Shin tunanin ƙirƙirar tsarin dandalin sada zumunta yana sa ka so ka kulle kofa ka ɓoye?🚪🏃♀️
Ba kai kaɗai ba.
Tare da sabbin fasaha da ke kewaya dandamalin kafofin watsa labarun kowace rana - Twitter yana canza algorithms (kuma sunansa zuwa X!), Sabuwar manufar abun ciki na TikTok, maƙiyin X mai sanyi akan toshe (Zaren Instagram) - hauka ba ya ƙarewa!
Amma ka riƙe a kan minti ɗaya kawai - nasararka ba dole ba ne ya dogara da bin kowace sabuwar hanyar sadarwa mai walƙiya da ta ƙaddamar. Tare da m samfuran dabarun sadarwar kafofin watsa labarun da jagora, babu sauran firgita duk lokacin da aka samu sabuntawar Instagram!
Teburin Abubuwan Ciki
- Menene Dabarun Social Media?
- Yadda ake Rubuta Dabarun Social Media
- Samfuran Dabarun Social Media Kyauta
- Maɓallin Takeaways
- Tambayoyin da
Neman Karin Nishaɗi Yayin Taro?
Tara membobin ƙungiyar ku ta hanyar tambayoyi masu daɗi AhaSlides. Yi rajista don ɗaukar tambayoyin kyauta daga AhaSlides template library!
🚀 Ɗauki Tambayoyi Kyauta☁️
Menene Dabarun Social Media?
Dabarun kafofin watsa labarun shiri ne da ke tattara yadda kasuwancin ku / ƙungiyar ku za ta haɓaka dandamalin kafofin watsa labarun don taimakawa gabaɗayan tallan ku da burin kasuwanci.
Sau da yawa ya ƙunshi manufofin kafofin watsa labarun ku, masu sauraron da aka yi niyya, jagororin alamar, dandamali da aka yi amfani da su, tsarin abun ciki, kalanda na abun ciki, da yadda kuke auna tasirin dabarun ku.
Yadda ake Rubuta Dabarun Social Media
#1. Saita dabarun dabarun sadarwar zamantakewa
Kafofin watsa labarun muryar alamar ce kuma tana haɗe-haɗe da sauran ƙoƙarin tallata don haɓaka kasuwancin ku.
Don ƙirƙira ingantacciyar dabara, yakamata ku daidaita manufofin kafofin watsa labarun tare da burin kasuwancin alamar.
Anan sune mafi yawan manufa don tallan kafofin watsa labarun:
Ka tuna da hakan ba daya-girma-daidai-duk, Duk abin da kuka zaɓa, dole ne ya zama SMART kuma ya kasance mai dacewa da ƙayyadaddun alamar ku.
Ga wasu misalan manufofin SMART waɗanda za a iya amfani da su don dabarun abun ciki na kafofin watsa labarun:
Musamman:
- Haɓaka ra'ayoyin labarin Instagram da 10% sama da kwata na gaba.
- Ƙirƙirar dannawa 50 zuwa gidan yanar gizon mu daga posts LinkedIn kowane wata.
Abinda ba ya yiwuwa:
- Samun sabbin mabiyan Facebook guda 150 a cikin watanni 6.
- Cimma matsakaicin adadin haɗin gwiwa na 5% akan Twitter.
Mai yiwuwa:
- Masu biyan kuɗin YouTube sau biyu daga 500 zuwa 1,000 a wannan lokaci na shekara mai zuwa.
- Haɓaka isar da samfuranmu akan Facebook da kashi 25% kowane wata.
Mai dacewa:
- Ƙirƙirar ƙwararrun tallace-tallace 5 kowane wata daga LinkedIn.
- Haɓaka wayar da kan alama tare da millennials akan TikTok da kashi 15% a cikin watanni 6.
Lokacin-Lokaci:
- Samun daidaitattun ra'ayoyi 500 kowane Instagram Reel a cikin watanni 3.
- Haɓaka danna-ta hanyar tallan Facebook zuwa 2% a ƙarshen Q2.
#2.Ku san masu sauraron ku
Kafin farawa, bari mu fara yin ɗan tunani kan kanku da farko:
- Wadanne nau'ikan nau'ikan nau'ikan kuke bi akan kafofin watsa labarun kuma me yasa?
- Wane irin abun ciki kuke nema daga waɗannan samfuran?
- Wadanne irin suna da kuka fito da su a kafofin watsa labarun kuma me yasa?
