Kodi mukuyang'ana chitsanzo chowonetsera zotsatsa? Mitu yomwe ili pansipa ndi gawo laling'ono chabe lazomwe mungapeze pazofalitsa patangotha masiku angapo malondawa atapereka chiwonetsero cha malonda. Onse anachipanga kukhala chopambana.
- 'Roadster wotsatira wa Tesla adaba chiwonetserochi pagalimoto yamagetsi', Electrek.
- 'Moz iwulula Gulu la Moz, malingaliro atsopano azinthu ku MozCon', Miyambo Newswire.
- 'Tekinoloje 5 yodabwitsa kwambiri yozembera Adobe Max 2020', Chilengedwe Bloq.
Kotero, kodi iwo anachita chiyani ponse pa siteji ndi kuseri kwa ziwonetsero? Kodi iwo anachita motani izo? Ndipo mungakhomere bwanji zowonetsera zanu monga iwo?
Ngati mukuyang'ana mayankho a mafunso awa, muli pamalo oyenera. Yang'anani pa kalozera wathunthu wamomwe mungapangire zowonetsera bwino zamalonda.
Mwakonzeka kulowa pansi? Tiyeni tiyambe!
| Kodi cholinga cha kuwonetsera kwa malonda ndi chiyani? | Gwirizanitsani zosowa za kasitomala ndi mawonekedwe ake ndi phindu la malonda |
| Kodi 5 P's muzowonetsa zazinthu ndi ziti? | Kukonzekera, kukonzekera, kuchita, kuchita, ndi chilakolako |
| Kodi chiwonetsero chabwino chazinthu chiyenera kukhala chiyani? | Mitundu yambiri ndi zowoneka |
M'ndandanda wazopezekamo
Malangizo ochokera ku AhaSlides
Yambani mumasekondi.
Pezani ma tempuleti aulere a ulaliki wanu wotsatira. Lowani kwaulere ndikutenga zomwe mukufuna kuchokera mu library ya template!
🚀 Tengani Akaunti Yaulere
Kodi Kuwonetsa Zamalonda Ndi Chiyani?
Chiwonetsero cha malonda ndi chiwonetsero chomwe mumagwiritsa ntchito polengeza za kampani yanu yatsopano kapena yokonzedwanso, kapena chinthu chatsopano, kuti anthu adziwe zambiri za icho.
mu izi mtundu wa ulaliki, mutenga omvera anu momwe ilili, momwe imagwirira ntchito, ndi momwe imathandizira kuthetsa mavuto awo.
Mwachitsanzo, a Chipinda cha Tinder ndi Kukhazikitsa kwa Tesla Roadster ndi mawonetsedwe osangalatsa azinthu zomwe zimagwiritsidwa ntchito m'njira zosiyanasiyana. Oyamba adapereka awo mankhwala lingaliro ndipo womalizawo adavundukula awo chomaliza.
kotero, amene mupereka kwa? Momwe mutha kuchitira chiwonetsero chamtunduwu pamagawo osiyanasiyana mukupanga malonda anu, pali magulu ena omwe amamvera:
- Board of Directors, eni ake / ogulitsa - Kwa gulu ili, nthawi zambiri mupanga lingaliro latsopano lopempha chivomerezo gulu lonse lisanayambe kukonza.
- Anzako - Mutha kuwonetsa kuyesa kapena mtundu wa beta wa chinthu chatsopanocho kwa mamembala ena akampani yanu ndi sonkhanitsani mayankho awo.
- Anthu, othekera & makasitomala apano - Izi zitha kukhala kuyambika kwazinthu, zomwe zikuwonetsa omvera anu zonse zomwe akuyenera kudziwa pazogulitsa.
Munthu amene amayang'anira kuwonetsera amakhala wosinthasintha ndipo samakhala yemweyo kapena udindo muzochitika zilizonse. Ameneyo akhoza kukhala woyang'anira malonda, katswiri wamalonda, wogulitsa / kasitomala wopambana kapena wamkulu wamkulu. Nthawi zina, anthu opitilira m'modzi akhoza kuchititsa izi.
Chifukwa Chiyani Zitsanzo Zowonetsera Zamalonda Ndi Zofunika?
