Izakhelo zeSicwangciso seSicwangciso seMedia yeNtlalo yasimahla ngo-2024 | Uyenza njani into elungileyo

Ngaba ingcinga yokwenza isicwangciso semithombo yeendaba zentlalo ikwenza ufune ukutshixa ucango kwaye uzimele?🚪🏃‍♀️

AWUKHO wedwa.

Ngetekhnoloji entsha ejikeleza amaqonga eendaba ezentlalo mihla le-i-Twitter itshintsha i-algorithms (kwaye negama layo libe yi-X!), Umgaqo-nkqubo omtsha we-TikTok, utshaba olupholileyo luka-X kwibhlokhi (Imisonto ye-Instagram) - impambano ayinakuphela!

Kodwa bamba umzuzu nje - impumelelo yakho ayinyanzelekanga ukuba ixhomekeke ekuleqeni yonke inethiwekhi entsha ekhanyayo. Ngecompact yethu iitemplates zesicwangciso semidiya yoluntu kunye nesikhokelo, akusekho kuphakuzela ngalo lonke ixesha kukho uhlaziyo lwe-Instagram!

Isiqulatho

• Yintoni iSicwangciso seeNdaba zoLuntu?
• Indlela yokuBhala iSicwangciso seeNdaba zoLuntu
  • #1. Misela injongo yeqhinga lentlalo yoluntu
  • # 2. Yazi abaphulaphuli bakho
  • #3. Yenza uphicotho lwemidiya yoluntu
  • #4. Khetha amaqonga eendaba ezentlalo
  • #5. Yenza isicwangciso sakho somxholo
  • #6. Yenza ikhalenda yomxholo
  • #7. Qinisekisa uhlalutyo lwakho kunye neemetrics
  • #8. Ukwabiwa kwezibonelelo kunye nohlahlo lwabiwo-mali
• Izakhelo zesiQhinga seSicwangciso soLuntu sasimahla
• IItrakthi ezibalulekileyo
• Imibuzo ebuzwa qho

Yintoni iSicwangciso seeNdaba zoLuntu?

Isicwangciso semidiya yoluntu sisicwangciso esibhaliweyo indlela ishishini lakho / umbutho oya kuphakamisa ngayo amaqonga eendaba ezentlalo ukunceda ukuthengisa kunye neenjongo zoshishino.

Ihlala ibandakanya iinjongo zakho zemidiya yoluntu, abaphulaphuli ekujoliswe kubo, izikhokelo zophawu, amaqonga asetyenzisiweyo, isicwangciso somxholo, ikhalenda yomxholo, kunye nendlela olinganisa ngayo ukusebenza kwesicwangciso sakho.

Indlela yokuBhala iSicwangciso seeNdaba zoLuntu

#1. Misela injongo yeqhinga lentlalo yoluntu

Imidiya yoluntu lilizwi lophawu kwaye lidityaniswe ngokusondeleyo nezinye iinzame zokuthengisa ukukhulisa ishishini lakho.

Ukwenza isicwangciso esisebenzayo, kuya kufuneka ulungelelanise iinjongo zemidiya yoluntu kunye neenjongo zoshishino lwe-brand.

Nazi ezona njongo zixhaphakileyo zokuthengisa kwimidiya yoluntu:

Khumbula oko hayi ubukhulu obunye-bulingana-bonke, nantoni na oyikhethayo, kufuneka ibe yi-SMART kwaye ihlale ifanelekile kwaye ikhethekileyo kwi-brand yakho.

Nantsi eminye imizekelo yeenjongo ze-SMART ezinokusetyenziselwa isicwangciso somxholo wemidiya yoluntu:

Ecacileyo:

• Yandisa iimbono zebali le-Instagram nge-10% kwikota elandelayo.
• Yenza ukucofa kwe-50 kwiwebhusayithi yethu ukusuka kwizithuba ze-LinkedIn ngenyanga.

Ukulinganiswa:

• Fumana abalandeli abatsha be-150 bakaFacebook kwiinyanga ze-6.
• Finyelela umndilili wokuzibandakanya we-5% kwi-Twitter.

