Ingabe umcabango wokwenza uhlelo lwenkundla yezokuxhumana ukwenza ufune ukuvala umnyango bese ucasha?🚪🏃♀️
Awuwedwa.
Ngobuchwepheshe obusha obuzungeza izinkundla zokuxhumana usuku nosuku - i-Twitter ishintsha ama-algorithms ayo (kanye negama layo libe ngu-X!), Inqubomgomo entsha yokuqukethwe ye-TikTok, isitha esihle sika-X ebhulokhini (Imiluko ye-Instagram) - ubuhlanya abupheli!
Kodwa bambelela kancane - impumelelo yakho akumele incike ekujaheni yonke inethiwekhi entsha ewubukhazikhazi eyethulayo. Nge-compact yethu izifanekiso nesiqondiso samasu ezokuxhumana, akusekho ukwethuka njalo uma kunesibuyekezo se-Instagram!
Okuqukethwe
- Liyini Isu Lezokuxhumana Kwezokuxhumana?
- Libhalwa Kanjani Isu Lezokuxhumana
- Izifanekiso zamahhala ze-Social Media Strategy
- Izitoreji Eziyinhloko
- imibuzo ejwayelekile ukubuzwa
Ufuna Ukuzijabulisa Okwengeziwe Ngesikhathi Semibuthano?
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🚀 Bamba Imibuzo Yamahhala☁️
Liyini Isu Lezokuxhumana Kwezokuxhumana?
Isu lenkundla yezokuxhumana liwuhlelo oluloba ukuthi ibhizinisi/inhlangano yakho izoziphakamisa kanjani izinkundla zokuxhumana ukusiza ukuthengisa kwakho konke kanye nezinhloso zebhizinisi.
Ngokuvamile kuhlanganisa imigomo yakho yenkundla yezokuxhumana, izethameli eziqondiwe, imihlahlandlela yomkhiqizo, izinkundla ezisetshenzisiwe, uhlelo lokuqukethwe, ikhalenda lokuqukethwe, nokuthi ukala kanjani ukusebenza kwesu lakho.
Libhalwa Kanjani Isu Lezokuxhumana
#1. Setha umgomo wesu lenkundla yezokuxhumana
Inkundla yezokuxhumana iyizwi lomkhiqizo futhi ihlanganiswe eduze neminye imizamo yokumaketha ukukhulisa ibhizinisi lakho.
Ukuze wenze isu elisebenzayo, kufanele uqondanise imigomo yenkundla yezokuxhumana nemigomo yebhizinisi yomkhiqizo.
Nazi izinhloso ezivame kakhulu zokumaketha kwenkundla yezokuxhumana:
Khumbula lokho ayifani nosayizi owodwa, noma yini oyikhethayo, kufanele ihlakaniphe futhi ihlale ifanelekile futhi iqondene nomkhiqizo wakho.
Nazi ezinye izibonelo zezinhloso ze-SMART ezingasetshenziselwa isu lokuqukethwe kwenkundla yezokuxhumana:
Okucacile:
- Khulisa ukubukwa kwezindaba ze-Instagram ngo-10% kwikota elandelayo.
- Khiqiza ukuchofoza okungu-50 kuwebhusayithi yethu kusuka kokuthunyelwe kwe-LinkedIn ngenyanga.
Okungalinganiswa:
- Zuza abalandeli abasha be-Facebook abangu-150 phakathi nezinyanga ezingu-6.
- Finyelela isilinganiso sesilinganiso sokubandakanya esingu-5% ku-Twitter.
Kuyafezeka:
- Ababhalisile be-YouTube kabili kusukela ku-500 kuya ku-1,000 ngalesi sikhathi ngonyaka ozayo.
- Khulisa ukufinyelela kwethu okuphilayo ku-Facebook ngo-25% njalo ngenyanga.
Kuyafaneleka:
- Khiqiza imikhondo yokuthengisa efanelekayo emi-5 ngenyanga kusuka ku-LinkedIn.