Kuwonetsera kwazinthu kumapereka omvera anu kuyang'anitsitsa ndi kumvetsetsa mozama za mankhwala, momwe amagwirira ntchito komanso zomwe zingabweretse. Nawa maubwino enanso omwe ulalikiwu ungakupatseni:
- Kwezani kuzindikira ndi kutenga chidwi kwambiri - Pochititsa mwambowu, anthu ambiri adziwa za kampani yanu ndi malonda anu. Mwachitsanzo, Adobe imakhala ndi MAX (msonkhano wazakale kuti ulengeze zatsopano) mumtundu womwewo chaka chilichonse, zomwe zimathandiza kukulitsa chidwi pazogulitsa zawo.
- Imani pa msika wa cutthroat - Kukhala ndi zinthu zabwino sikokwanira chifukwa kampani yanu ili pa liwiro lolimbana ndi omwe akupikisana nawo. Kuwonetsera kwazinthu kumakuthandizani kuti mukhale osiyana nawo.
- Siyani chidwi chozama pa omwe angakhale makasitomala anu - Apatseni chifukwa china chokumbukira malonda anu. Mwina akakhala paulendo ndikuwona zofanana ndi zomwe mwapereka, zingawalire belu.
- Gwero la PR yakunja - Munazindikirapo momwe Moz imatsogolerera zofalitsa pambuyo pa 'msasa wawo wotsatsa' wapachaka wa MozCon? CEO ku WhenIPost mlendo kutumiza bungwe akuti: "Mutha kupeza gwero la PR yakunja (koma pang'ono, ndithudi) mwa kumanga maubwenzi abwino ndi atolankhani, makasitomala omwe mungathe komanso omwe alipo panopa komanso ena omwe akukhudzidwa nawo."
- Limbikitsani malonda ndi ndalama - Anthu ambiri akakhala ndi mwayi wodziwa za malonda anu, amatha kukubweretserani makasitomala ambiri, zomwe zikutanthauzanso ndalama zambiri.
Zinthu 9 zomwe zili mumndandanda wazowonetsa
Kunena mwachidule, ulaliki wazinthu nthawi zambiri umakhala ndi nkhani ndi ma slideshows (zothandizira zowoneka ngati mavidiyo ndi zithunzi) kufotokoza mawonekedwe, maubwino, kukwanira kwa msika, ndi zina zofunika pazamankhwala anu.
Tiyeni tiwone mwachangu zomwe zili patsamba 👇
#1 - Chiyambi
Mawu oyambilira ndi kuwonekera koyamba kugulu komwe anthu amakhala nako pakulankhula kwanu, ndichifukwa chake muyenera kuyamba mwamphamvu ndikuwonetsa anthu zomwe angayembekezere kumva.
Sikophweka kukopa malingaliro a omvera ndi mawu oyamba (koma mukhoza). Chifukwa chake, yesani kuti mpirawo ugubuduze ndi chinthu chomveka komanso chosavuta, monga kudziwonetsa mwaubwenzi, mwachilengedwe komanso mwaumwini (nazi). Kuyamba bwino kungakulitse chidaliro chanu kuti mukhomerere nkhani yanu yonse.
#2 - Agenda
Ngati mukufuna kuti chiwonetserochi chiwonekere bwino kwambiri, mutha kupatsa omvera anu chithunzithunzi cha zomwe ati aziwona. Mwanjira iyi, adziwa momwe angatsatire bwino komanso osaphonya mfundo zilizonse zofunika.
#3 - Zambiri Zamakampani
Apanso, simufunika gawo ili pazowonetsera zanu zilizonse, koma ndibwino kupatsa obwera kumene mwachidule za kampani yanu. Izi ndichifukwa choti azitha kudziwa pang'ono za gulu lanu, gawo lomwe kampani yanu ikugwiramo kapena cholinga chanu musanakumbe mozama mu malonda.
#4 - Chidziwitso chazogulitsa
Wopambana pachiwonetsero wafika 🌟Ndilo gawo lalikulu komanso lofunikira kwambiri pazowonetsera zanu. Mu gawo ili, muyenera kuwonetsa ndikuwunikira zomwe mwapanga m'njira yomwe imasangalatsa khamu lonse.