Kuyafezekiswa:

• Ababhalisile bakaYouTube kabini ukusuka kwi-500 ukuya kwi-1,000 ngeli xesha kunyaka olandelayo.
• Khulisa ukufikelela kwethu kwizinto eziphilayo kuFacebook nge-25% ngenyanga.

Ifanelekileyo:

• Ukuvelisa i-5 ekhokelela kwiintengiso ezifanelekileyo ngenyanga kwi-LinkedIn.
• Ukwandisa ulwazi lophawu ngeMillennials kwiTikTok nge-15% kwiinyanga ezi-6.

Ixesha elimiselweyo:

• Finyelela kwii-500 iimbono ezihambelanayo kwi-Instagram Reel nganye kwiinyanga ezi-3.
• Phucula ireyithi yokucofa kwiintengiso ze-Facebook ukuya kwi-2% ekupheleni kwe-Q2.

#2.Yazi abaphulaphuli bakho

Ngaphambi kokuba siqalise, makhe sicinge ngawe kuqala:

• Zeziphi iimpawu ozilandelayo kwimidiya yoluntu kwaye ngoba?
• Loluphi uhlobo lomxholo owujongayo kwezi mpawu?
• Zeziphi iibrendi ongakhange uzilandele kumajelo eendaba ezentlalo kwaye ngoba?

Abantu basebenzisa imidiya yoluntu ngeenjongo ezahlukeneyo. Isenokuba kukufumana ulwazi, ukonwabisa, ukuqhagamshelwa okanye ukukhuthazwa. Buza umbuzo ofanayo ngabaphulaphuli bakho.

Uzama ukufikelela kubani? Yeyiphi iminyaka yabo, isini, imisebenzi, imivuzo, iminqweno, kunye namanqaku entlungu kunye nendlela uphawu lwakho olunokubanceda ngayo basombulule umngeni wabo?

Ukudala iprofayile yakho ekujoliswe kuyo lomntu usebenzisa i isixhobo sokwenza imaphu engqondweni iya kukunceda ubone umfanekiso ucace ngakumbi kwaye wenze imephu yokufunyaniswa ngakunye kwisicwangciso esihambelanayo nesifanelekileyo.

Olwam uluvo lwabaphulaphuli nge AhaSlides Survey

Buza abathengi ojolise kubo ukuba bafuna ntoni kuwe - Fumana iziphumo ezithethayo.

#3. Yenza uphicotho lwemidiya yoluntu

Enye yezona ndawo zibalulekileyo ekucwangciseni intlalontle yakho luphando, uphando, kunye nophando- okuthetha ukuba yiya kuchwechwela amajelo eendaba ezentlalo kunye nabakhuphisana nabo.

Okokuqala, yenza ukuntywila nzulu kwiiakhawunti zakho. Jonga iqonga ngalinye kwaye uthathe amanqaku - yintoni esebenza kakuhle? Yintoni enokusebenzisa uphuculo? Luthini uqikelelo lwakho? Oku kuziphicotha kunceda ukukhomba amandla okwakhelwa phezu kwawo kunye nobuthathaka bokukhulisa.

Okulandelayo, lixesha lokuba uchwechwele iintshaba zakho! Jonga iiprofayili zabo, landela ukubalwa, iintlobo zomxholo, kunye nezithuba ezivele phezulu.

Sebenzisa izixhobo zokumamela imidiya yoluntu njengeBuzzsumo, FanpageKarma, okanye BrandWatch.

Eminye imibuzo ekufuneka uyiqwalasele: Ngawaphi amaqhinga avelisa uthethathethwano kubo? Ngawaphi amaqonga abonakala engahoywanga apho ungangena khona? Ngowuphi umxholo ojikelezayo ukuze wazi ukuba ungazami ntoni?

#4. Khetha amaqonga eendaba ezentlalo

Awudingi ukubakho kuwo onke amaqonga, kodwa ukukhetha abambalwa abantu ojolise kubo abasebenzayo sisicwangciso sokuphumelela.

Vavanya amandla kunye nobuthathaka bamaqonga ahlukeneyo kwiinjongo zeshishini lakho. Umzekelo, i-Instagram ilungile kumxholo obonakalayo kodwa hayi kangako kumxholo obhaliweyo omde, iTiktok inecandelo le-e-commerce elinokuba mnandi ukuba uthengisa kwi-Intanethi.

