leyo yindlela yokuthenga yalelo khasimende.
Iningi lamakhasimende akho lithenga kanjani? Ingabe kungomakhalekhukhwini noma babona izikhangiso kumabonakude ngaphambi kokuthenga esitolo esingokoqobo? Ukuchaza indlela yokuthenga kukunikeza ukucaca okwengeziwe kokuthi ungabaqondisa kanjani ekuthengeni ngendlela esebenza ngempumelelo nangempumelelo. Lokhu kufanele kufakwe esethulweni sakho sokumaketha.
#6 - I-Marketing Mix
Ingxube yokumaketha isethi yamasu noma izindlela umkhiqizo othuthukisa ngazo umkhiqizo noma isevisi yawo. Lokhu kusekelwe ezintweni ezi-4 - ama-4 Ps wokumaketha.
- Product: Yini lena oyithengisayo
- Price: Leli inani eliphelele lomkhiqizo/isevisi yakho. Ibalwa ngokusekelwe ezindlekweni zokukhiqiza, i-niche eqondiwe, noma ngabe umkhiqizo wabathengi okhiqizwe ngobuningi noma into ewubukhazikhazi, ukunikezwa nokufunwa, njll.
- Indawo: Ikuphi indawo yokuthengisa okwenzekayo? Ingabe unayo indawo yokudayisa? Ingabe ukuthengiswa ku-inthanethi? Lithini isu lakho lokusabalalisa?
- Ukukhuthazwa: Lona wonke umsebenzi owenzayo ukuze udale ukuqwashisa ngomkhiqizo wakho, ukuze ufinyelele imakethe oyihlosile - izikhangiso, amazwi omlomo, ukukhishwa kwabezindaba, inkundla yezokuxhumana, isibonelo somkhankaso wokumaketha, yonke into ingaphansi kokukhuthazwa.
Uma uhlanganisa ama-4 Ps nesiteji ngasinye sefaneli yokumaketha, unemiksi yakho yokumaketha. Lokhu kufanele kufakwe esethulweni sakho sokumaketha.
#7 - Ukuhlaziya kanye Nesilinganiso
Lokhu cishe ingxenye eyinselele kakhulu yesethulo sokumaketha- uhlela ukukala kanjani imizamo yakho yokumaketha?
Uma kukhulunywa ngokumaketha kwedijithali, kulula ukulandelela imizamo ngosizo lwe-SEO, amamethrikhi enkundla yezokuxhumana, namanye amathuluzi anjalo. Kodwa uma isamba sakho semali engenayo sivela ezindaweni ezihlukene ezihlanganisa ukuthengisa okuphathekayo nokuthengiswa kwamadivayisi ahlukahlukene, ululungiselela kanjani ukuhlaziya okuphelele nesu lokulinganisa?
Lokhu kufanele kufakwe esethulweni sokumaketha, ngokusekelwe kuzo zonke ezinye izici.
Ukudala Iphrezentheshini Yokuthengisa Ephumelelayo Nesebenzisanayo
Njengoba usunazo zonke izingxenye ezidingekayo ukuze udale icebo lokumaketha, ake singene sijule ekutheni ungenza kanjani isethulo sakho sokumaketha sibe yinto okufanele siyikhumbule.
#1 - Thola ukunaka kwababukeli bakho ngomkhumbi ophihliza iqhwa
Siyaqonda. Ukuqala isethulo sokumaketha kuhlala kuwubuqili. Uthukile, izithameli zingase zingaphumuli noma zibandakanyeke kwezinye izinto - njengokuntweza ocingweni noma ukukhuluma bodwa, futhi kuningi osengozini.
Indlela engcono kakhulu yokubhekana nalokhu ukuqala isethulo sakho ngehuku - an umsebenzi wokuphihliza iqhwa. Yenza inkulumo yakho ibe isethulo sokumaketha esisebenzisanayo.
Buza imibuzo. Kungase kuhlobane nomkhiqizo noma isevisi ozoyethula noma okuthile okuhlekisayo noma okungajwayelekile. Umqondo uwukwenza izethameli zakho zibe nentshisekelo kokusazofika.