Pali njira zambiri zikafika podziwitsa anthu zamtundu wanu, koma imodzi mwazofala komanso yothandiza kwambiri ndi njira yothetsera mavuto.
Popeza gulu lanu lawononga nthawi yochulukirapo popanga malonda anu kuti akwaniritse zomwe msika ukufunikira, ndikofunikira kutsimikizira omvera anu kuti mankhwalawa amatha kuthana ndi mavuto awo.
Chitani kafukufuku, pezani zowawa zamakasitomala anu, tchulani zina zomwe zingachitike komanso apa pakubwera ngwazi yopulumutsa 🦸 Tsindikani kuti malonda anu amatha kuchita zodabwitsa pazomwe zikuchitika ndikuwunikira ngati diamondi, ngati momwe Tinder adachitira m'bwalo lawo zaka zambiri zapitazo.
Mutha kuyesa njira zina popereka mankhwala anu. Kulankhula za mphamvu zake ndi mwayi, zomwe zingathe kuchotsedwa kwa zomwe zimadziwika bwino Kusanthula kwa SWOT, mwina imagwiranso ntchito bwino.
Kapena mutha kuyankha mafunso a 5W1H kuti muuze makasitomala anu zoyambira zake zonse. Yesani kugwiritsa ntchito a chiwonetsero cha nyenyezi, fanizo la mafunso awa, kukuthandizani kuti mufufuze mozama mu malonda anu.
#5 - Ubwino wa Zogulitsa
Ndi chiyani chinanso chomwe mankhwala anu angachite, kupatula kuthetsa vutolo?
Ndi zinthu ziti zomwe zingabweretse kwa makasitomala anu komanso anthu amdera lanu?
Kodi ndikusintha masewera?
Kodi ndizosiyana bwanji ndi zinthu zina zofananira pamsika?
Pambuyo pokopa chidwi cha omvera pa malonda anu, fufuzani zinthu zonse zabwino zomwe zingabweretse. Ndikofunikiranso kuyang'ana malo omwe mumagulitsa kuti musiyanitse ndi ena. Makasitomala anu omwe angakhale nawo amatha kumvetsetsa mozama zomwe angawachitire komanso chifukwa chomwe akuyenera kugwiritsa ntchito mankhwalawa.
#6 - Kuyika Mapu
Mapu oyimilira, omwe amauza anthu za malo omwe mukugulitsa kapena ntchito yanu pamsika poyerekeza ndi omwe akupikisana nawo, angathandize kampani yanu kuti iwonekere bwino pazamalonda. Imagwiranso ntchito ngati chotengera mukatha kulongosola zonse ndi maubwino azinthu zanu ndikupulumutsa anthu kuti asatayike pazambiri zambiri.
Ngati mapu sakukwanira malonda anu, mutha kusankha kuwonetsa mapu amalingaliro, omwe akuwonetsa momwe ogula amawonera malonda kapena ntchito yanu.
Pamapu onsewa, mtundu kapena malonda anu amavoteledwa potengera 2 (kapena zosinthika). Ikhoza kukhala khalidwe, mtengo, mawonekedwe, chitetezo, kudalirika ndi zina zotero, kutengera mtundu wa mankhwala ndi munda umene uli.
#7 - Real-Life Product kuyambitsa Zitsanzo ndi Maumboni
Chilichonse chomwe mwanena kwa omvera anu mpaka pano chikhoza kumveka ngati nthanthi zomwe zimapita ku khutu limodzi ndikutuluka kwina. Ndicho chifukwa chake nthawi zonse payenera kukhala ndi gawo la zitsanzo ndi maumboni kuti muyike mankhwalawo muzochitika zake zenizeni ndikuziyika muzokumbukira za omvera anu.
Ndipo ngati n’kotheka, aloleni aziwonere pamasom’pamaso kapena kuyanjana ndi chatsopanocho mwamsanga; izo zidzasiya kukhudza kokhalitsa pa iwo. Kuti izi zitheke, muyenera kugwiritsa ntchito zithunzi zambiri pazithunzi zanu panthawiyi, monga zithunzi kapena makanema a anthu omwe akugwiritsa ntchito, kuwunikanso zomwe zagulitsidwa kapena kuzitchula pamasamba ochezera.