Qwalasela amaqonga okhuphisana nawo awasebenzisayo ngempumelelo kunye namathuba angasetyenziswanga onokuwasebenzisa.

Vavanya amaqonga amatsha phambi kokuba uzibophelele ngokupheleleyo izixhobo. Qhuba ulingo olulinganiselweyo ukuze ufumane amava.

Imiqobo ebonakalayo efana neemfuno zabasebenzi/uhlahlo lwabiwo-mali xa ukhetha amaqonga onomda wokulawula ngokufanelekileyo.

Phinda uvavanye ukhetho lwamaqonga ngonyaka njengoko abaphulaphuli kunye nothungelwano luguquka. Zimisele ukulahla ezingasasebenziyo.

#5. Yenza isicwangciso sakho somxholo

Ngoku ulwenzile uphando lwakho ngokufanelekileyo, ngoku lixesha lokuba ungene kwisenzo.

Chonga iintlobo zomxholo oya kuwenza:

• Ingaba iwela phi kuhambo lomthengi? Umzekelo, ukuba yeyokwazisa, imfundo okanye umxholo wobunkokheli bengcinga uya kuba ngowona ufanelekileyo.

Loluphi uhlobo lomxholo oya kuwuthumela?

• Okubonakalayo (yenyani)
• IiVideos:
  • Ukwenza njani, i-Q&A, umboniso wesilayidi, ukukhanya, imveliso / ukungaxutywa kwebhokisi, ngaphambi nasemva, ukusasaza bukhoma (umzekelo: AMA - ndibuze nantoni na), kunye nezinto ezinjalo.
• “Amabali”
• Iiholide/iziganeko ezikhethekileyo
• Iimpawu eziphambili zebhrendi
• Umxholo weemvakalelo
• Umxholo olungelelanisiweyo
• Umxholo owenziwe ngumsebenzisi: iifoto zabathengi, uphononongo kunye nobungqina (umzekelo: # imingeni)
• Iikhwizi, uphando kunye nokuvota

Bandakanya indibaniselwano yezithuba ezijolise ekufumaneni abalandeli abatsha ngokuchasene nabakhoyo.

Yenza imephu yesiqulatho kwangaphambili kwiinyanga ezi-6 ukuya kwezili-12 ukuze uhlale ungaguquguquki ngamaxesha axakekileyo, kodwa uvavanye iifomathi ezintsha, ii-hashtag kunye nezihloko rhoqo ukugcina izinto zintsha.

Vumela ukuba bhetyebhetye ukubuyisela injongo yezithuba ezikumgangatho ophezulu okanye i-pivot ngokusekelwe kwiintsingiselo / ingxelo.

#6. Yenza ikhalenda yomxholo

Qinisekisa ukuthumela kwakho rhoqo kwinethiwekhi nganye - umzekelo, 2x ngeveki kuFacebook, 3x kwi-Instagram.

Vimba izihloko zomxholo, imixholo okanye iintlobo ofuna ukuzigubungela ngesithuba ngasinye esicwangcisiweyo.

Qaphela nayiphi na imihla efanelekileyo njengeeholide, imisitho yenkcubeko okanye iinkomfa zeshishini ezizayo.

Cwangcisa imihla yokuqaliswa / amaxesha okunyuswa okukhulu, amaphulo okanye ukuqaliswa kwemveliso entsha.

Yakha kwizithuba ze-buffer njengezabelo, umxholo owenziwe ngumsebenzisi okanye izihloko zencoko.

Gxininisa naluphi na uthotho oluphindaphindiweyo njenge #TastyTuesday iiresiphi okanye iikowuti ze #MotivationMonday.

Qwalasela ukukhuthaza umxholo onxulumeneyo kuwo wonke uthungelwano ukuze ufikelelo olwandisiweyo.

Shiya indawo kwishedyuli yezithuba ezisebenzayo, ezexesha lokwenyani okanye eziphinde zalungiswa njengoko kufuneka.

Yabelana ngekhalenda neqela lakho ukuze uhlale endleleni, kwaye uyiphucule ngokuphindaphindiweyo ekuhambeni kwexesha.