Uyazi yini nge-hook edumile ye-Oli Gardner ye-pessimistic hook? Uyisikhulumi seningi esidumile nesikhethekile esivame ukuqala inkulumo yakhe noma isethulo ngokudweba isithombe sosuku lwembubhiso - into eyenza izethameli zicindezeleke ngaphambi kokuzethula ngesixazululo. Lokhu kungase kubathathe bagibele i-rollercoaster engokomzwelo futhi kubenze banamathele kulokho ozokusho.
Ingabe i-PowerPoint buff? Bheka amathiphu ethu ku ungayenza kanjani i-PowerPoint esebenzisanayo isethulo ukuze izethameli zakho zingakwazi ukubukela kude enkulumweni yakho yokumaketha.
#2 - Yenza isethulo simayelana nezethameli
Yebo! Uma unesihloko esishubile, esifana nohlelo lokumaketha, ozokwethula, kunzima ukulenza lihehe izethameli. Kodwa akwenzeki.
Isinyathelo sokuqala siwukuqonda izethameli zakho. Lingakanani izinga labo lolwazi ngesihloko? Ingabe bangabasebenzi bezinga lokungena, abathengisi abanolwazi noma abaphathi be-C-suite? Lokhu kuzokusiza ukuthi ubone ukuthi ungeza kanjani inani kuzithameli zakho nokuthi ungazinakekela kanjani.
Ungamane ulokhu uqhubeka ngalokho ofuna ukukusho. Dala ukuzwelana nezilaleli zakho. Xoxa indaba ehehayo noma ubabuze ukuthi banezindaba ezithokozisayo zokumaketha noma izimo abangabelana ngazo.
Lokhu kuzokusiza ukuthi usethe ithoni yemvelo yesethulo.
#3 - Iba namaslayidi engeziwe anokuqukethwe okufushane
Imvamisa, abantu bezinkampani, ikakhulukazi abaphathi bezinga eliphezulu noma abaphathi be-C-suite, bangase benze izethulo ezingenakubalwa ngosuku. Ukuthola ukunaka kwabo isikhathi eside kuwumsebenzi onzima ngempela.
Lapho siphuthuma ukuqeda isethulo ngokushesha, elinye lamaphutha amakhulu abantu abaningi abawenzayo ukuminyanisa okuqukethwe okuningi kusilayidi esisodwa. I-slide sizovezwa esikrinini futhi bazoqhubeka bekhuluma imizuzu embalwa becabanga ukuthi ama-slides ambalwa, kungcono.
Kodwa lokhu kuyinto okufanele uyigweme ngazo zonke izindleko esethulweni sokumaketha. Ngisho noma unamaslayidi angu-180 anokuqukethwe okuncane kuwo, kusengcono kunokuba namaslayidi angu-50 anolwazi oluminyene kuwo.
Zama njalo ukuba namaslayidi amaningi anokuqukethwe okufushane, izithombe, ama-gif, neminye imisebenzi yokusebenzisana.
Interactive isethulo ezisekelweni ezifana AhaSlides ingakusiza ukuthi udale izethulo ezihehayo nge imibuzo interactive, poll, isondo le-spinner, ifu lamagama neminye imisebenzi.
#4 - Yabelana ngezibonelo nedatha yempilo yangempela
Lena enye yezingxenye ezibaluleke kakhulu zesethulo sokumaketha. Ungase ube nalo lonke ulwazi olubekwe ngokucacile lwezithameli zakho, kodwa akukho okudlula ukuba nedatha efanele nemininingwane ukusekela okuqukethwe kwakho.
Ngaphezu kokufuna ukubona izinombolo ezingahleliwe noma idatha kumaslayidi, izethameli zakho zingase zifune ukwazi ukuthi uphetheni ngakho nokuthi ufinyelele kanjani kuleso siphetho.
Kufanele futhi ube nolwazi olucacile lokuthi uhlela ukusebenzisa kanjani le datha ukuze uzuze.