✅ Tili ndi zina zitsanzo zenizeni kwa inunso!
#8 - Kuyitanira Kuchitapo kanthu
Kuyitanira kwanu kuchitapo kanthu ndi zomwe mumanena kuti mulimbikitse anthu chitani kena kake. Izo zimatengera omvera anu ndi ndani ndi zomwe mukufuna kukwaniritsa. Sikuti aliyense amalemba pankhope pawo kapena kunena mawu ngati 'muyenera kuchigwiritsa ntchito' kukopa anthu kuti agule zinthu zawo, sichoncho?
Inde, ndikofunikirabe kuuza anthu zomwe mukuyembekezera kuti azichita m'masentensi afupiafupi.
#9 - Mapeto
Musalole kuti khama lanu lonse kuyambira pachiyambi liyime pakati pomwe palibe. Limbikitsani mfundo zanu zazikulu ndikumaliza zowonetsera zanu ndikubwereza mwachangu kapena china chake chosaiwalika (mwanjira yabwino).
Ntchito yaikulu kwambiri. 😵 Khalani bwino; tidzakuyendetsani chilichonse m'njira yosavuta kwambiri kuti mukhale okonzeka.
Njira 6 Zopangira Upangiri Wazinthu
Tsopano mwapeza zomwe ziyenera kuphatikizidwa muzowonetsera zanu, ndi nthawi yoti muyambe kupanga. Koma kuchokera kuti? Kodi muyenera kulumphira m'gawo loyamba la zinthu zomwe tafotokozazi?
Autilaini ndi mapu a zomwe mudzanene, osati zomwe mungachite pokonzekera. Pakakhala zinthu zambiri zofunika kuchita, zimatha kukulowetsani m'mavuto. Chifukwa chake, yang'anani kalozerayu pang'onopang'ono kuti musamadzimve kukhala otopa!
#1 - Khazikitsani zolinga zanu
Mutha kufotokozera zolinga zanu kutengera omwe omvera anu ndi omwe ali komanso zolinga za zomwe mukuwonetsa. Zinthu ziwirizi ndizo maziko anu kuti mukhazikitse masitayelo omwe mukufuna komanso momwe mumaperekera chilichonse.
Kuti zolinga zanu zikhale zomveka bwino komanso kuti zitheke, zikhazikitseni potengera chithunzi cha SMART.
Mwachitsanzo, ku AhaSlides, timakhala ndi zowonetsera pakati pa gulu lathu lalikulu nthawi zambiri. Tiyerekeze kuti tili ndi ina posachedwa ndipo tiyenera kukhazikitsa SMART cholinga.
Nayi Chloe, Katswiri Wathu Wamalonda 👩💻 Akufuna kulengeza zomwe zapangidwa posachedwa kwa ogwira nawo ntchito.
Omvera ake amapangidwa ndi ogwira nawo ntchito omwe samamanga mwachindunji malonda, monga omwe akuchokera kumagulu otsatsa komanso opambana makasitomala. Izi zikutanthauza kuti iwo si akatswiri mu data, coding kapena software engineering, etc.
Mutha kuganiza za cholinga wamba, monga 'aliyense amamvetsetsa bwino za gawo lomwe lapangidwa'. Koma izi ndizosamveka komanso zosamveka bwino, sichoncho?
Nazi izi Cholinga cha SMART zachiwonetserochi:
- S (Zokhazikika) - Nenani zomwe mukufuna kukwaniritsa komanso momwe mungachitire momveka bwino komanso mwatsatanetsatane.
🎯 Onetsetsani kuti malonda ndi mamembala a gulu la CS kumvetsa mawonekedwe ndi makonda ake by kuwapatsa mawu oyamba omveka bwino, kalozera wa sitepe ndi sitepe ndi ma chart a data.
- M (Yoyezeka) - Muyenera kudziwa kuyeza zolinga zanu pambuyo pake. Manambala, ziwerengero kapena deta zitha kukhala zothandiza kwambiri pano.