- Khulisa ukuqwashisa ngomkhiqizo ngezinkulungwane zeminyaka ku-TikTok ngo-15% ezinyangeni eziyisi-6.
Isikhathi esinqunyelwe:
- Finyelela ukubukwa okungaguquguquki okungu-500 ku-Instagram Reel ngayinye phakathi nezinyanga ezi-3.
- Thuthukisa izinga lokuchofoza ezikhangisweni ze-Facebook liye ku-2% ekupheleni kwe-Q2.
#2.Yazi izethameli zakho
Ngaphambi kokuthi siqale, ake sicabange ngawe kuqala:
- Yiziphi izinhlobo ozilandelayo ezinkundleni zokuxhumana futhi ngani?
- Hlobo luni lokuqukethwe olufunayo kule mikhiqizo?
- Yimaphi amabhrendi ongawalandeli ezinkundleni zokuxhumana futhi ngani?
Abantu basebenzisa izinkundla zokuxhumana ngezinhloso ezahlukene. Kungaba ukuthola ukwaziswa, ukujatshuliswa, ukuxhunywa noma ukukhuthazwa. Buza umbuzo ofanayo mayelana nezilaleli zakho.
Uzama ukufinyelela bani? Iyini iminyaka yabo, ubulili, imisebenzi, imali engenayo, izifiso, namaphuzu obuhlungu nokuthi umkhiqizo wakho ungabasiza kanjani ukuxazulula inselele yabo?
Ukudala iphrofayili yakho yomuntu siqu ohlosiwe usebenzisa i- ithuluzi lokwakha ingqondo izokusiza ukuthi ubone isithombe sicace kakhudlwana futhi uveze imephu ngayinye ngesu elihambisanayo nelifanele.
Okwami Umbono Wezithameli ngokusebenzisa AhaSlides Survey
Buza amakhasimende akho owaqondisile ukuthi afunani kuwe - Thola imiphumela ekhulumayo.
#3. Yenza ucwaningo lwenkundla yezokuxhumana
Enye yezingxenye ezibaluleke kakhulu zokuhlela amasu okuxhumana nabantu wucwaningo, ucwaningo, kanye nocwaningo - okusho ukuthi hamba ucuphe iziteshi zakho zenkundla yezokuxhumana kanye nezimbangi zakho.
Okokuqala, ngena ngokujulile kuma-akhawunti akho. Bheka inkundla ngayinye bese ubhala amanothi - yini esebenza kahle? Yini engasebenzisa ukuthuthukiswa? Ithini imibono yakho? Lokhu kuzihlola kusiza ukukhomba amandla okwakhela phezu kwawo kanye nobuthakathaka obungathuthukisa.
Okulandelayo, sekuyisikhathi sokunyonyoba izimbangi zakho! Hlola amaphrofayela abo, landela ukubala, izinhlobo zokuqukethwe, nokuthunyelwe okuvele.
Sebenzisa amathuluzi okulalela enkundla yezokuxhumana njenge-Buzzsumo, FanpageKarma, noma I-BrandWatch.
Eminye imibuzo okufanele icatshangelwe: Yimaphi amaqhinga adala ukuzibandakanya kubo? Yiziphi izinkundla ezibonakala zinganakiwe lapho ungangena khona? Yikuphi okuqukethwe okugelezayo ukuze wazi ukuthi yini ongafanele uzame?
#4. Khetha izinkundla zokuxhumana
Akudingekile ukuba ube khona kuwo wonke amapulatifomu, kodwa ukukhetha ezimbalwa izethameli zakho ezisebenza kuzo kuyisu lokuwina.
Linganisa amandla nobuthakathaka bezinkundla ezahlukene ngezinjongo zebhizinisi lakho. Isibonelo, i-Instagram ilungele okuqukethwe okubukwayo kepha ayikuningi kokuqukethwe okubhaliwe okude, iTiktok inesigaba se-e-commerce esingaba kuhle uma uthengisa online.
Cabangela izinkundla izimbangi zakho ezizisebenzisayo ngempumelelo kanye namathuba angakasetshenziswa ongawasebenzisa.