#5 - Yiba nezikhathi ongabelana ngazo
Sithuthela enkathini lapho wonke umuntu efuna ukukhulumela phezulu - tshela umbuthano wabo ukuthi kade benzani noma izinto ezintsha abazifundile. Abantu bathanda uma benikezwa ithuba “lemvelo” lokwabelana ngolwazi noma izikhathi ezivela kusethulo sokumaketha noma inkomfa.
Kodwa awukwazi ukukuphoqa lokhu. Enye yezindlela ezinhle kakhulu zokwenza lokhu iwukuba nemisho ecashunwayo noma izikhathi esethulweni sakho sokumaketha esisebenzisanayo izethameli ezingabelana ngazo kakhulu nezwi nezwi noma njengesithombe noma ividiyo.
Lawa kungaba amathrendi amasha embonini, noma yiziphi izici ezithile zomkhiqizo noma isevisi yakho ezingabiwa ngaphambi kokwethulwa, nanoma iyiphi idatha ethokozisayo abanye abangayisebenzisa.
Kumaslayidi anjalo, khuluma nge-hashtag yakho yenkundla yezokuxhumana noma isibambo senkampani ukuze izethameli zakho nazo zikumake.
#6 - Yiba nokufana esethulweni sakho
Ngokuvamile sivame ukugxila kakhulu kokuqukethwe lapho sidala isethulo sokumaketha futhi sivame ukukhohlwa ukuthi kubaluleke kangakanani ukukhanga okubonakalayo. Zama ukuba netimu eqinile kuyo yonke isethulo sakho.
Ungasebenzisa imibala yomkhiqizo wakho, imiklamo noma ifonti esethulweni sakho. Lokhu kuzokwenza izethameli zakho zijwayelane nomkhiqizo wakho.
#7 - Thatha impendulo ezithamelini
Wonke umuntu uzovikela "ingane" yakhe futhi akekho ofuna ukuzwa noma yini embi? Impendulo akudingeki ukuthi ibe yimbi, ikakhulukazi uma uletha isethulo sokumaketha.
Impendulo evela kuzithameli zakho izoba nomthelela ekwethulweni kwakho kokumaketha okusebenzisanayo ngokukusiza wenze ukuthuthukiswa okudingekayo ohlelweni lwakho lokumaketha. Ungase ube nokuhlelwa Q&A iseshini ekupheleni kwesethulo.
Izitoreji Eziyinhloko
Kungakhathaliseki ukuthi kungani ulapha, ukwenza isethulo sokumaketha akudingeki kube umsebenzi onzima. Noma ngabe nguwe ophethe ukwethula umkhiqizo noma isevisi entsha noma umane nje ufuna ukuba i-ace ekwenzeni izethulo zokumaketha, ungasebenzisa lo mhlahlandlela ukuze uzuze.
Gcina lokhu engqondweni lapho udala isethulo sakho sokumaketha.
imibuzo ejwayelekile ukubuzwa
Yini okufanele ngiyifake kuphrezentheshini?
Izethulo zokumaketha ziwumkhiqizo- noma isevisi ethile. Okuhlanganisayo kuyo kuncike kulokho okuthengisela izethameli zakho ezihlosiwe nokuthi uhlela ukukwenza kanjani, okuhlanganisa namaphuzu angu-7 angezansi: Izinhloso Zokumaketha, Ukuhlukaniswa Kwemakethe, Ukuphakanyiswa Kwenani, Ukuma Komkhiqizo, Indlela Yokuthenga/Uhambo Lwekhasimende, Imiksi Yokuthengisa, kanye nokuhlaziya nokukala.
Yiziphi izibonelo zezethulo zamasu ebhizinisi?
Isu lebhizinisi kuhloswe ngalo ukucacisa ukuthi inkampani ihlela kanjani ukufeza izinhloso zayo. Kunamasu amaningi ebhizinisi ahlukene, isibonelo, ubuholi bezindleko, ukuhlukanisa, nokugxila.
Iyini isethulo sokumaketha kwedijithali?
Isethulo sokumaketha kwedijithali kufanele sifake isifinyezo esiphezulu, ukumaketha kwedijithali, imigomo yebhizinisi, izethameli eziqondiwe, iziteshi ezibalulekile, imilayezo yokumaketha, nohlelo lokumaketha.