🎯 Onetsetsani kuti 100% otsatsa & mamembala a gulu la CS amamvetsetsa mawonekedwewo ndi mfundo zake powapatsa chidziwitso chomveka bwino, kalozera wam'mbali ndi gawo ndi zotsatira zazikulu za 3 ma chart ofunikira a data (mwachitsanzo, kutembenuka, kuchuluka kwa kutsegulira & wogwiritsa ntchito tsiku ndi tsiku).
- A (Zotheka) - Cholinga chanu chingakhale chovuta, koma musachipangitse kukhala chosatheka. Zikuyenera kukulimbikitsani inu ndi gulu lanu kuyesa ndikukwaniritsa cholingacho, osachiyika kutali.
🎯 Onetsetsani kuti osachepera 80% za malonda & mamembala a gulu la CS amamvetsetsa mbaliyo ndi makhalidwe ake powapatsa mawu omveka bwino, ndondomeko ya sitepe ndi sitepe ndi zotsatira zazikulu za ma chart a 3 ofunika kwambiri.
- R (Zoyenera) - Yang'anani chithunzi chachikulu ndikuwona ngati zomwe mukukonzekera zidzakwaniritsa zolinga zanu mwachindunji. Yesani kuyankha chifukwa chomwe mukufunikira zolinga izi (kapena ngakhale 5 chifukwa) kuonetsetsa kuti zonse zikuyenda bwino momwe zingathere.
🎯 Onetsetsani kuti osachepera 80% za malonda & mamembala a timu ya CS kumvetsetsa mawonekedwe ndi zikhalidwe zake powapatsa chidziwitso chomveka bwino, kalozera wa tsatane-tsatane ndi zotsatira zazikulu za 3 ma chart ofunikira a data. chifukwa mamembalawa akadziwa bwino mawonekedwewa, amatha kulengeza bwino pa TV ndikuthandizira makasitomala athu bwino, zomwe zimatithandiza kumanga ubale wolimba ndi makasitomala.
- T (Yokhala ndi nthawi) - Payenera kukhala tsiku lomaliza kapena nthawi yoti muwunikire chilichonse (ndi kupewa kuchedwetsa chilichonse). Mukamaliza sitepe iyi, mudzakhala ndi cholinga chachikulu:
🎯 Onetsetsani kuti osachepera 80% amalonda & mamembala a gulu la CS amvetsetsa zomwe zikuchitika komanso zomwe zimafunikira sabata ino isanathe powapatsa mawu oyamba omveka bwino, kalozera wa sitepe ndi sitepe ndi zotsatira zazikulu za 3 ma chart ofunika a deta. Mwanjira iyi, atha kugwiranso ntchito ndi makasitomala athu ndikusunga kukhulupirika kwamakasitomala.
Cholinga chikhoza kukhala chachikulu kwambiri ndipo nthawi zina chimakupangitsani kuti mumve zambiri. Kumbukirani, simukuyenera kulemba gawo lililonse la cholinga chanu; yesani kulemba chiganizo chimodzi ndikukumbukira zotsalazo.
Mutha kuganiziranso kutsitsa cholinga chachitali kukhala zolinga zazing'ono kuti muchite chimodzi ndi chimodzi.
Onani: Gwiritsani ntchito matabwa a malingaliro kuti mukambirane bwino za nkhani yanu yotsatira!
#2 - Fotokozani zosowa za omvera
Ngati mukufuna kuti omvera anu azikhala atcheru komanso okhudzidwa ndi nkhani yanu, muyenera kuwapatsa zomwe akufuna kumva. Ganizilani zimene amayembekeza, zimene afunika kuzidziŵa ndi zimene zingawathandize kutsatila nkhani yanu.
Choyamba, muyenera kudziwa zowawa zawo kudzera pa data, malo ochezera a pa Intaneti, kafukufuku kapena zina zilizonse zodalirika kuti mukhale ndi maziko olimba pazinthu zomwe mumakumana nazo. ndithudi muyenera kutchula muzowonetsa zamalonda anu.
Mu sitepe iyi, muyenera kukhala pansi ndi gulu lanu ndikugwira ntchito limodzi (mwina kuyesa gawo ndi chida choyenera chamalingaliro) kukulitsa malingaliro ambiri. Ngakhale kuti ndi anthu owerengeka okha omwe angapereke mankhwalawa, mamembala onse a gulu adzakonzekera zonse pamodzi ndipo ayenera kukhala pa tsamba limodzi.