Hlola izinkundla ezintsha ngaphambi kokwenza izinsiza ngokugcwele. Yenza isilingo esilinganiselwe ukuze uthole ulwazi.
Izinkinga ezingokoqobo ezifana nezidingo zabasebenzi/isabelomali lapho ukhetha izinkundla onomkhawulokudonsa ozozilawula kahle.
Phinda uhlole ukukhetha kwenkundla njalo ngonyaka njengoba izethameli namanethiwekhi athuthuka. Zimisele ukushiya ezingasabalulekile.
#5. Dala uhlelo lwakho lokuqukethwe
Manje wenze ucwaningo lwakho ngendlela efanele, manje yisikhathi sokungena esenzweni.
Khomba izinhlobo zokuqukethwe ozokudala:
- Iwela kuphi ohambweni lwekhasimende? Isibonelo, uma kungokokuqwashisa, imfundo noma okuqukethwe kobuholi bomcabango kuzofaneleka kakhulu.
Iluphi uhlobo lokuqukethwe ozokuthumela?
- Okubonwayo (okuyiqiniso)
- Imiqophi:
- Kwenziwa kanjani, i-Q&A, umbukiso wesilayidi, ukukhanya, umkhiqizo/ukukhipha ibhokisi, ngaphambi nangemuva, ukusakaza bukhoma (isibonelo: AMA — ngibuze noma yini), nokunye okunjalo
- "Izindaba"
- Amaholide/imicimbi ekhethekile
- Amanani angumongo webhrendi
- Okuqukethwe kwemizwa
- Okuqukethwe okukhethiwe
- Okuqukethwe okukhiqizwa ngabasebenzisi: izithombe zekhasimende, ukubuyekezwa nobufakazi (isibonelo: #izinselele)
- Imibuzo, izinhlolovo nezinhlolovo
Faka inhlanganisela yokuthunyelwe okuhloswe ngayo ukuzuza abalandeli abasha uma kuqhathaniswa nabakhona.
Imephu yokuqukethwe kusenesikhathi izinyanga eziyi-6-12 ukuze uhlale ungashintshile ngezikhathi ezimatasa, kodwa futhi hlola amafomethi amasha, ama-hashtag namagama-ncazo njalo ukuze ugcine izinto zizintsha.
Vumela ukuguquguquka ukuze uphinde wenze inhloso yokuthunyelwe okusebenza kahle kakhulu noma i-pivot ngokusekelwe kumathrendi/impendulo.
#6. Yenza ikhalenda yokuqukethwe
Nquma imvamisa yokuthumela kwakho kunethiwekhi ngayinye - isibonelo, 2x ngeviki ku-Facebook, 3x ku-Instagram.
Vimba izihloko zokuqukethwe, izingqikithi noma izinhlobo ofuna ukuzihlanganisa kokuthunyelwe ngakunye okuhleliwe.
Qaphela noma yiziphi izinsuku ezifanele njengamaholide, imicimbi yamasiko noma izinkomfa zomkhakha ezizayo.
Hlela izinsuku/izikhathi zokuqalisa zamaphromoshini amakhulu, imikhankaso noma ukwethulwa komkhiqizo omusha.
Yakha kokuthunyelwe kwe-buffer njengokwabelana, okuqukethwe okukhiqizwa umsebenzisi noma izihloko zengxoxo.
Gqamisa noma yiluphi uchungechunge oluvelayo njengamaresiphi e-#TastyTuesday noma izingcaphuno ze-#MotivationMonday.
Cabangela ukuphromotha okuhlukahlukene kokuqukethwe okuhlobene kuwo wonke amanethiwekhi ukuze ufinyeleleke kakhulu.
Shiya indawo kushejuli yokuthunyelwe okusebenzayo, kwesikhathi sangempela noma okuhloswe kabusha njengoba kudingeka.
Yabelana ngekhalenda nethimba lakho ukuze uhlale endleleni, futhi ulithuthukise ngokuphindaphindiwe ngokuhamba kwesikhathi.