💡 Unokusebenzisa usetyenziso lokucwangcisa imidiya yoluntu njengeHootsuite, iSproutSocial, iGoogle Sheets okanye iAirTable.

#7. Qinisekisa uhlalutyo lwakho kunye neemetrics

Chaza ii-KPIs zakho (izalathi zokusebenza eziphambili) ngokusekelwe kwiinjongo zakho - ukubala kwabalandeli, izinga lokubandakanya, ukucofa, ukukhokela, kunye nokunye.

Landela umkhondo zombini iimetriki ezingamampunge ezibonisa ukufikelela kunye neendlela zokuziphatha ezibonisa ukusebenza.

Khetha uhlahlelo oluthile oza kulijonga kwiqonga ngalinye, elifana nezinto ezithandwayo, izabelo, kunye nezimvo zikaFacebook.

Cwangcisa iibenchmarks kunye neethagethi ofuna ukuziphumeza ekuhambeni kwexesha kwimetric nganye.

Ukubeka iliso kwiimetriki kuzo zombini isithuba kunye namanqanaba eqonga ukuchonga iintlobo zomxholo osebenza kakhulu.

Qwalasela izixhobo ezifana neGoogle Analytics, iFanpage Karma okanye icandelo lohlalutyi lwemidiya yoluntu ukulandelela ii-KPIs kuzo zonke iinethiwekhi.

Hlalutya iintsingiselo ngokuhamba kwexesha ukuze ubone ukuba zeziphi izicwangciso kunye namaphulo asebenza kakuhle.

Lungisa isicwangciso esisekwe kwidatha ukuze uqhubeke nokwandisa ukubandakanyeka kunye neziphumo kunye nokulandelela imithombo yokuthunyelwa kwetrafikhi ukulinganisa indlela intlalo eqhuba ngayo abasebenzisi kwindawo yakho.

#8. Ukwabiwa kwezibonelelo kunye nohlahlo lwabiwo-mali

Misela uhlahlo lwabiwo-mali lwakho lonke kunye nokuba yimalini enokuthi inikezelwe kumanyathelo oluntu.

Uhlahlo-lwabiwo mali lwezixhobo zokunyusa ezihlawulelwayo njengeentengiso, izithuba ezinyusiweyo, umxholo wempembelelo exhaswayo. Landelela iReturn-On-Investment (ROI).

Ezinye iindlela eziqhelekileyo zokubala i-ROI yemidiya yoluntu:

• Iindleko ngokukhokela (CPL) - Iyonke echithwe kwintengiso yemidiya yoluntu / Inani leekhokelo ezenziweyo
  Inceda ukubala iindleko zokufunyanwa kwabathengi.
• Iindleko ngokuchofoza (CPC) - Isamba senkcitho / inani lokucofa kwiwebhusayithi yakho ukusuka kumajelo asekuhlaleni
  Ibonisa impumelelo yonqakrazo kwinkcitho yentengiso.
• Izinga lothethathethwano-Itotali yothethathethwano (ezithandwayo, izabelo, izimvo)/Itotali yenani labalandeli okanye okuboniswayo
  Ilinganisa inqanaba lentsebenziswano kumxholo othunyelweyo.
• Ireyithi yokuguqulwa okukhokelayo - Inani leenkokeli / inani lokutyelelwa kwiwebhusayithi yakho ukusuka kwimidiya yoluntu

Yabela izixhobo zokuzenzekela imisebenzi, ishedyuli yezithuba, kwaye uhlalutye iziphumo ezifana neSprout Social, iBrand24 okanye iHootsuite.

I-akhawunti yeemfuno zabasebenzi, njengokuba zingaphi iiyure ngeveki amalungu eqela angagxila kwimisebenzi yentlalo.

Bandakanya iindleko ze amabhaso omxholo oveliswe ngumsebenzisi okanye inkuthazo ukuba kuqhutywa amaphulo.

Uhlahlo-lwabiwo mali lomsebenzi woyilo lwegraphic ukuba ufuna ukwenza imifanekiso kunye neevidiyo ezininzi zesiko.

Qikelela iindleko zokufunyanwa komsebenzisi, ukubeka iliso kunye nezixhobo zokubandakanya.