Pali mafunso omwe mungafunse kuti mumvetsetse zosowa zawo:
- Kodi iwo ali otani?
- Chifukwa chiyani ali pano?
- Nchiyani chimawapangitsa kuti asagone usiku?
- Kodi mungathetse bwanji mavuto awo?
- Kodi mukufuna kuti achite chiyani?
- Onani mafunso enanso Pano.
#3 - Pangani autilaini ndikukonzekera zomwe mwalemba
Mukadziwa zomwe muyenera kunena, ndi nthawi yolemba mfundo zazikulu kuti mukhale ndi zonse. Ndondomeko yosamala komanso yolumikizana imakuthandizani kuti musamayende bwino ndikupewa kunyalanyaza chilichonse kapena kulowa mozama mu gawo linalake. Ndi izi, mutha kukhala ndikuyenda bwino komanso kuwongolera nthawi bwino, zomwe zikutanthauzanso mwayi wochepa wochoka pamutu kapena kulankhula mawu achipongwe.
Mukamaliza autilaini yanu, dutsani mfundo iliyonse ndikusankha ndendende zimene mukufuna kusonyeza omvera anu m’gawo limenelo, kuphatikizapo zithunzi, mavidiyo, zoimbira kapenanso makonzedwe a mawu ndi kuunikira, ndi kuwakonzekeretsa. Pangani mndandanda kuti muwonetsetse kuti inu ndi gulu lanu simuyiwala kalikonse.
#4 - Sankhani chida chowonetsera ndikupanga ulaliki wanu
Kulankhula sikokwanira paokha, makamaka pazowonetsa zamalonda. Ndicho chifukwa chake muyenera kupatsa omvera chinachake choti ayang'ane, ndipo mwinamwake kuyanjana nawo, kuti athetse chipindacho.
Ndi masilaidi, sikophweka kupanga chinthu chosangalatsa kapena kupanga zomwe zimagwirizana ndi omvera anu. Zida zambiri zapaintaneti zimakupatsirani chithandizo pakukweza kolemetsa, kupanga ndikusintha mawonekedwe osangalatsa.
Mutha kuyang'anapo Chidwi kuti mupange chiwonetsero chazinthu zopanga zambiri poyerekeza ndi kugwiritsa ntchito PowerPoint yachikhalidwe. Kupatula masilaidi ndi zomwe muli nazo, mutha kuyesa kuwonjezera zotenga zochitika zomwe omvera anu angagwirizane nazo mosavuta ndi mafoni awo okha. Akhoza kutumiza mayankho awo kwa jenereta wa timu mwachisawawa, khalani ndi moyo mawu, mafunso pa intaneti, kafukufuku, zokambirana zamalingaliro, Q&As chida, sapota gudumu ndi zina zambiri.
💡Mukuyang'ana ma tempulo owonetsera za PowerPoint kapena njira zina? Yang'anani mkati m'nkhaniyi.
#5 - Yembekezerani mafunso ndikukonzekera mayankho
Otenga nawo mbali, kapena atolankhani, atha kukufunsani mafunso panthawi yanu Gawo la mafunso ndi mayankho (ngati muli nawo) kapena nthawi ina pambuyo pake. Zingakhale zovuta kwambiri ngati simungathe kuyankha mafunso onse okhudzana ndi zomwe mwapanga, choncho yesetsani kupewa izi.
Ndichizoloŵezi chabwino kudziyika nokha mu nsapato za omvera ndikuyang'ana chirichonse kuchokera m'malingaliro awo. Gulu lonse likhoza kulingalira kukhala mamembala omvera m'mawuwo ndikulosera zomwe gulu lidzafunsa, ndiyeno kupeza njira yabwino yoyankhira mafunsowo.
🎉 Onani: 180 Mafunso Osangalatsa a Chidziwitso Chachidziwitso Mafunso ndi Mayankho [2024 Zasinthidwa]
#6 - Yesetsani, Yesani, Yesani
Mawu akale akadali oona: kuchita kumapangitsa munthu kukhala wangwiro. Yesetsani kulankhula ndi kuyeseza kangapo chochitikacho chisanachitike kuti muwonetsetse kuti ulaliki wanu ukuyenda bwino.