💡 Ungasebenzisa izinhlelo zokusebenza zokuhlela zenkundla yezokuxhumana njenge-Hootsuite, i-SproutSocial, i-Google AmaSpredishithi noma i-AirTable.
#7. Nquma izibalo zakho namamethrikhi
Chaza ama-KPI akho (izinkomba zokusebenza ezibalulekile) ngokusekelwe ezinhlosweni zakho - inani labalandeli, izinga lokuzibandakanya, ukuchofoza, ukuhola, nokunye.
Landelela womabili amamethrikhi ayize abonisa ukufinyelela kanye namamethrikhi okuziphatha abonisa ukusebenza.
Khetha izibalo ezithile ozoziqapha kunkundla ngayinye, njengokuthandwa, ukwabelana, namazwana e-Facebook.
Setha amabhentshimakhi nemigomo ofuna ukuyifinyelela ngokuhamba kwesikhathi kumethrikhi ngayinye.
Qapha amamethrikhi kuwo womabili amaleveli wokuthunyelwe nawenkundla ukuze uhlonze izinhlobo zokuqukethwe ezisebenza kahle kakhulu.
Cabangela amathuluzi afana ne-Google Analytics, i-Fanpage Karma noma isigaba sokuhlaziya inkundla yezokuxhumana ukuze ulandelele ama-KPI kuwo wonke amanethiwekhi.
Hlaziya okuthrendayo ngokuhamba kwesikhathi ukuze ubone ukuthi yimaphi amasu nemikhankaso esebenza kahle kakhulu.
Lungisa isu elisuselwe kudatha ukuze uthuthukise ngokuqhubekayo ukuzibandakanya nemiphumela futhi ulandelele imithombo yethrafikhi yokudluliselwa ukuze ulinganise ukuthi umphakathi ubaqhuba kanjani abasebenzisi kusayithi lakho.
#8. Yabela izinsiza nezabelomali
Nquma ibhajethi yakho iyonke nokuthi yimalini enganikezelwa ezinhlelweni zokuxhumana.
Isabelomali samathuluzi okuphromotha akhokhelwayo njengezikhangiso, okuthunyelwe okuthuthukisiwe, okuqukethwe komgqugquzeli oxhasiwe. Landelela i-Return-On-Investment (ROI).
Ezinye izindlela ezijwayelekile zokubala i-ROI yenkundla yezokuxhumana:
- I-Cost per lead (CPL) - Isamba esichithwe ekukhangiseni kwenkundla yezokuxhumana/Inani lomkhondo elikhiqiziwe
Isiza ukubala izindleko zokutholwa kwekhasimende. - Izindleko ngokuchofoza ngakunye (CPC) - Isamba esichithiwe/Inani lokuchofoza kuwebhusayithi yakho kusuka eziteshini zomphakathi
Ibonisa ukusebenza kahle kokuchofoza ekuchithweni kwezikhangiso. - Izinga lokuthembisana - Isamba sokuzibandakanya (okuthandwayo, ukwabelana, amazwana)/Isamba senani labalandeli noma okuvelayo
Ikala izinga lokusebenzelana kokuqukethwe okuthunyelwe. - Izinga lokuguqulwa okuholayo - Inombolo yabaholayo/Inombolo yokuvakasha kuwebhusayithi yakho kusuka ezinkundleni zokuxhumana
Nikeza amathuluzi ukuze wenze imisebenzi ngokuzenzakalelayo, ushejule okuthunyelwe, futhi uhlaziye imiphumela efana ne-Sprout Social, i-Brand24 noma i-Hootsuite.
I-akhawunti yezidingo zabasebenzi, njengokuthi mangaki amahora ngeviki amalungu eqembu angagxila emisebenzini yomphakathi.
Faka izindleko ze imiklomelo yokuqukethwe okukhiqizwa umsebenzisi noma izikhuthazo uma eqhuba imikhankaso.
Isabelomali somsebenzi wokuklama izithombe uma udinga ukudala izithombe namavidiyo angokwezifiso.