Mutane suna amfani da kafofin watsa labarun don dalilai daban-daban. Yana iya zama don samun labari, nishadantarwa, haɗi ko wahayi. Yi tambaya iri ɗaya game da masu sauraron ku.
Wanene kuke ƙoƙarin kaiwa? Menene shekarunsu, jinsinsu, sana'o'insu, samun kudin shiga, burinsu, da maki raɗaɗi kuma ta yaya alamar ku zata iya taimaka musu su magance ƙalubalen su?
Ƙirƙirar bayanin martabar mutum da aka yi niyya ta amfani da a kayan aikin tsara tunani zai taimake ka ka ga hoton da kyau da zayyana kowane bincike zuwa dabara mai dacewa kuma mai dacewa.
Ina Ra'ayin Masu Sauraro AhaSlides Survey
Tambayi abokan cinikin ku abin da suke so daga gare ku - Sami sakamakon da ke magana.
#3. Gudanar da bincike na kafofin watsa labarun
Ɗaya daga cikin mahimman sassan dabarun dabarun zamantakewar ku shine bincike, bincike, da bincike - ma'ana ku bi tashoshi na kafofin watsa labarun ku da kuma abokan hamayyarku'.
Da farko, yi zurfin nutsewa cikin asusun ku. Dubi kowane dandamali kuma ɗauki bayanin kula - menene ke aiki da kyau? Me zai iya amfani da ingantawa? Menene hasashen ku? Wannan binciken da kansa yana taimakawa nuna ƙarfi don haɓakawa da raunin da zai iya tasowa.
Na gaba, lokaci ya yi da za ku bijire wa abokan hamayyar ku a hankali! Bincika bayanan martabarsu, bin kirga, nau'ikan abun ciki, da sakonnin da suka tashi.
Yi amfani da kayan aikin sauraron kafofin watsa labarun kamar Buzzsumo, FanpageKarma, ko BrandWatch.
Wasu tambayoyin da za a yi la'akari: Wadanne dabaru ne ke haifar musu da hannu? Wadanne dandamali ne da alama ba a kula da ku ba inda zaku iya shiga? Wane abun ciki ne ke motsawa don ku san abin da ba za ku gwada ba?
#4. Zaɓi dandamalin kafofin watsa labarun
Ba kwa buƙatar kasancewa a kan duk dandamali ba, amma zaɓi kaɗan waɗanda masu sauraron ku ke aiki akai shine dabarun nasara.
Ƙimar ƙarfi da raunin dandamali daban-daban don burin kasuwancin ku. Misali, Instagram yana da kyau don abun ciki na gani amma ba don dogon rubutu ba, Tiktok yana da sashin kasuwancin e-commerce wanda zai iya zama mai girma idan kuna siyarwa akan layi.
Yi la'akari da dandamalin da abokan fafatawa ke amfani da su cikin nasara da kuma damar da ba za ku iya amfani da su ba.
Gwada sababbin dandamali kafin cika kayan aiki. Gudanar da iyakataccen gwaji don samun ƙwarewa.
Matsaloli masu amfani kamar ma'aikata / buƙatun kasafin kuɗi lokacin zabar dandamali kuna da bandwidth don sarrafa yadda yakamata.
Sake kimanta zaɓin dandamali kowace shekara yayin da masu sauraro da cibiyoyin sadarwa ke tasowa. Kasance a shirye don sauke waɗanda ba su dace ba.
#5. Ƙirƙiri shirin abun ciki na ku
Yanzu kun yi bincikenku yadda ya kamata, yanzu ne lokacin da za ku fara aiki.
Gano nau'ikan abun ciki da zaku ƙirƙira:
- A ina ya fada cikin tafiyar abokin ciniki? Misali, idan don wayar da kan jama'a ne, ilimi ko abun cikin jagoranci tunani zai zama mafi dacewa.
Wani nau'in abun ciki zaku saka?
- Kayayyakin gani (sahihancin)
- videos:
- Yadda za a, Q&A, nunin faifai, Haske, samfura / unboxing, gabanin da bayan baya, yawo kai tsaye (misali: AMA — tambaye ni komai), da makamantansu
- "Labarai"
- Ranaku / abubuwan da suka faru na musamman
- Alamar ainihin ƙima
- Abubuwan da ke motsa jiki
- Abubuwan da aka tsara
- Abubuwan da aka samar da mai amfani: Hotunan abokin ciniki, sake dubawa da sharuɗɗa (misali: #ƙalubale)
- Tambayoyi, safiyo da zabe
Haɗa haɗe-haɗen posts da nufin samun sabbin mabiya vs. shigar da waɗanda suke.