Mutha kupempha anzanu ochepa kuti akhale omvera anu oyamba ndikutenga ndemanga zawo kuti awonenso zomwe mwalemba ndikuwongolera luso lanu lofotokozera. Kumbukiraninso kukhala ndi zobwereza kamodzi ndi ma slideshows anu onse, zotsatira, kuyatsa ndi makina amawu.
5 Product Presentation Zitsanzo
Makampani akuluakulu ambiri akhala akupereka zowonetsera zazikulu pazaka zonse. Nazi nkhani zopambana zenizeni zenizeni ndi malangizo omwe tingaphunzire kuchokera kwa iwo.
#1 - Samsung & momwe adayambira ulaliki
Tangoganizani kukhala m'chipinda chamdima, ndikuyang'ana malo omwe ali pamaso panu ndi kuphulika! Kuwala, zomveka, ndi zowoneka zimakhudza mphamvu zanu zonse mwachindunji. Ndikophokoso, n’kokopa maso, ndipo n’kokhutiritsa. Umu ndi momwe Samsung idagwiritsira ntchito kwambiri makanema ndi zowoneka bwino kuti ayambitse mawonekedwe awo amtundu wa Galaxy Note8.
Pafupi ndi mavidiyo, pali njira zambiri zoyambira, monga kufunsa funso lochititsa chidwi, kunena nkhani yogwira mtima kapena kugwiritsa ntchito luso. Ngati simungathe kubwera ndi chilichonse mwa izi, musayese molimbika, ingokhalani chachifupi komanso chokoma.
Zomwe Zingatengedwe: Yambani ulaliki wanu mokweza kwambiri.
#2 - Tinder & momwe adayankhira zovuta
Pamene mukupereka mankhwala anu kuti 'agulitse' kwa gulu la anthu, ndikofunika kupeza minga kumbali zawo.
Tinder, ndi sitima yawo yoyamba yoyambira mu 2012 pansi pa dzina loyamba la Match Box, adalongosola bwino vuto lalikulu kwa makasitomala omwe angakhale nawo. Kenako analonjeza kuti atha kupereka yankho langwiro. Ndizosavuta, zopatsa chidwi ndipo sizingakhalenso zosangalatsa.
Chotengera: Pezani vuto lenileni, khalani yankho labwino kwambiri ndikuwongolera mfundo zanu kunyumba!
#3 - Airbnb & momwe amalolera manambala kulankhula
Airbnb idagwiritsanso ntchito njira yothanirana ndi mavuto m'bwalo lamasewera lomwe lidapereka izi poyambira $ 600,000 ndalama patatha chaka chitangoyamba kumene. Chofunikira chomwe mungazindikire ndikuti adagwiritsa ntchito manambala ambiri pofotokoza. Iwo anabweretsa patebulo phula lomwe osunga ndalama sakanatha kunena kuti ayi, momwe amalola kuti deta yawo ikhulupirire kuchokera kwa omvera.
Chotengera: Kumbukirani kuphatikizira deta ndikuipanga kukhala yayikulu & molimba mtima.
#4 - Tesla & mawonekedwe awo a Roadster
Elon Musk mwina sangakhale m'modzi mwa owonetsa bwino kwambiri kunjaku, koma adadziwa kusangalatsa dziko lonse lapansi ndi omvera ake panthawi yowonetsera Tesla.
Pamwambo wotsegulira Roadster, patatha masekondi angapo azithunzi zochititsa chidwi ndi zomveka, galimoto yatsopanoyi yamagetsi yapamwamba inawoneka mwadongosolo ndipo inatenga siteji kuti isangalale kuchokera kwa anthu. Panalibe china chilichonse pa siteji (kupatula Musk) ndipo maso onse anali pa Roadster yatsopano.
Tengera kwina: Perekani malonda anu zowunikira zambiri (kwenikweni) ndi kugwiritsa ntchito bwino zotsatira.
#5 - Apple & tagline ya Macbook Air ulaliki mu 2008
Muli chinachake mu Mpweya.