Linganisela izindleko zokutholwa komsebenzisi, amathuluzi okuqapha nawokubandakanya.
Vumela ibhajethi yokuhlola ukuze uzame amafomethi amasha ezikhangiso, izinkundla noma okuqukethwe okuxhasiwe uma ukwazi.
Phinda ubuyekeze isabelomali zokubekisa njalo ngekota ngokusekelwe kokubalulekile okuthuthukayo nokusebenza.
Izifanekiso zamahhala ze-Social Media Strategy
Angazi ukuthi ungaqala kuphi? Ayikho inkinga! Hamba phambili ngomdlalo ngezifanekiso zethu eziyisisekelo nezithuthukile zenkundla yezokuxhumana ngezansi👇
Izitoreji Eziyinhloko
Sithemba ukuthi lezi zifundo zikushiye ujabule, ugqugquzelekile futhi uchichima ngemibono yokukhuphula ubukhona bakho.
Ukuzijwayeza kwenza kuphelele. Gcina izinto zingaguquki futhi zihlale zivulekele imibono emisha, izethameli zakho zizothola umkhiqizo wakho ngokuzenzakalelayo ngokushesha.
imibuzo ejwayelekile ukubuzwa
Yiziphi i-5 C zamasu ezinkundla zokuxhumana?
I-5 C yesu lenkundla yezokuxhumana yilezi:
Okuqukethwe
Ukudala nokwabelana ngokuqukethwe okubalulekile, okubandakanyayo kuwumongo wanoma yiliphi isu lezokuxhumana. Uhlelo lokuqukethwe kufanele luveze izinhlobo, amafomethi, i-cadence nezihloko zokuthunyelwe ozokwabelana ngakho.
Community
Ukukhuthaza umphakathi kumayelana nokuxhumana nokuxhumana nezithameli zakho ozihlosile. Ukuphendula amazwana, ukubuza imibuzo, nokwazisa abasebenzisi kuyizindlela zokwakha ubudlelwano.
ukungaguquguquki
Ukuthumela njalo kuwo wonke amanethiwekhi kusiza abalandeli bathembele kuwe njengomthombo ogunyaziwe. Futhi kwandisa amathuba okuthi abantu babone izibuyekezo zakho.
Ukubambisana
Ukubambisana nabagqugquzeli namabhizinisi anezithameli ezifanayo kungethula umkhiqizo wakho kubantu abasha. Ukubambisana kukhulisa ukwethembeka.
Ukuguqulwa
Yonke imizamo yezenhlalo kufanele ekugcineni iqondiswe emgomweni ofisa ukuwenza njengomkhondo, ukuthengisa noma ithrafikhi yewebhusayithi. Ukulandelela amamethrikhi kusiza ukuthuthukisa isu nokuqukethwe ukuze kushayele imiphumela engcono.
Yimaphi amasu ama-3 okumaketha enkundla yezokuxhumana?
Amasu amathathu ajwayelekile wokumaketha ezinkundla zokuxhumana okufanele ugxile kuwo yilawa:
Ukumaketha okuqukethwe: Ukudala nokwabelana ngokuzibandakanya, okuqukethwe okufundisayo kuyisu eliyisisekelo lenkundla yezokuxhumana. Lokhu kusiza ukuphakamisa igunya lomkhiqizo wakho futhi kwakha ubudlelwano nabangase babe amakhasimende.
Ukukhangisa komphakathi okukhokhelwayo: Ukusebenzisa izinyuso ezikhokhelwayo ngokusebenzisa izinkundla zezikhangiso ezifana ne-Facebook/Instagram Ads kukuvumela ukuthi uthuthukise kakhulu ukufinyelela kokuqukethwe kwakho nemikhankaso.
Ukwakha umphakathi: Ukukhuthaza ukusebenzelana kanye nokusebenzisana ngezindlela ezimbili kungenye isu elisebenzayo. Lokhu kubandakanya ukuthumela/ukuphendula njalo ezingxoxweni ezikhuthazayo.