Yi taswirar abun ciki a gaba na tsawon watanni 6-12 don kasancewa da daidaito yayin lokutan aiki, amma kuma gwada sabbin tsari, hashtags da taken magana akai-akai don kiyaye abubuwa sabo.
Ba da damar sassauƙa don mayar da manyan ayyuka ko pivot bisa la'akari da abubuwan da ke faruwa/amsa.
#6. Yi kalanda abun ciki
Ƙayyade mitar aikawa ga kowace hanyar sadarwa - misali, 2x kowane mako akan Facebook, 3x akan Instagram.
Toshe batutuwan abun ciki, jigogi ko nau'ikan da kuke son rufewa ga kowane sakon da aka tsara.
Lura da duk wata rana mai dacewa kamar hutu, al'amuran al'adu ko taron masana'antu masu zuwa.
Jadawalin ranaku/ lokutan ƙaddamarwa don manyan tallace-tallace, kamfen ko sabon ƙaddamar da samfur.
Gina a cikin saƙon buffer kamar hannun jari, abun ciki na mai amfani ko batutuwan tattaunawa.
Haskaka kowane jerin maimaitawa kamar girke-girke na #TastyTuesday ko #MotivationMonday quotes.
Yi la'akari da haɓaka abubuwan da suka dace a cikin cibiyoyin sadarwa don ƙarin isarwa.
Bar daki a cikin jadawali don amsawa, ainihin lokaci ko abubuwan da aka sake sawa kamar yadda ake buƙata.
Raba kalanda tare da ƙungiyar ku don ci gaba da kan hanya, kuma ku inganta shi akai-akai akan lokaci.
💡 Kuna iya amfani da aikace-aikacen tsara shirye-shiryen kafofin watsa labarun kamar Hootsuite, SproutSocial, Google Sheets ko AirTable.
#7. Ƙayyade ƙididdigar ku da awo
Ƙayyade KPIs ɗinku (masu nunin ayyuka masu mahimmanci) dangane da burin ku - ƙidayar mabiya, ƙimar haɗin kai, danna-ta, jagora, da makamantansu.
Bibiyar ma'auni na banza waɗanda ke nuna isa da ma'aunin ɗabi'a waɗanda ke nuna aiki.
Zaɓi takamaiman bayanan da zaku saka idanu akan kowane dandamali, kamar abubuwan so, hannun jari, da sharhi na Facebook.
Saita maƙasudai da maƙasudai da kuke son cimma akan lokaci don kowane awo.
Saka idanu awo a duka post da matakan dandamali don gano nau'ikan abun ciki masu aiwatarwa.
Yi la'akari da kayan aikin kamar Google Analytics, Fanpage Karma ko sashin nazarin kafofin watsa labarun don bin diddigin KPI a cikin cibiyoyin sadarwa.
Yi nazarin abubuwan da ke faruwa a cikin lokaci don ganin waɗanne dabaru da kamfen ke aiki mafi kyau.
Daidaita dabara bisa bayanai don ci gaba da inganta haɗin kai da sakamako da bin diddigin hanyoyin zirga-zirga don auna yadda zamantakewa ke tuƙi masu amfani zuwa rukunin yanar gizon ku.
#8. Ware albarkatu & kasafin kuɗi
Ƙayyade kasafin kuɗin ku gabaɗaya da nawa za a iya sadaukar da shi ga ayyukan zamantakewa.
Kasafin kuɗi don kayan aikin haɓaka da aka biya kamar tallace-tallace, abubuwan da aka haɓaka, abubuwan da ke tallafawa masu tasiri. Bibiyar Komawa-kan-Zuba jari (ROI).
Wasu hanyoyin gama gari don ƙididdige kafofin watsa labarun ROI:
- Farashin kowane gubar (CPL) - Jimlar da aka kashe akan tallace-tallacen kafofin watsa labarun/Yawan jagororin da aka samar
Taimaka ƙididdige farashin sayan abokin ciniki. - Kudin da aka danna (CPC) - Jimlar ciyarwa/Yawan dannawa zuwa gidan yanar gizon ku daga tashoshin zamantakewa
Yana nuna ingancin dannawa daga ciyarwar talla. - Adadin shiga - Jimlar haɗin gwiwa (so, hannun jari, sharhi)/Jimlar adadin mabiya ko ra'ayoyi
Yana auna matakin hulɗa akan abubuwan da aka buga. - Adadin juriyar jagora - Adadin jagora/Yawan ziyartan gidan yanar gizon ku daga kafofin sada zumunta
Keɓance kayan aikin don sarrafa ayyuka, tsara jadawalin, da kuma nazarin sakamako kamar Sprout Social, Brand24 ko Hootsuite.