Vumela uhlahlo lwabiwo-mali lokuzama iifomathi ezintsha zentengiso, amaqonga okanye umxholo oxhaswayo ukuba unako.

Phinda uvavanye uhlahlo lwabiwo-mali niselo ngekota ngokusekelwe kwizinto eziphambili eziphuhlayo kunye nokusebenza.

Izakhelo zesiQhinga seSicwangciso soLuntu sasimahla

Andazi ukuba uqale ngaphi? Akhongxaki! Yiya ngaphambi komdlalo kunye neetemplates zethu ezisisiseko kunye neziphucukileyo zesicwangciso semidiya yoluntu ngezantsi👇

ISicwangciso esiSiseko seMedia yeNtlalo

IQhinga eliPhakamileyo leMedia yeNtlalo

INtlanganiso yoHlaziyo lweNkqubela ngokukhawuleza

IItrakthi ezibalulekileyo

Siyathemba ukuba ezi zifundo zikushiye uchulumancile, ukhuthazekile kwaye uzele ziimbono zokunyusa ubukho bakho.

Ukuzinononga kwenza ugqibelele. Gcina izinto zingaguquguquki kwaye zihlala zivuleleke kwimibono emitsha, abaphulaphuli bakho baya kulufumana uphawu lwakho ngokwalo ngexesha.

Imibuzo ebuzwa qho

Ziziphi ii-C ze-5 zesicwangciso seendaba zoluntu?

Ii-C ezi-5 zesicwangciso semidiya yoluntu zezi:

umxholo
Ukudala kunye nokwabelana ngomxholo oxabisekileyo, obandakanyekayo kungundoqo waso nasiphi na isicwangciso semidiya yoluntu. Isicwangciso somxholo kufuneka sichaze iintlobo, iifomathi, i-cadence kunye nezihloko zezithuba oza kubelana ngazo.

uluntu
Ukukhuthaza uluntu kukunxibelelana kunye nokuzibandakanya nabaphulaphuli ojolise kubo. Ukuphendula kwizimvo, ukubuza imibuzo, kunye nokuvuma abasebenzisi ziindlela zokwakha ubudlelwane.

Ukubambisana
Ukuthumela rhoqo kwiinethiwekhi kunceda abalandeli bathembele kuwe njengomthombo ogunyazisiweyo. Ikwanyusa namathuba okuba abantu babone uhlaziyo lwakho.

Ukudibana
Ukusebenzisana nabaphembeleli kunye namashishini anabaphulaphuli abafanayo kunokwazisa uphawu lwakho kubantu abatsha. Ukusebenzisana kukhulisa ukuthembeka.

Ukuguquka
Zonke iinzame zentlalo kufuneka ekugqibeleni zijoliswe kwiinjongo ezifunwayo njengezikhokelo, ukuthengisa okanye ukugcwala kwewebhusayithi. Ukulandelela iimetriki kunceda ukwandisa isicwangciso kunye nomxholo wokuqhuba iziphumo ezingcono.

Ziziphi izicwangciso ze-3 zokuthengisa imidiya yoluntu?

Izicwangciso ezintathu eziqhelekileyo zokuthengisa kwimidiya yoluntu ekufuneka ugxile kuzo zezi:

Ukuthengiswa komxholo: Ukudala kunye nokwabelana ngokubandakanyeka, umxholo wezemfundo sisicwangciso esisisiseko semidiya yoluntu. Oku kunceda ukuphakamisa igunya lophawu lwakho kwaye kwakha ubudlelwane nabathengi abanokubakho.

Intengiso yentlalo ehlawulweyo: Ukusebenzisa intengiso ehlawulweyo ngamaqonga eentengiso afana neeNtengiso ze-Facebook/Instagram zikuvumela ukuba wongeze kakhulu ukufikelela komxholo wakho kunye namaphulo.

Ulwakhiwo loluntu: Ukukhuthaza uthethathethwano kunye nokunxibelelana ngeendlela ezimbini sesinye isicwangciso esisebenzayo. Oku kubandakanya ukuthumela / ukuphendula rhoqo kwiingxoxo ezikhuthazayo.