Ichi chinali chinthu choyamba Steve Jobs ananena pa MacWorld 2008. Chiganizo chosavutachi chinalozera pa Macbook Air ndipo nthawi yomweyo chinakopa chidwi cha aliyense.
Kukhala ndi tagline kumakumbutsa anthu za chikhalidwe cha malonda anu. Mutha kunena kuti tagline pachiyambi pomwe Steve Jobs adachitira, kapena mulole kuti iwonekere kangapo nthawi yonseyi.
Chotengera: Pezani tagline kapena slogan yomwe ikuyimira mtundu wanu ndi malonda.
Maupangiri Ena Owonetsera Zamalonda
🎨 Gwirizanani ndi mutu umodzi wa slaidi - Pangani yunifolomu ya zithunzi zanu ndikutsatira malangizo amtundu wanu. Ndi njira yabwino yolimbikitsira dzina la kampani yanu.
😵 Osaphatikizira zambiri pazithunzi zanu - Sungani zinthu mwaukhondo komanso zaudongo, ndipo osayika makoma a mawu pazithunzi zanu. Mukhoza kuyesa Lamulo la 10/20/30: khalani ndi zithunzi zopitilira 10; kutalika kwa mphindi 20; kukhala ndi zilembo zosachepera 30.
???? Dziwani masitayelo anu ndi kutumiza - Kalembedwe kanu, chilankhulo chanu komanso kamvekedwe ka mawu ndizofunikira kwambiri. Steve Jobs ndi Tim Cook anali ndi masitaelo osiyanasiyana pa siteji, koma onse adakhomerera zowonetsera zawo za Apple. Khalani nokha, wina aliyense watengedwa kale!
🌷 Onjezani zowonera - Zithunzi, makanema kapena ma gif ena atha kukuthandizani kuti mukope chidwi cha anthu. Onetsetsani kuti zithunzi zanu zimayang'ananso zowoneka, m'malo mozidzaza ndi zolemba ndi data.
📱 Pangani kuti izi zitheke - 68% ya anthu adanena kuti amakumbukira nthawi yayitali yolankhulirana. Gwirizanani ndi omvera anu ndikusintha ulaliki wanu kukhala njira ziwiri. Kugwiritsa ntchito chida chapaintaneti chokhala ndi zochitika zosangalatsa kungakhale lingaliro linanso labwino kuti gulu lanu lizitukuka.
M'mawu Ochepa…
Mukumva kuzizira pansi ndi zonse zomwe zili m'nkhaniyi?
Pali zinthu zambiri zoti muchite popereka malonda anu, kaya ndi malingaliro, mtundu wa beta kapena womwe wakonzeka kutulutsa. Kumbukirani kutsindika phindu lofunika kwambiri lomwe lingabweretse komanso momwe limathandizira anthu kuthetsa mavuto awo.
Ngati mungaiwale chilichonse, pitani ku kalozera wa sitepe ndi sitepe kapena werenganinso mfundo zazikuluzikulu zomwe mungatenge kuchokera pazitsanzo za mabehemoth monga Tinder, Airbnb, Tesla, ndi zina zambiri.
Mafunso Ofunsidwa Kawirikawiri
Kodi Kuwonetsa Zamalonda Ndi Chiyani?
Chiwonetsero cha malonda ndi ulaliki womwe mumagwiritsa ntchito polengeza za kampani yanu yatsopano kapena yokonzedwanso, kapena chinthu chatsopano, kuti anthu adziwe zambiri za izi.
Chifukwa chiyani kuwonetsa zamalonda ndikofunikira?
Kuwonetsa zinthu moyenera kumathandiza (1) kudziwitsa anthu ndi kukopa chidwi kwambiri (2) Kudziwika pamsika wamakono (3) Kusiya malingaliro ozama pa makasitomala omwe angakhale nawo (4) Gwero la PR ndi (5) Kupititsa patsogolo malonda ndi ndalama.
Kodi chiwonetsero chabwino chazinthu chiyenera kukhala chiyani?
Chiwonetsero chabwino kwambiri chazinthu chimaphatikizana pakati pa wowonetsa zomwe akuwonetsa komanso zowonera zomwe zikuwonetsa malondawo, kuti asangalatse omvera, kuphatikiza osunga ndalama, ogwira nawo ntchito komanso anthu onse.