Asusu don buƙatun ma'aikata, kamar sa'o'i nawa a kowane mako membobin ƙungiyar zasu iya mai da hankali kan ayyukan zamantakewa.
Haɗa farashin don kyaututtukan abun ciki da mai amfani ya haifar ko abubuwan ƙarfafawa idan ana gudanar da yakin neman zabe.
Kasafin kuɗi don aikin ƙirar hoto idan kuna buƙatar ƙirƙirar hotuna da bidiyo da yawa na al'ada.
Ƙididdiga farashi don siyan mai amfani, saka idanu da kayan aikin haɗin gwiwa.
Bada izinin kasafin gwaji don gwada sabbin tsarin talla, dandamali ko abun ciki da aka tallafawa idan za ku iya.
Sake kimanta kasafin kuɗi asowar kwata-kwata bisa sauye-sauyen fifiko da aiki.
Samfuran Dabarun Social Media Kyauta
Ban san ta ina zan fara ba? Ba matsala! Ci gaba da wasan tare da tsarin dabarun mu na kafofin watsa labarun da ke kasa👇
Maɓallin Takeaways
Muna fatan waɗannan darussan sun bar muku jin daɗi, ƙwazo da ƙwaƙƙwaran dabaru don haɓaka kasancewar ku.
Aiki yana sa cikakke. Ci gaba da daidaita abubuwa kuma koyaushe buɗe ga sababbin ra'ayoyi, masu sauraron ku za su sami alamar ku ta zahiri cikin ɗan lokaci.
Tambayoyin da
Menene 5 C na dabarun kafofin watsa labarun?
C 5 na dabarun kafofin watsa labarun sune:
Content
Ƙirƙirar da rabawa masu mahimmanci, abun ciki mai mahimmanci shine tushen kowane dabarun kafofin watsa labarun. Shirin abun ciki ya kamata ya zayyana nau'ikan, tsari, tsattsauran ra'ayi da batutuwan posts ɗin da zaku raba.
Community
Haɓaka al'umma shine game da hulɗa da hulɗa tare da masu sauraron ku. Amsa ga sharhi, yin tambayoyi, da kuma yarda da masu amfani hanyoyi ne don gina dangantaka.
daidaito
Aiwatar da kai akai-akai a cikin cibiyoyin sadarwa yana taimaka wa mabiya su dogara gare ku azaman tushe mai iko. Hakanan yana ƙara yuwuwar mutane su ga abubuwan sabunta ku.
ha] in gwiwar
Haɗin kai tare da masu tasiri da kasuwanci tare da masu sauraro iri ɗaya na iya gabatar da alamar ku ga sababbin mutane. Haɗin kai yana haɓaka aminci.
Chanza
Duk ƙoƙarin zamantakewa yakamata a ƙaddamar da shi zuwa ga burin da ake so kamar jagora, tallace-tallace ko zirga-zirgar gidan yanar gizo. Ma'auni na bin diddigin yana taimakawa haɓaka dabarun da abun ciki don fitar da kyakkyawan sakamako.
Menene dabarun tallan kafofin watsa labarun 3?
Dabarun tallace-tallace na kafofin watsa labarun gama gari guda uku da ya kamata ka mayar da hankali a kansu su ne:
Tallace-tallacen abun ciki: Ƙirƙirar da raba nishadantarwa, abun ciki na ilimi shine ainihin dabarun kafofin watsa labarun. Wannan yana taimakawa haɓaka ikon alamar ku da haɓaka alaƙa tare da abokan ciniki masu yuwuwa.
Tallace-tallacen zamantakewa da aka biya: Yin amfani da tallan tallan da aka biya ta hanyoyin talla kamar Facebook/Instagram Ads yana ba ku damar haɓaka isar abubuwan ku da yaƙin neman zaɓe.
Gine-ginen al'umma: Haɓaka haɗin kai da hulɗar hanyoyi biyu wata dabara ce mai tasiri. Wannan ya ƙunshi aikawa akai-akai/amsa don haɓaka tattaunawa.
